Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.
The aim of the monograph is to present the application and practical development of the concept of remediation. Two decades after its original proposal by J.D Bolter and R. Grusin, remediation remains one of the major tools of understanding new media. The authors of this book examine the subject from the perspective of Central and Eastern Europe. Examples are drawn from artistic and literary practices in Croatia, Czech Republic, Poland, Russia, Slovakia and Slovenia. Theoretical frameworks solidify and extend the concept of remediation to new phenomena and areas of critical discourse, from biomedia and genetic transcoding to the remediation of textual media in Catholic Liturgy. As a result, the notion of medium, the nature of mediation and the essence of storytelling are redefined.
Автор: Kirsten Kozolanka, Paul Orlowski Название: Media Literacy for Citizenship: A Canadian Perspective ISBN: 1773380796 ISBN-13(EAN): 9781773380797 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 56370.00 T Наличие на складе: Невозможна поставка. Описание: Offering a critical perspective, Media Literacy for Citizenship emphasizes the ability to analyze media messages as a fundamental component of engaged citizenship. The ten chapters of this text are divided into two sections: the first six chapters explore the landscape of the media today, and each of the final four chapters examines how the media presents specific issues, all of which are of vital importance to civil society. Each chapter forms a mini-lesson and encompasses three core elements: an essay on a subject area important to critical media literacy; a list of case examples that can be used for assignments; and a list of key terms common to all chapters and cases. The diverse topics of study and the rich pedagogy make this book a perfect resource for courses in communications, journalism, media studies, and education.
Автор: Yang Wenhui Название: A Cross-Cultural Study of Commercial Media Discourses: From the Perspective of Cognitive Semantics ISBN: 9811586160 ISBN-13(EAN): 9789811586163 Издательство: Springer Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chapter 1 Introduction1.1 The Research Background of Commercial Media Discourses1.2 The Motivation for Studying Media Discourse and Cognitive Construction1.3 The Semantic Devices in Sino-American News Reports1.4 The Main Contents of the Book1.5 SummaryChapter 2 News Discourse and Cognitive Studies2.1 News Discourse Studies in Society2.2 Contrastive Analyses of News Discourses2.3 Cognitive Linguistic Studies2.4 Studies of Cognitive Semantics2.5 SummaryChapter 3 Research Design3.1 Data Collection3.2 Research Methods3.3 Cross-cultural Analytical Procedures3.4 SummaryChapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports4.1 Analysis of Conventional Metaphors4.2 Comparison of Conventional Metaphors in Chinese and American News Reports4.3 Analysis of Novel Metaphors4.4 Comparison of Novel Metaphors in Chinese and American News Reports4.5 SummaryChapter 5 The Image Schemas in Football Player Transfer News (FPTN)5.1 Daily-life Image Schemas in FPTN5.2 CONTAINER Schema in FPTN5.3 PATH Schema in FPTN5.4 CENTER-PERIPHERY Schema in FPTN5.5 SCALE Schema in FPTN5.6 Arithmetical Analysis of Image Schemas in FPTN5.7 SummaryChapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC)6.1 GSP in Chinese and English CSCs with Typical Lexico-grammar6.2 Identification of Stance Markers in Chinese CSC News Reports6.3 Identification of Stance Markers in English CSCs6.4 Cross-cultural Comparison of Stance Markers in CSCs6.5 SummaryChapter 7 Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses7.1 Cross-cultural Contrast of Semantic Applications in Commercial Discourses 7.2 Cultural Perspective on Cognitive Semantics7.3 Embodied Cognitive Actions and Thought in Different Languages7.4 SummaryChapter 8 ConclusionReferences
Название: Investigating conflict discourses in the periodical press ISBN: 3034336683 ISBN-13(EAN): 9783034336680 Издательство: Peter Lang Рейтинг: Цена: 78540.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The contributions collected in this book deal with the representation of conflict in the periodical press, which has often been an arena of adversarial stances, staged and enacted either within the same publication or enlarged to involve various newspapers and magazines in a series of provocations and replies. Underlying all the contributions is the awareness that the periodical press provides an ideal terrain for research on the discursive representation of conflict, having the prerogative to combine insight with a constant updating of the debate. The issue is approached in an interdisciplinary perspective, bringing linguistics and discourse analysis with Periodical Studies, hence highlighting the connection between language and ideology. The focus on lexical choices and rhetorical devices used to tackle current controversial issues such as Brexit, immigration, violence in sports, policies regarding health and food, women’s role and legal matters ultimately transcends national boundaries to become more widely representative of today’s discourses of conflict.
Автор: Agnieszka Nowicka Название: Ethnic Categorization in Interviews in English as a Lingua Franca ISBN: 3631649940 ISBN-13(EAN): 9783631649947 Издательство: Peter Lang Рейтинг: Цена: 57000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The book looks into the in situ organization of ethnic and racial categorization in interviews in English as a lingua franca. It proposes the combined ethnomethodological and conversation analytic approach. The author shows that the negotiation of ethnic identity categories concerns stereotypes and evaluations included in ethnic categorization. She establishes that the ways of negotiating ethnic identity categories are largely systematic, which indicates that talk participants share the norms of construing ethnic identity categories and recognize preferred and dispreferred categorization. The book reveals that ambiguous categorial references are a special challenge for talk participants. Social types and groups are used not only to create but also to avoid prejudiced ethnic categorization.
Автор: Vossen Piek, Fokkens Antske Название: Creating a More Transparent Internet: The Perspective Web ISBN: 1108485766 ISBN-13(EAN): 9781108485760 Издательство: Cambridge University Press Рейтинг: Цена: 117250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Aimed at researchers in computational linguistics, social sciences, media studies, internet technology, the Semantic Web, and information retrieval, this book provides a comprehensive and interdisciplinary view on digital media, their structure, form, and impact, and the state-of-the-art technologies used to analyze digital communication.
Der in der Schweiz und in Deutschland beschlossene Atomausstieg hat die Debatte um Energieversorgung und -verbrauch ins Zentrum der ?ffentlichen Aufmerksamkeit ger?ckt. Die Diskussion um die Energieproblematik tangiert Politik, Wirtschaft und Gesellschaft gleichermassen. F?r die Umsetzung der Energiewende braucht es die Zusammenarbeit verschiedenster Akteure und deren Austausch ?ber Energiethemen. Dabei stellt sich die Frage, wie Sprache in diesen Diskursen verwendet wird und welchen Einfluss Sprache und Kommunikation auf Meinungsbildung, Akzeptanz und Verhalten haben.
Die Beitr?ge dieses Bandes beleuchten den Energiediskurs in der ?ffentlichen Kommunikation und gehen neben methodischen Fragestellungen konkreten Problemstellungen aus der Kommunikationspraxis nach: Wie k?nnen Energieunternehmen verst?ndlich mit ihren Kundinnen und Kunden kommunizieren? Inwieweit kann die ?ffentlichkeit in die Beh?rdenkommunikation eingebunden werden? Wie beeinflussen Sprache und sprachliche Mittel die Energiedebatte? Welcher sprachlichen Einheiten bedient sich die Debatte? Allen Beitr?gen gemeinsam ist der Fokus auf das Zusammenspiel von Sprache, Kommunikation und Interaktion sowie das Aufzeigen der Bedeutung angewandter Linguistik f?r gesellschaftliche Ver?nderungsprozesse.
Название: Spectator-type periodicals in international perspective ISBN: 3631761147 ISBN-13(EAN): 9783631761144 Издательство: Peter Lang Рейтинг: Цена: 102740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
As soon as the Spectator model spread from England to continental Europe and began to be incorporated in French, Dutch and German translations and adaptions, the respective journalistic networks and negotiations regularly exceeded local, regional, and even national boundaries and took on international dimensions. The contributions of the present volume outline the historical development and the intricate literary, artistic, journalistic and scientific communication and distribution networks of the moral weeklies and periodical essays inspired by the Spectator prototype in Europe and North America. Thus, these periodicals become visible as parts and products of ramified learned and creative negotiations on genres, writing techniques and topics.
Автор: Kiaer Jieun, Kim Loli Название: Understanding Korean Film: A Cross-Cultural Perspective ISBN: 0367546205 ISBN-13(EAN): 9780367546205 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Understanding Korean Film: A Cross-Cultural Perspective explains the potential meaning of a selection of common Korean verbal and non-verbal expressions in a range of contexts in South Korean film that are often untranslatable for English-speaking Western viewers.
Автор: Lemish Название: Children and Media - A Global Perspective ISBN: 1118787064 ISBN-13(EAN): 9781118787069 Издательство: Wiley Рейтинг: Цена: 87590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Taking a global and interdisciplinary approach, Children and Media explores the role of modern media, including the internet, television, mobile media and video games, in the development of children, adolescents, and childhood.
Автор: Lars Willnat, David H. Weaver, G. Cleveland Wilhoit Название: The American Journalist in the Digital Age: A Half-Century Perspective ISBN: 1433128276 ISBN-13(EAN): 9781433128271 Издательство: Peter Lang Рейтинг: Цена: 62430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
More than a decade has passed since the last comprehensive survey of U.S. journalists was carried out in 2002 by scholars at Indiana University—and the news and the journalists who produce it have undergone dramatic changes and challenges. The American Journalist in the Digital Age is based on interviews with a national probability sample of nearly 1,100 U.S. journalists in the fall of 2013 to document the tremendous changes that have occurred in U.S. journalism in the past decade, many of them due to the rise of new communication technologies and social media. This survey of journalists updates the findings from previous studies and asks new questions about the impact of new technologies and social media in the newsroom, and it includes more nontraditional online journalists than the previous studies.
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