Strategic Marketing W/Online Study Tools 12M, Reed
Автор: Robinson Anne Название: Fun for Starters 4Ed Student`s Book + Online Activ+Audio + Home Fun Booklet ISBN: 1316617467 ISBN-13(EAN): 9781316617465 Издательство: Cambridge University Press Рейтинг: Цена: 32300.00 T Наличие на складе: Есть Описание: Fourth edition of the full-colour Cambridge English: Young Learners (YLE) preparation activities for all three levels of the test (Starters, Movers, Flyers) updated to reflect the new revised specifications which will be out in January 2018.
Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 15830.00 T Наличие на складе: Есть Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Автор: Burgess Bev, Munn Dave Название: A Practitioner`s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts ISBN: 1398600881 ISBN-13(EAN): 9781398600881 Издательство: Неизвестно Цена: 156330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.
Автор: Li-Hua Richard Название: Marketing Competences and Strategic Flexibility in China ISBN: 0230013503 ISBN-13(EAN): 9780230013506 Издательство: Springer Рейтинг: Цена: 107130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Today`s China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
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Автор: French Jeff Название: Strategic Social Marketing ISBN: 1526446049 ISBN-13(EAN): 9781526446046 Издательство: Sage Publications Рейтинг: Цена: 61250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
Автор: Ana Claudia Campos, Sofia Almeida Название: Global Perspectives on Strategic Storytelling in Destination Marketing ISBN: 1668434369 ISBN-13(EAN): 9781668434369 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 246710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A key reference in the study of storytelling in tourism, this book covers a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels.
Автор: Fotiadis, Thomas (democritus University Of Thrace, Greece.) Название: Strategic marketing for high technology products ISBN: 1138559288 ISBN-13(EAN): 9781138559288 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and especially cutting edge ones - involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments.
It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Автор: Androniki Kavoura; Efstathios Kefallonitis; Aposto Название: Strategic Innovative Marketing and Tourism ISBN: 303012455X ISBN-13(EAN): 9783030124557 Издательство: Springer Рейтинг: Цена: 186330.00 T Наличие на складе: Поставка под заказ.
Автор: Robinson Anne Название: Fun for Movers 4Ed Student`s Book + Online Activ+Audio + Home Fun Booklet ISBN: 131661753X ISBN-13(EAN): 9781316617533 Издательство: Cambridge University Press Рейтинг: Цена: 32300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fourth edition of the full-colour Cambridge English: Young Learners (YLE) preparation activities for all three levels of the test (Starters, Movers, Flyers) updated to reflect the new revised specifications which will be out in January 2018.
Автор: Fox Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated ISBN: 1118231937 ISBN-13(EAN): 9781118231937 Издательство: Wiley Рейтинг: Цена: 16890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Автор: Chitty/Barker/Valos/Shimp Название: Integrated Marketing Comm W/Online Study Tools 12M ISBN: 0170191540 ISBN-13(EAN): 9780170191548 Издательство: Cengage Learning Рейтинг: Цена: 80250.00 T Наличие на складе: Нет в наличии. Описание: Offers comprehensive and focused coverage of the Asia Pacific marketing communications environment.
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