Marketing accountability for marketing and non-marketing outcomes,
Автор: Smith N. Craig Название: Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability ISBN: 1138820679 ISBN-13(EAN): 9781138820678 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Поставка под заказ. Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Leboff Grant Название: Stickier Marketing ISBN: 0749471085 ISBN-13(EAN): 9780749471088 Издательство: Kogan Page Рейтинг: Цена: 26390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming `sticky`.
Автор: Sheridan Marcus Название: They Ask You Answer: A Revolutionary Content Marketing Strategy ISBN: 1119312973 ISBN-13(EAN): 9781119312970 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Поставка под заказ. Описание: A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy.
Автор: Owen John R Название: Extractive Relations ISBN: 1783534796 ISBN-13(EAN): 9781783534791 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Extractive Relations explores the nature of industrial power and its role in shaping what we understand to be the global mining sector. For readers seeking to understand how mining companies interpret and interact with the communities and interests around their operations, this book provides invaluable insight and analysis.
Автор: Anderson Kym, Pinilla Vicente Название: Wine Globalization ISBN: 1316642755 ISBN-13(EAN): 9781316642757 Издательство: Cambridge Academ Рейтинг: Цена: 51750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Leading economists and economic historians examine the development of national wine industries before and during waves of globalization. This series of chapters on all key wine-producing and consuming countries or regions contains a common core that seeks to explain long-term trends and cycles in wine production, consumption, and trade.
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Автор: Wolf Sheldon Название: A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection ISBN: 1538103257 ISBN-13(EAN): 9781538103258 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 90110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book covers traditional fundraising strategies, but approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, it is a must-have for every museum development professional, volunteer, and student.
Автор: Herrington J. Bryce Название: Financial and Strategic Management for Nonprofit Organizations, Fourth Edition ISBN: 1501514709 ISBN-13(EAN): 9781501514708 Издательство: Walter de Gruyter Цена: 166120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The highly acclaimed Financial and Strategic Management for Nonprofit Organizations provides an encyclopedic account of all the key financial, legal, and managerial issues facing nonprofit executives. This is today's definitive single-source text and reference for managing any nonprofit organization. Designed for both professional and graduate student readers, this work thoroughly addresses all key aspects of building managerial skill and promoting imagination and innovation in organizations across the nonprofit spectrum. Herrington J. Bryce presents every technique and concept in the context of today's public policies, leading practices, laws, norms, and expectations. Herrington J. Bryce was a senior economist at the Urban Institute, a Brookings Economic Policy Fellow, a Fellow at the Institute of Politics at Harvard and a visiting professor in regional economics and planning at the Massachusetts Institute of Technology. He taught micro economic theory and public finance at Clark University in Worcester, Massachusetts, and was director of the program in legal and budget studies at the University College at the University of Maryland. He currently teaches courses at the College of William & Mary in nonprofits but mostly in corporate financial strategy and cost management—heavily reflected in this text. He has published extensively and has served on many state, local and federal government advisory committees. He has a PhD in economics from the Maxwell School at Syracuse University, and a CLU and ChFC from the American College.
Автор: Lehmann, Donald R. Winer, Russell S. Название: Analysis for marketing planning ISBN: 0071263632 ISBN-13(EAN): 9780071263634 Издательство: McGraw-Hill Рейтинг: Цена: 57190.00 T Наличие на складе: Поставка под заказ. Описание: Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product`s environment, customers and competitors.
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