Marketing 5e, Lamb Prof Charles W., Hair Prof Joseph F., McDaniel Prof Carl
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Sexton, Donald Название: Trump university marketing 101 ISBN: 0470453079 ISBN-13(EAN): 9780470453070 Издательство: Wiley Рейтинг: Цена: 17940.00 T Наличие на складе: Поставка под заказ. Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.
Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 15830.00 T Наличие на складе: Есть Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Автор: Philip Kotler Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas ISBN: 0471455164 ISBN-13(EAN): 9780471455165 Издательство: Wiley Рейтинг: Цена: 24390.00 T Наличие на складе: Есть Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.
Автор: Jeffrey Mark, Jeffery Mark Название: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know ISBN: 0470504544 ISBN-13(EAN): 9780470504543 Издательство: Wiley Рейтинг: Цена: 25350.00 T Наличие на складе: Заказано в издательстве. Описание: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what`s working andwhat`s wasted.
Автор: Dana Connell Название: A Buyer`s Life: A Concise Guide to Retail Planning and Forecasting ISBN: 1563677717 ISBN-13(EAN): 9781563677717 Издательство: Bloomsbury Academic Рейтинг: Цена: 79190.00 T Наличие на складе: Невозможна поставка. Описание: This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Sheridan Marcus Название: They Ask You Answer: A Revolutionary Content Marketing Strategy ISBN: 1119312973 ISBN-13(EAN): 9781119312970 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Поставка под заказ. Описание: A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy.
Автор: Grigsby Mike Название: Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques ISBN: 0749482168 ISBN-13(EAN): 9780749482169 Издательство: Неизвестно Рейтинг: Цена: 42230.00 T Наличие на складе: Невозможна поставка. Описание: Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.
Автор: Perreault, William Cannon, Joseph Mccarthy, E. Jer Название: Ise essentials of marketing ISBN: 1260570916 ISBN-13(EAN): 9781260570915 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Невозможна поставка. Описание: Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones.
The manydramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency.
The following page provides a briefoverview of these themes: SupportAtEveryStep.
Автор: Deiss Ryan, Henneberry Russ Название: Digital Marketing for Dummies, 2 ed. ISBN: 1119660483 ISBN-13(EAN): 9781119660484 Издательство: Wiley Рейтинг: Цена: 27450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
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