Poised to Respond: A Practical Introduction to Public Relations, Brian C Sowa

Автор: Luke Strongman
Название: Symbol & Reason: An Introduction to Public Relations
ISBN: 1536124877 ISBN-13(EAN): 9781536124873
Издательство: Nova Science
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Цена: 122490.00 T
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Описание: This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical trends and developments within the public relations and reputation management fields. Public relations is essential to any business or organisational entity; it is a part of what they do in performing their function and it is a part of what helps them to perform their function. Pubic relation is what links organisations values and products to their stakeholders as well as to the market and social drivers that sustain them. Public relations practitioners are change-merchants. That is, they like to shift public opinion and bring about new attitudes and behaviours. Including chapters that discuss issues such as crisis management, negotiation, networking, and branding, this book delves beneath the surface activity to reveal the theory behind the practice. This will be an accessible, interesting book that will appeal to broaden general readership, including a wide variety of everyday business viewpoints.

Автор: Joe Favorito
Название: Sports Publicity: A Practical Approach
ISBN: 0415635004 ISBN-13(EAN): 9780415635004
Издательство: Taylor&Francis
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Цена: 117390.00 T
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Описание: Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.

Автор: London Deborah
Название: A Practical Introduction to Communication for Community College and Beyond
ISBN: 1516511999 ISBN-13(EAN): 9781516511990
Издательство: Mare Nostrum (Eurospan)
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Цена: 61910.00 T
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Описание: A Practical Introduction to Communication for Community College and Beyond provides community college students with a highly relatable and applied exploration of communication. Students gain a solid understanding of the process of communication and how to apply it to everyday life situations.This book is broken into three sections. Section 1 discusses the process of communication, including tools that influence behavior, how to become a better listener, and different types of non-verbal practices. Section 2 dives into relationships and intercultural communication. This section addresses Uncertainty Reduction Theory and the Moken People, who have, historically, had limited contact with the outside world, but now, with increasing accessibility to communication, must navigate the line between traditional and contemporary modes of communication. Section 3 delves into how professional and public communication go hand-in-hand, including tips for networking, understanding and working in groups, and preparing presentations. The text includes skills assessments, personal accounts, and best practices to help students understand and apply various communication strategies.A Practical Introduction to Communication for Community College and Beyond is ideal for undergraduate courses in human communication, public relations, and introduction to communication studies.

Автор: Richard Houghton, Crispin Manners
Название: Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It
ISBN: 1787568865 ISBN-13(EAN): 9781787568860
Издательство: Emerald
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Цена: 21670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.

Автор: Ratree Wayland
Название: Phonetics: A Practical Introduction
ISBN: 1108418341 ISBN-13(EAN): 9781108418348
Издательство: Cambridge Academ
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Цена: 64410.00 T
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Описание: Prioritizing defining concepts in simple language, with examples and illustrations to open up phonetics to students of all backgrounds, this book provides comprehensive information on phonetics, the science of how speech is produced, acoustically-formed, analyzed by the peripheral auditory system, perceived and interpreted by the human brain.