Political Advertising in the United States, Fowler Erika Franklin, Franz Michael, Ridout Travis N.
Старое издание
Автор: Fowler, Erika Franklin Название: Political Advertising in the United States ISBN: 0367098091 ISBN-13(EAN): 9780367098094 Издательство: Taylor&Francis Цена: 122490 T Наличие на складе: Нет в наличии. Описание: This book is a comprehensive survey of the political advertising landscape and its influence on voters. The authors draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, and how the Internet and social media has changed the distribution of ads.
Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
The Comic Offense from Vaudeville to Contemporary Comedy examines how contemporary writer/performers are influenced by the comedic vaudevillians of the early 20th century. By tracing the history and legacy of the vaudeville era and performance acts, like the Marx Brothers and The Three Keatons, and moving through the silent and early sound films of the early 1930s, the author looks at how comic writer/performers continue to sell a brand of themselves as a form of social commentary in order to confront and dispel stereotypes of race, class, and gender.
The first study to explore contemporary popular comic culture and its influence on American society from this unique perspective, Rick DesRochers analyzes stand-up and improvisational comedy writing/performing in the work of Larry David, Tina Fey, Stephen Colbert, and Dave Chappelle. He grounds these choices by examining their evolution as they developed signature characters and sketches for their respective shows Curb Your Enthusiasm, 30 Rock, The Colbert Report, and Chappelle's Show.
Автор: Donald E. Abelson (Editor) Название: Think tanks, foreign policy and geo-politics ISBN: 1138361275 ISBN-13(EAN): 9781138361270 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explains the impact of think tanks on the framing of domestic and international conversations on matters of foreign policy and geopolitics. An international group of prominent experts examine these issues in specific countries and also across national and regional borders to better understand how governments and actors in civil society are influenced by the activities of think tanks.
Автор: Loberg, Molly (california Polytechnic State Univer Название: Struggle for the streets of berlin ISBN: 1108405541 ISBN-13(EAN): 9781108405546 Издательство: Cambridge Academ Рейтинг: Цена: 33790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Molly Loberg reconstructs the vibrant, volatile, and lost topography of interwar Berlin. She charts the contests for Berlin`s streets during the Weimar Republic and Third Reich and their transformation into a means of communication, lens of perception, and stage of action for both commercial and political life.
Fateful Triangle is Noam Chomsky's seminal work on Mideast politics. In the updated edition of this classic book, with a new introduction by Chomsky, readers seeking to understand the Middle East and U.S. foreign policy today will find an invaluable tool.
Название: Advertising and the World Wide Web ISBN: 1138003212 ISBN-13(EAN): 9781138003217 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Нет в наличии. Описание: Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.
Автор: Derek W Vaillant Название: Across the Waves: How the United States and France Shaped the International Age of Radio ISBN: 0252041410 ISBN-13(EAN): 9780252041419 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 91960.00 T Наличие на складе: Невозможна поставка. Описание: In 1931, the United States and France embarked on a broadcasting partnership built around radio. Over time, the transatlantic sonic alliance came to personify and to shape American-French relations in an era of increased global media production and distribution.
Drawing on a broad range of American and French archives, Derek Vaillant joins textual and aural materials with original data analytics and maps to illuminate U.S.-French broadcasting's political and cultural development. Vaillant focuses on the period from 1931 until France dismantled its state media system in 1974. His analysis examines mobile actors, circulating programs, and shifting institutions that shaped international radio's use in times of war and peace. He explores the extraordinary achievements, the miscommunications and failures, and the limits of cooperation between America and France as they shaped a new media environment. Throughout, Vaillant explains how radio's power as an instantaneous mass communications tool produced, legitimized, and circulated various notions of states, cultures, ideologies, and peoples as superior or inferior.
A first comparative history of its subject, Across the Waves provocatively examines how different strategic agendas, aesthetic aims and technical systems shaped U.S.-French broadcasting and the cultural politics linking the United States and France.
Автор: James Schwoch Название: Wired into Nature: The Telegraph and the North American Frontier ISBN: 0252083407 ISBN-13(EAN): 9780252083402 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 20860.00 T Наличие на складе: Невозможна поставка. Описание: The completion of the Transcontinental Telegraph in 1861 completed telegraphy's mile-by-mile trek across the West. In addition to linking the coasts, the telegraph represented an extraordinary American effort in many fields of endeavor to know, act upon, and control a continent.
Merging new research with bold interpretation, James Schwoch details the unexplored dimensions of the frontier telegraph and its impact. The westward spread of telegraphy entailed encounters with environments that challenged Americans to acquire knowledge of natural history, climate, and a host of other fields. Telegraph codes and ciphers, meanwhile, became important political, military, and economic secrets. Schwoch shows how the government's use of commercial networks drove a relationship between the two sectors that served increasingly expansionist aims. He also reveals the telegraph's role in securing high ground and encouraging surveillance. Both became vital aspects of the American effort to contain, and conquer, the West's indigenous peoples—and part of a historical arc of concerns about privacy, data gathering, and surveillance that remains pertinent today.
Entertaining and enlightening, Wired into Nature explores an unknown history of the West.
Автор: Inger L Stole Название: Advertising at War: Business, Consumers, and Government in the 1940s ISBN: 025203712X ISBN-13(EAN): 9780252037122 Издательство: Wiley EDC Рейтинг: Цена: 104110.00 T Наличие на складе: Невозможна поставка. Описание: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies.
Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.
Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image? Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.
Автор: Franklin Fowler, Erika Franz, Michael M. Ridout, Travis N. Название: Political advertising in the united states ISBN: 0367761475 ISBN-13(EAN): 9780367761479 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the volume, distribution, content, and effects of political advertising--in print, on television and online- in federal elections.
Название: The Presidential Image: A History from Theodore Roosevelt to Donald Trump ISBN: 1788313593 ISBN-13(EAN): 9781788313599 Издательство: Bloomsbury Academic Рейтинг: Цена: 84480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.
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