Arunangshu Giri, Pradip Paul Applied Marketing Analytics Using SPSS: Modeler, Statistics and AMOS Graphics 9789390544172

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Автор: Arunangshu Giri, Pradip Paul
Название: Applied Marketing Analytics Using SPSS: Modeler, Statistics and AMOS Graphics
ISBN: 9789390544172
Издательство: Mare Nostrum (Eurospan)
Классификация:

Управление продажами и маркетингом

Торговля и маркетинг

Исследование рынка

ISBN-10: 9390544173
Обложка/Формат: Paperback
Страницы: 268
Вес: 0.00 кг.
Дата издания: 30.06.2022
Серия: Economics/Business/Finance
Язык: English
Размер: 177 x 236 x 24
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Market research,Sales & marketing,Sales & marketing management
Подзаголовок: Modeler, statistics and amos graphics
Рейтинг:
Поставляется из: Англии
Описание: Marketing analytics is important to todays business organizations as it lets them measure performance of their marketing resources and channels and in turn plays a vital role in making business strategies and decisions.

The present book, following application-based approach, helps readers to understand the usage of analytics in different marketing contexts such as identifying customer preferences, customer-segmentation, pricing, forecasting, advertising, competitive analysis, perceptual mapping, etc. using SPSS software (Modeler, Statistics and AMOS Graphics).

Practical applications in each chapter, with supported screenshots, guide readers to apply different analytical techniques in marketing as they learn. This book is an indispensable companion for the postgraduate students of management with specialization in marketing. Also, the book will prove valuable for the Management Development Programs, Data Analysts, and Researchers in the field. It enables them to identify marketing problems, carry out research efficiently, process the data in a simple way using SPSS, and create reports in a systematic manner.

Applied Marketing Analytics Using SPSS: Modeler, Statistics and AMOS Graphics, Arunangshu Giri, Pradip Paul