Campaign Communication and Political Marketing, Maarek
Автор: Lilleker D Название: Key Concepts in Political Communication ISBN: 1412918308 ISBN-13(EAN): 9781412918305 Издательство: Sage Publications Рейтинг: Цена: 104970.00 T Наличие на складе: Есть Описание: Provides an introduction to the concepts, structures, and professional practices of political communication. This book considers both practical and theoretical issues central to political communication, and offers an assessment of developments in political communication.
Автор: Lees-Marshment Jennifer, Conley Brian, Cosgrove Ke Название: Political Marketing in the United States ISBN: 0415632862 ISBN-13(EAN): 9780415632867 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
The main themes and objectives of the book are to cover:
New and emerging trends in political marketing practice
Analysis of a broad range of political marketing aspects
Empirical examples as well as useful theoretical frameworks
Discussion of state/local level as well as presidential politics
This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Название: Political Communication in the Online World ISBN: 1138900087 ISBN-13(EAN): 9781138900080 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
As a consequence of the rapid diffusion of online media, the conditions for political communication, and research concerning it have radically changed. Is empirical communication research capable of consistently describing and explaining the changes in political communication in the online world both from a theoretical and methodological perspective?
In this book, Gerhard Vowe, Philipp Henn, and a group of leading international experts in the field of communication studies guide the reader through the complexities of political communication, and evaluate whether and to what extent existing theoretical approaches and research designs are relevant to the online world. In the first part of the book, nine chapters offer researchers the opportunity to test the basic assumptions of prominent theories in the field, to specify them in terms of the conditions of political communication in the online world and to modify them in view of the systematically gained experiences. The second methodological section tests the variations of content analysis, surveys, expert interviews and network analyses in an online environment and documents how successful these methods of empirical analysis have proven to be in political communication.
Written accessibly and contributing to key debates on political communication, this bookshelf essential presents an indispensable account of the necessary tools needed to allow researchers decide which approach and method is better suited to answer their online problem.
Название: Political Communication in Real Time ISBN: 1138949418 ISBN-13(EAN): 9781138949416 Издательство: Taylor&Francis Рейтинг: Цена: 64300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods do not capture this changed, dynamic environment. Early studies that guided the way for the study of political communication took place at a time when the media environment changed dramatically. Transistors and FM radio, television and widely distributed films technologically changed the way people gained information and developed knowledge of the world around them. Now, the environment has changed again with digital innovations. It is time to recognize emerging ways of knowing how communication works.
This book provides the first real assessment of methods used to study the new digital media environment. It features eleven chapters authored by leading researchers in the field using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-- pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, Google, and Twitter show how the approach is being innovatively used in the field.
"
Political Communication in Real Time" is a welcomed addition to the growing field of interest in "big data" and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a constant process, so theories, applications, and cognitive models of such communication require continuous measures and methods."
Автор: Lees-Marshment Название: The Political Marketing Game ISBN: 0230537774 ISBN-13(EAN): 9780230537774 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Автор: Savigny Heather Название: Political Communication ISBN: 1137011378 ISBN-13(EAN): 9781137011374 Издательство: Springer Рейтинг: Цена: 37590.00 T Наличие на складе: Поставка под заказ. Описание: This major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is to put the politics back into the study of communication by posing key critical questions about power and ideology: what is being communicated, by whom, how, in whose interests, and with what effects and implications?
Автор: Lilleker D Название: Key Concepts in Political Communication ISBN: 1412918316 ISBN-13(EAN): 9781412918312 Издательство: Sage Publications Рейтинг: Цена: 41170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides an introduction to the concepts, structures, and professional practices of political communication. This book considers both practical and theoretical issues central to political communication, and offers an assessment of developments in political communication.
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