Marketing 5e, Lamb Prof Charles W., Hair Prof Joseph F., McDaniel Prof Carl

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
Рейтинг:
Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Sexton, Donald
Название: Trump university marketing 101
ISBN: 0470453079 ISBN-13(EAN): 9780470453070
Издательство: Wiley
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Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.

Автор: Philip Kotler
Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas
ISBN: 0471455164 ISBN-13(EAN): 9780471455165
Издательство: Wiley
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Цена: 24390.00 T
Наличие на складе: Есть
Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.

Автор: Jeffrey Mark, Jeffery Mark
Название: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
ISBN: 0470504544 ISBN-13(EAN): 9780470504543
Издательство: Wiley
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Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what`s working andwhat`s wasted.

Автор: Pullen Hilary
Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet
ISBN: 1446304892 ISBN-13(EAN): 9781446304891
Издательство: David & Charles
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Цена: 11090.00 T
Наличие на складе: Есть
Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.

Автор: Sheridan Marcus
Название: They Ask You Answer: A Revolutionary Content Marketing Strategy
ISBN: 1119312973 ISBN-13(EAN): 9781119312970
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Поставка под заказ.
Описание: A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy.

Автор: Grigsby Mike
Название: Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
ISBN: 0749482168 ISBN-13(EAN): 9780749482169
Издательство: Неизвестно
Рейтинг:
Цена: 42230.00 T
Наличие на складе: Невозможна поставка.
Описание: Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.

Автор: Perreault, William Cannon, Joseph Mccarthy, E. Jer
Название: Ise essentials of marketing
ISBN: 1260570916 ISBN-13(EAN): 9781260570915
Издательство: McGraw-Hill
Рейтинг:
Цена: 65190.00 T
Наличие на складе: Невозможна поставка.
Описание: Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones.

The manydramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency.

The following page provides a briefoverview of these themes: SupportAtEveryStep.

Автор: Deiss Ryan, Henneberry Russ
Название: Digital Marketing for Dummies, 2 ed.
ISBN: 1119660483 ISBN-13(EAN): 9781119660484
Издательство: Wiley
Рейтинг:
Цена: 27450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.

Автор: Kotler Philip, Kartajaya Hermawan, Setiawan Iwan
Название: Marketing 5.0
ISBN: 1119668514 ISBN-13(EAN): 9781119668510
Издательство: Wiley
Рейтинг:
Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In states with weak institutions and strong ethno-regional challengers, consolidating politically by developing a strategic rural coalition is the necessary first step towards state building, economic development, and democratization. Through demonstrating this, Rabinowitz upends the long-held assumption that African leaders must only cater to urban constituents to secure their rule.

Автор: William Pride , O. C. Ferrell
Название: Marketing
ISBN: 0357033795 ISBN-13(EAN): 9780357033791
Издательство: Cengage Learning
Рейтинг:
Цена: 143610.00 T
Наличие на складе: Нет в наличии.
Описание: Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition.

This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts. You have convenient mobile access to assignments, digital flashcards, company videos, an interactive marketing plan, practice exams and activities as a marketer.