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The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction, Fornell Claes, Morgeson III Forrest V., Hult G. Tomas M.


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Цена: 32600.00T
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Автор: Fornell Claes, Morgeson III Forrest V., Hult G. Tomas M.
Название:  The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction
ISBN: 9783030135645
Издательство: Springer
Классификация:

ISBN-10: 3030135640
Обложка/Формат: Paperback
Страницы: 211
Вес: 0.33 кг.
Дата издания: 11.04.2021
Язык: English
Издание: 1st ed. 2020
Иллюстрации: 20 illustrations, black and white; xiii, 211 p. 20 illus.
Размер: 23.39 x 15.60 x 1.22 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Customer-centric approaches to improving satisfaction
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание:

  1. Defining Customer Satisfaction: A Strategic Company Asset?
  2. Customer Expectations: What Do Your Customers Demand?
  3. Perceived Quality: Does Performance Matter?
  4. Perceived Value: Is It Really All About Price?
  5. ACSI: Is Satisfaction Guaranteed?
  6. Customer Complaints: Learning to Love Your Angry Customers
  7. Customer Loyalty: Hey, Stick around for a While!
  8. Satisfied Customers: An Asset Driving Financial Performance
  9. Your Future: Opportunities for Customer Centricity and Satisfaction



The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction

Автор: Fornell Claes, Morgeson III Forrest V., Hult G. Tomas M.
Название: The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction
ISBN: 3030135616 ISBN-13(EAN): 9783030135614
Издательство: Springer
Рейтинг:
Цена: 32600.00 T
Наличие на складе: Поставка под заказ.

Customer-Centric Knowledge Management: Concepts and Applications

Автор: Al-Shammari Minwir
Название: Customer-Centric Knowledge Management: Concepts and Applications
ISBN: 1613500890 ISBN-13(EAN): 9781613500897
Издательство: Mare Nostrum (Eurospan)
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Цена: 146300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organisational knowledge management, customer relationship management, and information and communication technologies (ICTs).

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Автор: Richardson Neil, Kelley Neil, James Jon
Название: Customer-Centric Marketing: Supporting Sustainability in the Digital Age
ISBN: 0749479019 ISBN-13(EAN): 9780749479015
Издательство: Неизвестно
Рейтинг:
Цена: 174570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.

What`s Your AI Strategy?: The Forbes Ignite Guide to Customer-Centric Artificial Intelligence

Автор: Thompson Will, Cacal Nicole
Название: What`s Your AI Strategy?: The Forbes Ignite Guide to Customer-Centric Artificial Intelligence
ISBN: 1119703182 ISBN-13(EAN): 9781119703181
Издательство: Wiley
Рейтинг:
Цена: 23220.00 T
Наличие на складе: Поставка под заказ.
Описание:

Develop an AI strategy that works for your clients and customers with this essential resource

What's Your AI Strategy? The Forbes Ignite Guide to Customer-Centric Artificial Intelligence cuts to the quick of crafting an AI strategy that adds value for your users and customers--and your bottom line. Written by renowned strategists and consultants Will Thompson, VP and Managing Director of Forbes Insights and publisher of Forbes AI, and Nicole Cacal, CEO of Forbes Ignite, this book provides straightforward frameworks that guide readers in the development and implementation of customer-centric artificial intelligence that yields end-to-end value.

What's Your AI Strategy? presents thinking and design tools that help decision-makers, data teams, and consultants:

  • Plan and complete artificial intelligence projects that make sense for their business and customers
  • Understand the math and technology you'll need to know to effectively implement AI in their business
  • Create a business and data plan that considers people, process, technology, capital, and strategy

This book couples the proprietary AI Customer Experience Canvas that Thompson and Cacal have developed with original research from Forbes Insights and interviews with famous experts in the field of artificial intelligence. It is an invaluable resource for anyone in business or government who wishes to contribute to digital transformation within their organization in a way that benefits their constituents or clients.

What's Your AI Strategy? The Forbes Ignite Guide to Customer-Centric Artificial Intelligence cuts to the quick of crafting an AI strategy that adds value for your users and customers--and your bottom line. Written by renowned strategists and consultants Will Thompson, VP and Managing Director of Forbes Insights and publisher of Forbes AI, and Nicole Cacal, CEO of Forbes Ignite, this book provides straightforward frameworks that guide readers in the development and implementation of customer-centric artificial intelligence that yields end-to-end value.

What's Your AI Strategy? presents thinking and design tools that help decision-makers, data teams, and consultants:

- Plan and complete artificial intelligence projects that make sense for their business and customers

- Understand the math and technology you'll need to know to effectively implement AI in their business

- Create a business and data plan that considers people, process, technology, capital, and strategy


Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Автор: Hans-Ruediger Kaufmann
Название: Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
ISBN: 1466625244 ISBN-13(EAN): 9781466625242
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth

Автор: Patterson Laura
Название: Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth
ISBN: 0971008620 ISBN-13(EAN): 9780971008625
Издательство: Неизвестно
Рейтинг:
Цена: 20680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.

Creating a Customer Experience-Centric Startup: A Step-by-Step Framework

Автор: Suwelack Thomas, Stegemann Manuel, Ang Feng Xia
Название: Creating a Customer Experience-Centric Startup: A Step-by-Step Framework
ISBN: 3030924572 ISBN-13(EAN): 9783030924577
Издательство: Springer
Рейтинг:
Цена: 35390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today`s dynamic and competitive times.

Customer-Centric Marketing

Автор: Richardson Neil
Название: Customer-Centric Marketing
ISBN: 074947209X ISBN-13(EAN): 9780749472092
Издательство: Неизвестно
Рейтинг:
Цена: 50790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.

Protect and Provide: Customer-Centric (and Compliant) Insurance Sales

Автор: Mannix Dean
Название: Protect and Provide: Customer-Centric (and Compliant) Insurance Sales
ISBN: 0648060608 ISBN-13(EAN): 9780648060604
Издательство: Неизвестно
Цена: 27540.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Competing in the Customer-Centered Economy: A Step-by-Step Guide Towards Customer-Centricity for Business Leaders

Автор: Worthington Samantha
Название: Competing in the Customer-Centered Economy: A Step-by-Step Guide Towards Customer-Centricity for Business Leaders
ISBN: 1648262368 ISBN-13(EAN): 9781648262364
Издательство: Неизвестно
Рейтинг:
Цена: 16510.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Competitive Advantage of Customer Centricity

Автор: Sathit Parniangtong
Название: Competitive Advantage of Customer Centricity
ISBN: 9811351384 ISBN-13(EAN): 9789811351389
Издательство: Springer
Рейтинг:
Цена: 74530.00 T
Наличие на складе: Поставка под заказ.
Описание: This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.

Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer

Автор: Cundari Aldo
Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer
ISBN: 1119092892 ISBN-13(EAN): 9781119092896
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.


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