Over the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost-effective, more targeted, and smarter than your competition. Whether you are selling your hand-crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales, promote your brand, and make sure your company is profitable.
Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, and marketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.
Автор: Fitzpatrick K & Bronstein Название: Ethics in Public Relations ISBN: 1412917980 ISBN-13(EAN): 9781412917988 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.
Автор: McLisky Название: English for Public Relations: for academic Purposes TB ISBN: 185964533X ISBN-13(EAN): 9781859645338 Издательство: Garnet Education Рейтинг: Цена: 18630.00 T Наличие на складе: Нет в наличии. Описание: A faculty-specific series for students in higher education.
Автор: Parsons Patricia Название: Ethics in Public Relations ISBN: 0749477261 ISBN-13(EAN): 9780749477264 Издательство: Неизвестно Рейтинг: Цена: 62520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.
Автор: Richard Houghton, Crispin Manners Название: Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It ISBN: 1787568865 ISBN-13(EAN): 9781787568860 Издательство: Emerald Рейтинг: Цена: 21670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
Автор: Brian C Sowa Название: Poised to Respond: A Practical Introduction to Public Relations ISBN: 1516506545 ISBN-13(EAN): 9781516506545 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 99440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns.The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches.After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action.With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline.
Автор: Joe Favorito Название: Sports Publicity: A Practical Approach ISBN: 0415635004 ISBN-13(EAN): 9780415635004 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Невозможна поставка. Описание: Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.
Автор: Pompper Название: Corporate Social Responsibility, Sustainability and Public Relations ISBN: 0415855918 ISBN-13(EAN): 9780415855914 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.
Автор: Pompper Название: Corporate Social Responsibility, Sustainability and Public Relations ISBN: 113874350X ISBN-13(EAN): 9781138743502 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?
Автор: Fawkes Название: Public Relations Ethics and Professionalism ISBN: 1138062529 ISBN-13(EAN): 9781138062528 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.
This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.
This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.
Автор: Friedman, John Название: Pr 2.0 ISBN: 1910174416 ISBN-13(EAN): 9781910174418 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2.0 will help you: 1. understand how the increasing emphasis on transparency driven by corporate responsibility has changed the ways that effective organizations communicate with their stakeholders; 2. develop a communications plan for your organization that reaches, and engages, the right stakeholders, using the most appropriate tools and channels; 3. demonstrate the value and “sell” the use of digital media to skeptical internal stakeholders, including in the c-suite, as part of your mission-advancing communications plan. You can make the most of the irrevocable changes in the way people create, share, receive, judge and interact with information. This book offers real-world examples and practical tools to help your organization to live its values and effectively engage with those most essential to your success.
Название: Corporate social responsibility, sustainability, and ethical public relations ISBN: 1787145867 ISBN-13(EAN): 9781787145863 Издательство: Emerald Рейтинг: Цена: 102980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
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