Perreault, William Cannon, Joseph Mccarthy, E. Jer Ise essentials of marketing 9781260570915

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Автор: Perreault, William Cannon, Joseph Mccarthy, E. Jer (Вильям Перро)
Название: Ise essentials of marketing
Перевод названия: Вильям Перро: Курс основ маркетинга в стандарте ISE
ISBN: 9781260570915
Издательство: McGraw-Hill
Классификация:

Торговля и маркетинг

ISBN-10: 1260570916
Обложка/Формат: Paperback
Вес: 1.39 кг.
Дата издания: 24.03.2020
Издание: 17 ed
Размер: 215 x 274 x 35
Читательская аудитория: Tertiary education (us: college)
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Поставляется из: Англии
Описание: Perreaults Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthys ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones.

The manydramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency.

The following page provides a briefoverview of these themes: SupportAtEveryStep.

Ise essentials of marketing, Perreault, William Cannon, Joseph Mccarthy, E. Jer