They Ask You Answer: A Revolutionary Content Marketing Strategy, Sheridan Marcus

Автор: Dwyer
Название: Business marketing: connecting strategy, relationships and learning
ISBN: 0072865784 ISBN-13(EAN): 9780072865783
Издательство: McGraw-Hill
Рейтинг:
Цена: 117820.00 T
Наличие на складе: Невозможна поставка.
Описание: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses, and stresses the importance of building relationships with customers.

Автор: Didner Pam
Название: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works
ISBN: 0071840974 ISBN-13(EAN): 9780071840972
Издательство: McGraw-Hill
Рейтинг:
Цена: 29730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.

Автор: Jagpal, Sharan
Название: Marketing strategy and uncertainty
ISBN: 0195125738 ISBN-13(EAN): 9780195125733
Издательство: Oxford Academ
Рейтинг:
Цена: 58080.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text focuses on fundamental strategic problems in marketing. It uses economic and finance paradigms to develop models that allow for such problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the problem of measurement error.

Автор: Ralph F. Wilson
Название: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
ISBN: 0471441090 ISBN-13(EAN): 9780471441090
Издательство: Wiley
Рейтинг:
Цена: 22170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn`t poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
Рейтинг:
Цена: 21680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
Рейтинг:
Цена: 52800.00 T
Наличие на складе: Поставка под заказ.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
Рейтинг:
Цена: 30890.00 T
Наличие на складе: Невозможна поставка.
Описание: CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.

Автор: Farris
Название: The Profit Impact of Marketing Strategy Project
ISBN: 0521840538 ISBN-13(EAN): 9780521840538
Издательство: Cambridge Academ
Рейтинг:
Цена: 105600.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.

Автор: Baker Michael J
Название: Marketing Strategy and Management
ISBN: 1137025824 ISBN-13(EAN): 9781137025821
Издательство: Springer
Рейтинг:
Цена: 66140.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fifth edition of Marketing Strategy and Management builds upon Michael Baker`s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.