A Leader`s Guide to Storytelling: Restoring Authentic Communication in a World of Change, Dailey Mark
Автор: Fournier Camille Название: The Manager`s Path: A Guide for Tech Leaders Navigating Growth and Change ISBN: 1491973897 ISBN-13(EAN): 9781491973899 Издательство: Wiley Рейтинг: Цена: 33780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal-especially when there are few tools, texts, and frameworks to help you. In this practical guide, Camille Fournier takes you through each stage in the journey from engineer to technical manager.
Автор: Philip Seargeant Название: The Art of Political Storytelling: Why Stories Win Votes in Post-truth Politics ISBN: 1350107387 ISBN-13(EAN): 9781350107380 Издательство: Bloomsbury Academic Рейтинг: Цена: 31680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative.
From Trump's America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today's successful political movements? Can it translate into a blueprint for victory at the ballot box? The Art of Political Storytelling looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today's combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process. In doing so, the book offers an original and compelling way of understanding the chaotic world of today's politics.
Have you been desiring to improve your public speaking and storytelling abilities to boost your business or personal brand and have tried all manner of things to be more composed, charismatic and come up with captivating stories to keep your audiences concerned but the results seem dismal?
And are you looking for a guide that will help you unlock the world of effective public speaking and storytelling so that you come off as authentic and give your presentations greater impact while moving crowds like some of your favorite public speakers?
If you've answered YES, keep reading
You Are About To Discover Exactly How To Master The Craft Of Public Speaking And Blend It With Effective Storytelling To Propel Your Business And Personal Brand To The Next Level
In business, stories have a powerful meaning and function besides offering entertainment value. They connect people with other people, brands and businesses; provide context, meaning and evoke a sense of purpose.
Notably, stories are as important as the ability to tell them. Good stories go hand in hand with good public speaking skills- but unfortunately, you might be good in one and not the other, or none altogether.
More precisely, you'll learn:
- What brand storytelling refers to
- The benefits of storytelling in business
- Great examples of storytelling done right
- How to tell a compelling story in simple steps
- Why it's important to explore storytelling in business
- What makes a powerful story so?
- What you need to know about storytelling in finance
- How you can find a suitable story
- Why statistics don't sell and stories do
- How to speak in public confidently
- Why public speaking makes us nervous
- The symptoms of glassophobia
- How to create a good speech
- How to speak in public like a pro
- How to overcome fear for effective public speaking
- Why public speaking matters nowadays
- How to become an efficient public speaker by optimizing your pitch, tempo and inflection
- The most important things you need to consider to be a good public speaker
- How to analyze your audience
...And much more
Humans are naturally receptive to stories and communication that helps them empathize, relate, understand and remember. They also respond pretty well to confidence and credible content.
You can imagine what you can achieve by being a good storyteller and public speaker... How much you can gain from convinced, engaged and loyal listeners.
I know that would mean a lot for your business and personal brand.
And that's just what this 2 in 1 book will help you to achieve, even if you consider yourself awkward, not creative, inexperienced and more
Автор: Anda Dimitriu, Lorena Clara Mihe, Raluca Andreescu Название: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines ISBN: 1799866068 ISBN-13(EAN): 9781799866060 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 193110.00 T Наличие на складе: Нет в наличии. Описание: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories.
The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.
Автор: Anda Dimitriu, Lorena Clara Mihe, Raluca Andreescu Название: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines ISBN: 179986605X ISBN-13(EAN): 9781799866053 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 260570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines.
Автор: Monica Barrientos-Bueno, Victor Hernandez-Santaolalla Название: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies ISBN: 1799831191 ISBN-13(EAN): 9781799831198 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 237470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood.
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Автор: Boje David M. Название: Storytelling Organizational Practices: Managing in the Quantum Age ISBN: 0415815460 ISBN-13(EAN): 9780415815468 Издательство: Taylor&Francis Рейтинг: Цена: 142910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Once upon a time the practice of storytelling was about collecting interesting stories about the past, and converting them into soundbite pitches. Now it is more about foretelling the ways the future is approaching the present, prompting a re-storying of the past. Storytelling has progressed and is about a diversity of voices, not just one teller of one past; it is how a group or organization of people negotiates the telling of history and the telling of what future is arriving in the present. With the changes in storytelling practices and theory there is a growing need to look at new and different methodologies. Within this exciting new book, David M. Boje develops new ways to ask questions in interviews and make observations of practice that are about storytelling the future. This, after all, is where management practice concentrates its storytelling, while much of the theory and method work is all about how the past might recur in the future. Storytelling Organizational Practices takes the reader on a journey: from looking at narratives of past experience through looking at living stories of emergence in the present to looking at how the future is arriving in ways that prompts a re-storying of the past.
Автор: Leinaweaver, Jeff Название: Storytelling for sustainability ISBN: 1910174505 ISBN-13(EAN): 9781910174500 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.
In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.
You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.
Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what's my storyline?
Автор: Flashman Gay Название: Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling ISBN: 1789661013 ISBN-13(EAN): 9781789661019 Издательство: Неизвестно Рейтинг: Цена: 104220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
Автор: Jody Koenig Kellas Название: Family Storytelling: Negotiating Identities, Teaching Lessons, and Making Meaning ISBN: 0415507723 ISBN-13(EAN): 9780415507721 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: Family Storytelling focuses on the ways in which stories are told in and about family in order to provide insight into the processes, functions, and consequences of family storytelling. It was originally published as a special issue of the Journal of Family Communication.
Автор: Boje David M Название: Storytelling Organizational Practices ISBN: 0415815479 ISBN-13(EAN): 9780415815475 Издательство: Taylor&Francis Рейтинг: Цена: 65320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Once upon a time the practice of storytelling was about collecting interesting stories about the past, and converting them into soundbite pitches. Now it is more about foretelling the ways the future is approaching the present, prompting a re-storying of the past. Storytelling has progressed and is about a diversity of voices, not just one teller of one past; it is how a group or organization of people negotiates the telling of history and the telling of what future is arriving in the present. With the changes in storytelling practices and theory there is a growing need to look at new and different methodologies. Within this exciting new book, David M. Boje develops new ways to ask questions in interviews and make observations of practice that are about storytelling the future. This, after all, is where management practice concentrates its storytelling, while much of the theory and method work is all about how the past might recur in the future. Storytelling Organizational Practices takes the reader on a journey: from looking at narratives of past experience through looking at living stories of emergence in the present to looking at how the future is arriving in ways that prompts a re-storying of the past.
Автор: Boje David M. Название: Storytelling and the Future of Organizations: An Antenarrative Handbook ISBN: 1138959693 ISBN-13(EAN): 9781138959699 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Pioneering thinker in organizational communication David Boje here compiles a collection of new essays on the theme of `antenarrative,` or non-linear narrative, as applied to organizations and business, bringing together different approaches and philosophical interpretations of the concept.
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