They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today`s Digital Consumer, Revised & Updated, Sheridan Marcus
Автор: Emi Moriuchi Название: Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences ISBN: 1838671765 ISBN-13(EAN): 9781838671761 Издательство: Emerald Рейтинг: Цена: 65030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.
Автор: Halligan Brian, Shah Dharmesh Название: Inbound Marketing: Get Found Using Google, Social Media, and Blogs, Revised and Updated ISBN: 1118896653 ISBN-13(EAN): 9781118896655 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement.
Название: Content and Inbound Marketing Success: Build Your Brand, Influence Your Industry, and Generate Qualified Leads ISBN: 1610353161 ISBN-13(EAN): 9781610353168 Издательство: Gazelle Book Services Рейтинг: Цена: 28590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing professionals, entrepreneurs and business leaders will learn how to leverage their expert knowledge to increase sales in Essentials of Thought Leadership and Content Marketing. Faced with ever more complex products and services, both consumers and business customers crave expert guidance to help define their needs and avoid expensive wrong choices. Thought leadership and content marketing -- that is, offering useful information to educate customers -- can give companies an overwhelming advantage in building trust, reputation and sales. Essentials of Thought Leadership and Content Marketing helps readers create comprehensive and rigorous content marketing strategies in which every piece works together to meet your business goals. Comprehensive, results-oriented, and practical, Essentials of Thought Leadership and Content Marketing covers every aspect of content marketing: researching customer needs; identifying ones companys areas of expertise; generating thought leadership articles and other content; communicating content through email, social media, web marketing, and traditional media; evaluating response; generating sales leads; and measuring results. More important, Essentials of Thought Leadership and Content Marketing shows how to coordinate these strategic elements to an overall plan. Interviews with business leaders and case studies show how content marketing concepts work in the real world. The ideal book for marketers, advertising professionals, entrepreneurs, and anyone who works with content marketing -- whether in B2B or B2C business, for-profit or non-profit -- this is a practical, step-by-step guide to achieving content marketing success.
Автор: Wiley, Consumer Dummies Название: Inbound Marketing for Dummies ISBN: 1119120500 ISBN-13(EAN): 9781119120506 Издательство: Wiley Рейтинг: Цена: 21110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Don`t chase business bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business.
Develop and implement an effective content strategy tailored to your business's needs
Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It's not about blindly expanding reach, it's about reaching out to the right audience. Today's marketplace is no longer about chasing the sale--with the right approach to content, your customers will come to you.
Your content must be valuable, relevant, and consistent--but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.
Discover the power of storytelling and generate effective content ideas
Plan a long-term content strategy and a content creation framework
Create great content, promote it, measure it, and analyze its performance
Extend your content's value, become a more effective writer, and develop a growth mentality
Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.
Автор: Sheridan Marcus Название: They Ask You Answer: A Revolutionary Content Marketing Strategy ISBN: 1119312973 ISBN-13(EAN): 9781119312970 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Поставка под заказ. Описание: A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy.
Автор: Cervellon, Marie-cecile Brown, Stephen Название: Revolutionary nostalgia ISBN: 1787693465 ISBN-13(EAN): 9781787693463 Издательство: Emerald Рейтинг: Цена: 66390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Long regarded as a maudlin mental state, nostalgia is everywhere and has been reimagined as a signifier of good mental health. It is no longer the bailiwick of right-wing reactionaries but a crucible of critical thinking and revolutionary intent. This book explores the revolution in nostalgia and the nostalgia in revolution.
Автор: Wided Batat Название: Digital Luxury: Transforming Brands and Consumer Experiences ISBN: 1526458942 ISBN-13(EAN): 9781526458940 Издательство: Sage Publications Рейтинг: Цена: 45400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
Автор: Wided Batat Название: Digital Luxury: Transforming Brands and Consumer Experiences ISBN: 1526458934 ISBN-13(EAN): 9781526458933 Издательство: Sage Publications Рейтинг: Цена: 132000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications ISBN: 1522551875 ISBN-13(EAN): 9781522551874 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2102100.00 T Наличие на складе: Невозможна поставка. Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Автор: Palmatier Название: Relationship Marketing in the Digital Age ISBN: 1138310026 ISBN-13(EAN): 9781138310025 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
Автор: Conant, Latane Название: No forms. no spam. no cold calls: the next generat ion of account-based sales and marketing, revised ion and updated 2nd edition ISBN: 1119982871 ISBN-13(EAN): 9781119982876 Издательство: Wiley Рейтинг: Цена: 26390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Organizations and Society examines the costs and consequences of social life that is dominated by rational control characteristic of bureaucratic organizations large and small. Students of all interests-those who wish to run organizations someday, study them, or simply understand their importance in the contemporary social order-will benefit from the insights of this text.
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