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Strategic Marketing Management Cases With Cd - ISE, Cravens


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Цена: 53750.00T
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Автор: Cravens
Название:  Strategic Marketing Management Cases With Cd - ISE
ISBN: 9780071124911
Издательство: McGraw-Hill
Классификация:
ISBN-10: 0071124918
Обложка/Формат: Mixed media product
Страницы: 696
Вес: 1.18 кг.
Дата издания: 01.10.2001
Серия: Irwin/mcgraw-hill series in marketing
Издание: 7 i.s.ed
Иллюстрации: Facsimiles
Размер: 246 x 200 x 30
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Provides a collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.

Project Management for Healthcare Informatics

Автор: Houston, Susan Bove, Lisa Anne
Название: Project Management for Healthcare Informatics
ISBN: 0387736824 ISBN-13(EAN): 9780387736822
Издательство: Springer
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Цена: 71990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through its use of real clinical examples, this book provides an explanation of the project management process tailored for nurses. Coverage includes the tools available to successfully complete each phase of the project management process and advance the project life cycle.

The Oxford Handbook of Public Management

Автор: Ferlie, Ewan; Lynn Jr., Laurence E.; Pollitt, Chri
Название: The Oxford Handbook of Public Management
ISBN: 019922644X ISBN-13(EAN): 9780199226443
Издательство: Oxford Academ
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Цена: 55970.00 T
Наличие на складе: Поставка под заказ.
Описание: This Handbook brings together leading international scholars to comment on key current issues in Public Management. The individual chapters include a mix of broad overviews, in depth exploration of particular thematic areas, and analyses of different theoretical perspectives such as political science, management, sociology, and economics.

Motivation in Public Management

Автор: Perry, James L.; Hondeghem, Annie
Название: Motivation in Public Management
ISBN: 0199234035 ISBN-13(EAN): 9780199234035
Издательство: Oxford Academ
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Цена: 157080.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Are public servants self-interested, or motivated by a sense of duty and commitment far above what we would expect given their often modest compensation and frequent public criticism? This book looks at research on this and related questions in assessing the current state of our scientific knowledge.

The Strategic Management of Intellectual Capital and Organizational Knowledge

Название: The Strategic Management of Intellectual Capital and Organizational Knowledge
ISBN: 019513866X ISBN-13(EAN): 9780195138665
Издательство: Oxford Academ
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Цена: 163680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Increasingly, the challenge of management is to create and supply knowledge in order to sustain organizational performance. However, few books on management strategy have been written using this concept as a foundation. This unique volume adopts a knowledge-based approach that will complement, or perhaps supllant, other perspectives.

Strategic Human Resource Management: Corporate Rhetoric and Human Reality

Автор: Gratton, Lynda (Professor of Human Resource Manage
Название: Strategic Human Resource Management: Corporate Rhetoric and Human Reality
ISBN: 0198782039 ISBN-13(EAN): 9780198782032
Издательство: Oxford Academ
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Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание: Restructuring, downsizing and refocusing businesses have changed the traditional career structure and job security. This book aims to shed light on the organizational responses to large scale changes and details the changing demands made of employees in the process.

The Toyota Way: 14 Management Principles from the World`s Greatest Manufacturer

Автор: Liker Jeffrey K., Liker Jeffery K., Liker Jeffrey
Название: The Toyota Way: 14 Management Principles from the World`s Greatest Manufacturer
ISBN: 0071392319 ISBN-13(EAN): 9780071392310
Издательство: McGraw-Hill
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Цена: 29730.00 T
Наличие на складе: Невозможна поставка.
Описание: Reveals the management principles behind Toyota`s worldwide reputation for quality and reliability. This book explains how you can adopt these principles - known as the `Toyota Production System` or `Lean Production` - to improve the speed of your business processes, improve product and service quality, and cut costs, no matter what your industry.

Tourism Management

Автор: Page Stephen
Название: Tourism Management
ISBN: 1138784567 ISBN-13(EAN): 9781138784567
Издательство: Taylor&Francis
Рейтинг:
Цена: 30800.00 T
Наличие на складе: Невозможна поставка.
Описание:

One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.

It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.

This fifth edition has been revised and updated to include:

  • new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism
  • updated case studies on BRIC markets and new case studies from the Middle East and Asia
  • enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth
  • transport section with more international perspectives from China and South America
  • an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.


Strategic Management

Автор: Pearce John A
Название: Strategic Management
ISBN: 0071326391 ISBN-13(EAN): 9780071326391
Издательство: McGraw-Hill
Цена: 61770.00 T
Наличие на складе: Поставка под заказ.

Financial Institutions Management: A Risk Management Approach

Автор: Saunders
Название: Financial Institutions Management: A Risk Management Approach
ISBN: 1259010856 ISBN-13(EAN): 9781259010859
Издательство: McGraw-Hill
Рейтинг:
Цена: 40950.00 T
Наличие на складе: Невозможна поставка.
Описание: Provides an approach that focuses on managing return and risk in modern financial institutions.

Strategic Human Resourses Management

Название: Strategic Human Resourses Management
ISBN: 0631216014 ISBN-13(EAN): 9780631216018
Издательство: Wiley
Цена: 24280.00 T
Наличие на складе: Поставка под заказ.
Описание: This study contains 24 articles that describe the field of managing human resources strategically. The book is divided into five parts, each part covering an important aspect of the discipline of strategic human resource management. The articles assembled here represent the work of authors throughout the world, all of whom have been writing in the field of strategic human resource management since its inception.

Strategic Management

Название: Strategic Management
ISBN: 033392746X ISBN-13(EAN): 9780333927465
Издательство: Springer
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Цена: 32600.00 T
Наличие на складе: Поставка под заказ.
Описание: This text provides an insightful exploration of the complex issues faced by managers in the modern world. Organizations face constant change as a result of competitive pressures, political changes, social developments and technological progress. "Strategic Management" is a plan of action to enable an organization to succeed in this changing world through the dynamic management organization and leadership of private and public sector companies and institutions. This book describes and analyzes all these issues and explains the process of meeting the needs of an organization's customers and other stakeholders.

Civil Engineering Project Management

Автор: Twort And Rees
Название: Civil Engineering Project Management
ISBN: 0750657316 ISBN-13(EAN): 9780750657310
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Невозможна поставка.
Описание: This new edition updates and revises the best practical guide for on-site engineers to reflect the latest changes to management practice and new forms of contract. Written from the point of view of the project engineer it details their responsibilities, powers and duties.


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