Автор: Persuit Jeanne M., McDowell Marinchak Christina L. Название: Integrated Marketing Communication: Creating Spaces for Engagement ISBN: 1498540023 ISBN-13(EAN): 9781498540025 Издательство: Bloomsbury Рейтинг: Цена: 89100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Автор: Persuit Jeanne M. Название: Social Media and Integrated Marketing Communication: A Rhetorical Approach ISBN: 1498516165 ISBN-13(EAN): 9781498516167 Издательство: Bloomsbury Рейтинг: Цена: 41580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Автор: Persuit Jeanne M. Название: Social Media and Integrated Marketing Communication: A Rhetorical Approach ISBN: 0739171135 ISBN-13(EAN): 9780739171134 Издательство: Неизвестно Рейтинг: Цена: 173190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Автор: Juska Jerome M. Название: Integrated Marketing Communication: Advertising and Promotion in a Digital World ISBN: 036743623X ISBN-13(EAN): 9780367436230 Издательство: Taylor&Francis Рейтинг: Цена: 67360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
Автор: Juska Jerome M. Название: Integrated Marketing Communication: Advertising and Promotion in a Digital World ISBN: 0367443368 ISBN-13(EAN): 9780367443368 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
Автор: Kliatchko Jerry Название: Integrated Marketing Communication: Putting the Human Person at the Core ISBN: 1527541045 ISBN-13(EAN): 9781527541047 Издательство: Cambridge Scholars Рейтинг: Цена: 91910.00 T Наличие на складе: Нет в наличии. Описание: This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC).
Автор: Brubaker Jennifer Название: Celebrity and the American Political Process: Integrated Marketing Communication ISBN: 1498579728 ISBN-13(EAN): 9781498579728 Издательство: Bloomsbury Рейтинг: Цена: 80190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
Автор: Winchester Maxwell Название: Integrated Marketing Communication: A Balanced Approach ISBN: 0195596714 ISBN-13(EAN): 9780195596717 Издательство: Oxford Academ Рейтинг: Цена: 157870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Rethinking Reich brings together new perspectives on one of America`s greatest contemporary composers. Offering a critical engagement with Steve Reich`s prominence in the numerous, overlapping, and contentious worlds of contemporary classical music, these tightly focused and multifarious essays reassess the composer`s contribution to music in the twentieth century.
Автор: Kerrigan, Ken Название: Our future in public relations ISBN: 1839095997 ISBN-13(EAN): 9781839095993 Издательство: Emerald Рейтинг: Цена: 62330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Автор: Louthain James A. Название: Integrated Approach to Airborne Laser Communication ISBN: 1249841372 ISBN-13(EAN): 9781249841371 Издательство: Неизвестно Рейтинг: Цена: 71050.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Communications technology at a frequency range into Terahertz (THz) levels has attracted attention because it promises near-fibre-optic-speed wireless links for the 5G and post-5G world. Transmitter and receiver integrated circuits based on CMOS, which has the ability to realize such circuits with low power consumption at a low cost, are expected to become increasingly widespread, with much research into the underlying electronics currently underway.
This book describes recent research on terahertz CMOS design for high-speed wireless communication. The topics covered include fundamental technologies for terahertz CMOS design, amplifier design, physical design approaches, transceiver design, and future prospects. This concise source of key information, written by leading experts in the field, is intended for researchers and professional circuit designers working in RFIC and CMOS design for telecommunications.
Автор: Bor-Sen Chen, Chia-Chou Wu Название: H∞ Robust Designs & their Applications to Control, Signal Processing, Communication, Systems & Synthetic Biology: An Integrated Course for Engineering, Mathematics & Bioscience ISBN: 163482492X ISBN-13(EAN): 9781634824927 Издательство: Nova Science Рейтинг: Цена: 290390.00 T Наличие на складе: Невозможна поставка. Описание: Over the past few years the field of group-based cryptography has attracted attention from both group theorists and cryptographers. The new techniques inspired by algorithmic problems in non-commutative group theory and their complexity have offered promising ideas for developing new cryptographic protocols. The papers in this volume cover algorithmic group theory and applications to cryptography.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
