This book explores the covert and overt creative potential?of misunderstanding. Viewed from the authors’ perspective, misunderstanding proves an elementary and unavoidable aspect of linguistic and cultural communication that can have a surprisingly beneficial impact on social relations and concomitantly stimulate the emergence of new cultural forms. As the authors of the book prove, cross-cultural contact is definitely a dynamic and asymmetric process rather than a static and symmetric transfer of values from one culture to another.
Автор: Psychogiopoulou E. Название: Understanding Media Policies: A European Perspective ISBN: 1349345318 ISBN-13(EAN): 9781349345311 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated and identifies the factors that exert an influence throughout the process.
Автор: Yang Wenhui Название: A Cross-Cultural Study of Commercial Media Discourses: From the Perspective of Cognitive Semantics ISBN: 9811586160 ISBN-13(EAN): 9789811586163 Издательство: Springer Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chapter 1 Introduction1.1 The Research Background of Commercial Media Discourses1.2 The Motivation for Studying Media Discourse and Cognitive Construction1.3 The Semantic Devices in Sino-American News Reports1.4 The Main Contents of the Book1.5 SummaryChapter 2 News Discourse and Cognitive Studies2.1 News Discourse Studies in Society2.2 Contrastive Analyses of News Discourses2.3 Cognitive Linguistic Studies2.4 Studies of Cognitive Semantics2.5 SummaryChapter 3 Research Design3.1 Data Collection3.2 Research Methods3.3 Cross-cultural Analytical Procedures3.4 SummaryChapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports4.1 Analysis of Conventional Metaphors4.2 Comparison of Conventional Metaphors in Chinese and American News Reports4.3 Analysis of Novel Metaphors4.4 Comparison of Novel Metaphors in Chinese and American News Reports4.5 SummaryChapter 5 The Image Schemas in Football Player Transfer News (FPTN)5.1 Daily-life Image Schemas in FPTN5.2 CONTAINER Schema in FPTN5.3 PATH Schema in FPTN5.4 CENTER-PERIPHERY Schema in FPTN5.5 SCALE Schema in FPTN5.6 Arithmetical Analysis of Image Schemas in FPTN5.7 SummaryChapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC)6.1 GSP in Chinese and English CSCs with Typical Lexico-grammar6.2 Identification of Stance Markers in Chinese CSC News Reports6.3 Identification of Stance Markers in English CSCs6.4 Cross-cultural Comparison of Stance Markers in CSCs6.5 SummaryChapter 7 Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses7.1 Cross-cultural Contrast of Semantic Applications in Commercial Discourses 7.2 Cultural Perspective on Cognitive Semantics7.3 Embodied Cognitive Actions and Thought in Different Languages7.4 SummaryChapter 8 ConclusionReferences
Автор: Yang Wenhui Название: A Cross-Cultural Study of Commercial Media Discourses: From the Perspective of Cognitive Semantics ISBN: 9811586195 ISBN-13(EAN): 9789811586194 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chapter 1 Introduction1.1 The Research Background of Commercial Media Discourses1.2 The Motivation for Studying Media Discourse and Cognitive Construction1.3 The Semantic Devices in Sino-American News Reports1.4 The Main Contents of the Book1.5 SummaryChapter 2 News Discourse and Cognitive Studies2.1 News Discourse Studies in Society2.2 Contrastive Analyses of News Discourses2.3 Cognitive Linguistic Studies2.4 Studies of Cognitive Semantics2.5 SummaryChapter 3 Research Design3.1 Data Collection3.2 Research Methods3.3 Cross-cultural Analytical Procedures3.4 SummaryChapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports4.1 Analysis of Conventional Metaphors4.2 Comparison of Conventional Metaphors in Chinese and American News Reports4.3 Analysis of Novel Metaphors4.4 Comparison of Novel Metaphors in Chinese and American News Reports4.5 SummaryChapter 5 The Image Schemas in Football Player Transfer News (FPTN)5.1 Daily-life Image Schemas in FPTN5.2 CONTAINER Schema in FPTN5.3 PATH Schema in FPTN5.4 CENTER-PERIPHERY Schema in FPTN5.5 SCALE Schema in FPTN5.6 Arithmetical Analysis of Image Schemas in FPTN5.7 SummaryChapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC)6.1 GSP in Chinese and English CSCs with Typical Lexico-grammar6.2 Identification of Stance Markers in Chinese CSC News Reports6.3 Identification of Stance Markers in English CSCs6.4 Cross-cultural Comparison of Stance Markers in CSCs6.5 SummaryChapter 7 Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses7.1 Cross-cultural Contrast of Semantic Applications in Commercial Discourses 7.2 Cultural Perspective on Cognitive Semantics7.3 Embodied Cognitive Actions and Thought in Different Languages7.4 SummaryChapter 8 ConclusionReferences
Автор: Bribitzer-Stull Название: Understanding the Leitmotif ISBN: 1107098394 ISBN-13(EAN): 9781107098398 Издательство: Cambridge Academ Рейтинг: Цена: 115110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Leitmotifs are a type of associative theme found in dramatic music. In this book, Matthew Bribitzer-Stull explores the background and development of the musical leitmotif, from Wagner and art music to the Hollywood adaptations of The Lord of The Rings and the Harry Potter series.
Автор: Turner G Название: Understanding Celebrity: Second Edition ISBN: 1446253201 ISBN-13(EAN): 9781446253205 Издательство: Sage Publications Рейтинг: Цена: 157350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A long awaited fully revised and updated edition of Graeme Turner`s popular exploration of celebrity studies.
Автор: Bribitzer-stull, Matthew (university Of Minnesota) Название: Understanding the leitmotif ISBN: 1107485460 ISBN-13(EAN): 9781107485464 Издательство: Cambridge Academ Рейтинг: Цена: 40130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Leitmotifs are a type of associative theme found in dramatic music. In this book, Matthew Bribitzer-Stull explores the background and development of the musical leitmotif, from Wagner and art music to the Hollywood adaptations of The Lord of The Rings and the Harry Potter series.
Автор: Hartley Название: Understanding News ISBN: 1138833959 ISBN-13(EAN): 9781138833951 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: News depends for its effect on a culturally shared language, and this book concentrates on ways we can decode its messages without simply reproducing their underlying assumptions.
Автор: Parc Jimmyn, Messerlin Patrick Название: The Untold Story of the Korean Film Industry: A Global Business and Economic Perspective ISBN: 3030803414 ISBN-13(EAN): 9783030803414 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is one of the first books to compare the film policies and industries of the world`s six largest film industries - featuring Korea as the central character - with the aim of defining the contours of what constitutes an effective film policy.
Автор: Oman Susan Название: Understanding Well-Being Data: Improving Social and Cultural Policy, Practice and Research ISBN: 3030729362 ISBN-13(EAN): 9783030729363 Издательство: Springer Рейтинг: Цена: 27940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book follows well-being data back centuries, showing they have long been used to track the health and wealth of society. Through its comprehensive survey and critical lens, this book provides tools to promote better understanding of the power and potential of well-being data for society, and the limits of their application.
Автор: Ed Название: Propaganda, Power and Persuasion: From World War I to Wikileaks ISBN: 1784533572 ISBN-13(EAN): 9781784533571 Издательство: Bloomsbury Academic Рейтинг: Цена: 25330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined? This book traces the development of techniques of 'opinion management' from World War I to the war in Afghanistan. It reveals how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes - at home and overseas - endeavouring to harness new media with the objective of winning hearts and minds. In doing so, it provides compelling evidence of how the study and practice of propaganda today is shaped by its history.
Автор: Lemish Название: Children and Media - A Global Perspective ISBN: 1118787064 ISBN-13(EAN): 9781118787069 Издательство: Wiley Рейтинг: Цена: 87590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Taking a global and interdisciplinary approach, Children and Media explores the role of modern media, including the internet, television, mobile media and video games, in the development of children, adolescents, and childhood.
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