A Business History of the Bicycle Industry: Shaping Marketing Practices, Mari Carlo
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Burnett, John J. Название: Nonprofit marketing best practices ISBN: 047179189X ISBN-13(EAN): 9780471791898 Издательство: Wiley Рейтинг: Цена: 35890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Introducing services marketing as the foundation for nonprofit marketing planning, this book addresses vital issues including: how to market intangibles; defining services and service products; the unique characteristics of service products; the marketing related needs and wants of nonprofits; and best practices marketing strategies and tactics.
Автор: Lackie Robert J., Wood M. Sandra Название: Creative Library Marketing and Publicity: Best Practices ISBN: 1442254211 ISBN-13(EAN): 9781442254213 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 67590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
Автор: Lackie Robert J., Wood M. Sandra Название: Creative Library Marketing and Publicity: Best Practices ISBN: 1442254203 ISBN-13(EAN): 9781442254206 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 133760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
Автор: Higginbottom Patricia, Gordon Valerie Название: Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook ISBN: 1442262702 ISBN-13(EAN): 9781442262706 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 57730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Here s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: .The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. .The importance of using brands and brand identity to help you establish your library s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. .Marketing tools: oDigital publications, oSocial media, oVisual and print marketing materials, oPersonal interactions oEvents you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn t, and we share best concise case studies from all types of academic and special libraries."
Автор: Camp?n-Cerro Название: Best Practices in Hospitality and Tourism Marketing and Management ISBN: 3319916912 ISBN-13(EAN): 9783319916910 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume analyses the positive effects that tourism generates on resident`s quality of life, and how this influences tourists` quality of life as they enjoy an enriching experience in the destination they visit.
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Автор: Dana Connell Название: A Buyer`s Life: A Concise Guide to Retail Planning and Forecasting ISBN: 1563677717 ISBN-13(EAN): 9781563677717 Издательство: Bloomsbury Academic Рейтинг: Цена: 79190.00 T Наличие на складе: Невозможна поставка. Описание: This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level.
Автор: Gwyneth Moore Название: Basics Fashion Management 02: Fashion Promotion ISBN: 2940411875 ISBN-13(EAN): 9782940411870 Издательство: Bloomsbury Academic Рейтинг: Цена: 25330.00 T Наличие на складе: Невозможна поставка. Описание: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
Автор: Mari Carlo Название: A Business History of the Bicycle Industry: Shaping Marketing Practices ISBN: 3030505626 ISBN-13(EAN): 9783030505622 Издательство: Springer Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.
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