Defining, Measuring and Managing Consumer Experiences, Sorrentino Annarita

Автор: Sorrentino, Annarita
Название: Defining, measuring and managing consumer experiences
ISBN: 0367479370 ISBN-13(EAN): 9780367479374
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.

Автор: Frochot, Isabelle
Название: Practical guide to managing tourist experiences
ISBN: 0367819821 ISBN-13(EAN): 9780367819828
Издательство: Taylor&Francis
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Цена: 35720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides students with a concise and practical guide that presents the key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience.

Автор: Wided Batat
Название: Digital Luxury: Transforming Brands and Consumer Experiences
ISBN: 1526458942 ISBN-13(EAN): 9781526458940
Издательство: Sage Publications
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Цена: 45400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

Автор: Wided Batat
Название: Digital Luxury: Transforming Brands and Consumer Experiences
ISBN: 1526458934 ISBN-13(EAN): 9781526458933
Издательство: Sage Publications
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Цена: 132000.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

Автор: Fabio Musso, Elena Druica
Название: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
ISBN: 1799814122 ISBN-13(EAN): 9781799814122
Издательство: Mare Nostrum (Eurospan)
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Цена: 278130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Название: Managing customer experiences in an omnichannel world
ISBN: 1800433891 ISBN-13(EAN): 9781800433892
Издательство: Emerald
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Цена: 107050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Автор: Frochot Isabelle
Название: A Practical Guide to Managing Tourist Experiences
ISBN: 0367894467 ISBN-13(EAN): 9780367894467
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides students with a concise and practical guide that presents the key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience.

Автор: Jorge Remondes, Sandrina Teixeira
Название: Implementing Automation Initiatives in Companies to Create Better-Connected Experiences
ISBN: 1668455382 ISBN-13(EAN): 9781668455388
Издательство: Mare Nostrum (Eurospan)
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Цена: 257790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores current and decisive topics for business and academia. The book evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Coverage includes consumer behaviour, omnichannel retailing, and metaverse applications in business.

Автор: Jorge Remondes, Sandrina Teixeira
Название: Implementing Automation Initiatives in Companies to Create Better-Connected Experiences
ISBN: 1668455390 ISBN-13(EAN): 9781668455395
Издательство: Mare Nostrum (Eurospan)
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Цена: 194970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores current and decisive topics for business and academia. The book evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Coverage includes consumer behaviour, omnichannel retailing, and metaverse applications in business.

Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke
Название: Power Brands: Measuring, Making, and Managing Brand Success
ISBN: 3527507817 ISBN-13(EAN): 9783527507818
Издательство: Wiley
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Цена: 36910.00 T
Наличие на складе: Поставка под заказ.
Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.

Автор: Jordan Jason, Teel Michelle, Vazzana Michelle
Название: Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
ISBN: 0071765735 ISBN-13(EAN): 9780071765732
Издательство: McGraw-Hill
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Цена: 30870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness

Автор: Enzo Baglieri; Uday Karmarkar
Название: Managing Consumer Services
ISBN: 3319344870 ISBN-13(EAN): 9783319344874
Издательство: Springer
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Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world.