Integrated Marketing Communication: A Balanced Approach, Winchester Maxwell
Автор: Persuit Jeanne M. Название: Social Media and Integrated Marketing Communication: A Rhetorical Approach ISBN: 1498516165 ISBN-13(EAN): 9781498516167 Издательство: Bloomsbury Рейтинг: Цена: 41580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Автор: Juska Название: Integrated Marketing Communication ISBN: 1138695440 ISBN-13(EAN): 9781138695443 Издательство: Taylor&Francis Рейтинг: Цена: 33440.00 T Наличие на складе: Нет в наличии. Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Автор: Juska Jerome M. Название: Integrated Marketing Communication: Advertising and Promotion in a Digital World ISBN: 036743623X ISBN-13(EAN): 9780367436230 Издательство: Taylor&Francis Рейтинг: Цена: 67360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
Автор: Juska Jerome M. Название: Integrated Marketing Communication: Advertising and Promotion in a Digital World ISBN: 0367443368 ISBN-13(EAN): 9780367443368 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Поставка под заказ. Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Persuit Jeanne M. Название: Social Media and Integrated Marketing Communication: A Rhetorical Approach ISBN: 0739171135 ISBN-13(EAN): 9780739171134 Издательство: Неизвестно Рейтинг: Цена: 173190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
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Название: Integrated marketing communication ISBN: 149854004X ISBN-13(EAN): 9781498540049 Издательство: Bloomsbury Рейтинг: Цена: 41580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Автор: Brubaker Jennifer Название: Celebrity and the American Political Process: Integrated Marketing Communication ISBN: 1498579728 ISBN-13(EAN): 9781498579728 Издательство: Bloomsbury Рейтинг: Цена: 80190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
Автор: Richard Hofmaier Название: Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach ISBN: 3110410257 ISBN-13(EAN): 9783110410259 Издательство: Walter de Gruyter Цена: 49530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.
Автор: Atkins Jill, Atkins Barry Название: The Business of Bees: An Integrated Approach to Bee Decline and Corporate Responsibility ISBN: 1783534354 ISBN-13(EAN): 9781783534357 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Business of Bees provides the first integrated account of diminishing bee populations from an interdisciplinary perspective. It explores the role of corporate responsibility and governance as they relate to this issue and examines what the impact will be on consumers, companies, stock markets and global society if bee populations continue to decline.
Автор: Kingsnorth Simon Название: Digital Marketing Strategy: An Integrated Approach to Online Marketing ISBN: 0749498080 ISBN-13(EAN): 9780749498085 Издательство: Неизвестно Рейтинг: Цена: 175870.00 T Наличие на складе: Невозможна поставка. Описание: Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.
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