Strategic marketing 4e, West, Douglas (professor Of Marketing, Professor Of Marketing, King`s College London) Ford, John (professor & Eminent Scholar, Department Of Marketing

Автор: West Douglas
Название: Strategic Marketing
ISBN: 019968409X ISBN-13(EAN): 9780199684090
Издательство: Oxford Academ
Цена: 61240 T
Наличие на складе: Поставка под заказ.
Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Автор: Cate Farrall, Marianne Lindsley
Название: Professional English in Use Marketing Book with answers
ISBN: 0521702690 ISBN-13(EAN): 9780521702690
Издательство: Cambridge University Press
Рейтинг:
Цена: 49610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Автор: Hajli
Название: Handbook Of Research On Integrating Social Media Into Strategic Marketing
ISBN: 1466683538 ISBN-13(EAN): 9781466683532
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 259160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Автор: Frank Bradley
Название: Strategic Marketing: In the Customer Driven Organization
ISBN: 0470849851 ISBN-13(EAN): 9780470849859
Издательство: Wiley
Рейтинг:
Цена: 56970.00 T
Наличие на складе: Поставка под заказ.
Описание: Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field.

Автор: Tomi T. Ahonen
Название: 3G Marketing: Communities and Strategic Partnerships
ISBN: 0470851007 ISBN-13(EAN): 9780470851005
Издательство: Wiley
Рейтинг:
Цена: 87590.00 T
Наличие на складе: Невозможна поставка.
Описание: Next generation wireless is not about technology, it is about marketing. This work explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support.

Автор: Hans Kasper
Название: Services marketing management: a strategic perspective, 2nd edition
ISBN: 0470091169 ISBN-13(EAN): 9780470091166
Издательство: Wiley
Рейтинг:
Цена: 56970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.

Автор: Cravens
Название: Strategic Marketing Management Cases With Cd - ISE
ISBN: 0071124918 ISBN-13(EAN): 9780071124911
Издательство: McGraw-Hill
Рейтинг:
Цена: 53750.00 T
Наличие на складе: Поставка под заказ.
Описание: Provides a collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.

Автор: Wilson And Gilligan
Название: Strategic Marketing Management
ISBN: 0750659386 ISBN-13(EAN): 9780750659383
Издательство: Taylor&Francis
Рейтинг:
Цена: 32560.00 T
Наличие на складе: Поставка под заказ.
Описание: Contains chapters on `The Nature and Role of Competitive Advantage` and `The Strategic Management of the Expanded Marketing Mix`. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470694270 ISBN-13(EAN): 9780470694275
Издательство: Wiley
Рейтинг:
Цена: 53850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.

Автор: Gore, Sylee
Название: Express Series: English for Marketing and Advertising
ISBN: 0194579182 ISBN-13(EAN): 9780194579186
Издательство: Oxford University Press
Рейтинг:
Цена: 4020.00 T
Наличие на складе: Нет в наличии.
Описание: English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.

Автор: Sorger Stephan
Название: Marketing Analytics: Strategic Models and Metrics
ISBN: 1481900307 ISBN-13(EAN): 9781481900300
Издательство: Неизвестно
Цена: 57420.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.