Retail Marketing Communication and the Consumer Behaviour of Selected Generations, Alena Kusa, Daniela Kollarova, Tomas Fasiang
Автор: Mikkel Flyverbom Название: The Digital Prism: Transparency and Visibility in the Age of Total Information ISBN: 1107576962 ISBN-13(EAN): 9781107576964 Издательство: Cambridge Academ Рейтинг: Цена: 27450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: By bringing together discussions about transparency, surveillance and big data, Flyverbom illustrates how developments in digital technology have consequences for how people live, how organizations work and how societies and politics operate. The interdisciplinary scope will appeal to graduate students, researchers and policymakers alike.
Автор: Mikkel Flyverbom Название: The Digital Prism: Transparency and Visibility in the Age of Total Information ISBN: 1107130816 ISBN-13(EAN): 9781107130814 Издательство: Cambridge Academ Рейтинг: Цена: 82370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: By bringing together discussions about transparency, surveillance and big data, Flyverbom illustrates how developments in digital technology have consequences for how people live, how organizations work and how societies and politics operate. The interdisciplinary scope will appeal to graduate students, researchers and policymakers alike.
Название: The Routledge Handbook of Critical Public Relations ISBN: 0415727332 ISBN-13(EAN): 9780415727334 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference forpublic relationsresearchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Автор: Maarek Название: Campaign Communication and Political Marketing ISBN: 1444332341 ISBN-13(EAN): 9781444332346 Издательство: Wiley Рейтинг: Цена: 89710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
Автор: Paul Fornelli, Jody Mahler Название: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals ISBN: 1516590562 ISBN-13(EAN): 9781516590568 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 102790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Автор: Indrek Ibrus Название: Emergence of Cross-innovation Systems: Audiovisual Industries Co-innovating with Education, Health Care and Tourism ISBN: 1787699803 ISBN-13(EAN): 9781787699809 Издательство: Emerald Рейтинг: Цена: 28450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The ebook edition of this title is Open Access and freely available to read online. This book combines economic studies of innovation systems with studies of mediatisation, media convergence and cultural change.
Get beyond the basics and see how modern-day users are reimaging the SEO process
SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.
Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.
General education on SEO and organic content marking
Understanding which search engines to focus on
How SEO and content can solve business problems
Building a new brand through SEO and content
Identifying who your true competitors are
Which Analytics reports you should be regularly monitoring
How to establish research channels that can inform your business initiatives
Building personas and audience purchase journeys
Prioritizing locations, demographics and countries
What needs to be in place to maximize free traffic levels to your brands assets
Understanding all the key tasks and attributes for an effective content program
Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types
Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets
Calculating ROI for SEO and Content initiatives
Small business marketing via content and SEO and having the right small business mindset for success
Website and content design considerations (accessibility, principles of marketing)
Optimizing for the future and looking at other search venues
Amazon Optimization
YouTube Optimization
App Store Optimization (ASO)
Podcast Optimization
Optimizing Blogs and other off-site content
Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles
How to build an optimization path and programs that drive results and manage risks
In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you
Автор: Selena Nemorin Название: Biosurveillance in New Media Marketing ISBN: 3319962167 ISBN-13(EAN): 9783319962160 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences?Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
Social Justice Journalism: A Cultural History of Social Movement Media from Abolition to #womensmarch argues that to better understand the evolution, impact, and future of digital social justice media we need to understand their connections to a venerable print culture of dissent. This cultural history seeks to deepen and contextualize knowledge about digital activist journalism by training the lens of social movement theory back on the nearly forgotten role of eight twentieth-century American social justice journals in effecting significant social change. The book deliberately conflates "social movement media" with newer and broader conceptions of "social justice journalism" to highlight changing definitions of journalism in the digital era. It uses framing theory, social movement theory, and theories about the power of facts and emotion in storytelling to show how social movement media practice journalism to mobilize collective action for their cause. After tracing the evolution and functions of each social justice movement’s print culture, each chapter concludes with a comparison to its online counterparts to illuminate links with digital media. The book concludes that digital activist journalism, while in some ways unique, also shares continuities and commonalities with its print predecessors.
Автор: Elliott Charlene, Greenberg Josh Название: Communication and Health: Media, Marketing and Risk ISBN: 9811642893 ISBN-13(EAN): 9789811642890 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the unique contribution that critical communication studies can bring to our understanding of health.
Автор: Radford Benjamin Название: America the Fearful: Media and the Marketing of National Panics ISBN: 1476687722 ISBN-13(EAN): 9781476687728 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 34190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Offers an examination of the role of fear in national panics. Simultaneously, the book addresses why many Americans believe the country is in horrible shape and will continue to deteriorate (even in the face of contradictory evidence). Political polarization, racism, sexism, economic inequality, and other social issues are examined.
Название: Routledge Handbook of Critical Public Relations ISBN: 1138212075 ISBN-13(EAN): 9781138212077 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference forpublic relationsresearchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
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