Managing Consumer Services, Enzo Baglieri; Uday Karmarkar

Автор: Schultz Mike
Название: Professional Services Marketing
ISBN: 1118604342 ISBN-13(EAN): 9781118604342
Издательство: Wiley
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Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms.

Автор: Consumer Focus
Название: Banking Services and the Consumer (RLE: Banking & Finance)
ISBN: 0415526663 ISBN-13(EAN): 9780415526661
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This report, prepared for the government by the National Consumer Council, examines money transmission, access to banking services, new technology, banking and the law, disputes between bank and customer, saving and borrowing. There are special sections on Northern Ireland and Scotland and on bank executor and trustee work ? all from a consumer perspective. It is based on the findings of two surveys of consumer attitudes to banking services and evidence from the banks and building societies themselves.

Автор: Zubin Sethna and Jim Blythe
Название: Consumer Behaviour
ISBN: 1473919134 ISBN-13(EAN): 9781473919136
Издательство: Sage Publications
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Цена: 45400.00 T
Наличие на складе: Поставка под заказ.
Описание: Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.

Автор: Halper, Andrew; Hinze, Carl
Название: Financial Services Regulation in Asia Pacific
ISBN: 0199532818 ISBN-13(EAN): 9780199532810
Издательство: Oxford Academ
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Цена: 549120.00 T
Наличие на складе: Невозможна поставка.
Описание: This book outlines the financial services regulatory framework in Asia. Contributors from leading commercial law firms across the region provide a clear explanation of the relevant regulatory bodies and their powers, with consideration of the effects of each jurisdiction`s national legislation.

Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke
Название: Power Brands: Measuring, Making, and Managing Brand Success
ISBN: 3527507817 ISBN-13(EAN): 9783527507818
Издательство: Wiley
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Цена: 36910.00 T
Наличие на складе: Поставка под заказ.
Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 52800.00 T
Наличие на складе: Поставка под заказ.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Автор: Furseth Peder
Название: Innovation in a Consumer Society
ISBN: 0198705115 ISBN-13(EAN): 9780198705116
Издательство: Oxford Academ
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Цена: 92930.00 T
Наличие на складе: Невозможна поставка.
Описание: The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovation.

Автор: Yip, George S.; Bink, Audrey J.M.
Название: Managing Global Customers
ISBN: 019922983X ISBN-13(EAN): 9780199229833
Издательство: Oxford Academ
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Цена: 72870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.

Автор: Dasu Sriram, Chase Richard
Название: The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer`s Business
ISBN: 0071809937 ISBN-13(EAN): 9780071809931
Издательство: McGraw-Hill
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Цена: 36590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind customer behavior.

Автор: Balling
Название: Competition and Profitability in European Financial Services
ISBN: 0415494001 ISBN-13(EAN): 9780415494007
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection of research contributions, written by leading academics and researchers, includes trend evaluations and examinations of the driving forces behind the efficiency, competition and profitability of financial firms and institutions in Europe.

Название: Consumer-Brand Relationships
ISBN: 0415783135 ISBN-13(EAN): 9780415783132
Издательство: Taylor&Francis
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Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.