A Practitioner`s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts, Burgess Bev, Munn Dave

Автор: Burgess Bev
Название: Executive Engagement Strategies: How to Have Conversations and Develop Relationships That Build B2B Business
ISBN: 1789661943 ISBN-13(EAN): 9781789661941
Издательство: Неизвестно
Цена: 164150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.

Автор: Burgess Bev, Munn Dave
Название: A Practitioner`s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
ISBN: 1398600873 ISBN-13(EAN): 9781398600874
Издательство: Неизвестно
Рейтинг:
Цена: 49270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.

Автор: Burgess Bev, Munn Dave
Название: A Practitioner`s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
ISBN: 139869472X ISBN-13(EAN): 9781398694729
Издательство: Неизвестно
Рейтинг:
Цена: 156330.00 T
Наличие на складе: Нет в наличии.
Описание: Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world's leading companies have annual revenues the size of some countries' GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner's Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice, and outlines a clear, step-by-step process for readers who wish to set up an ABM programme to accelerate growth. Rich with fascinating case studies and personal stories, A Practitioner's Guide to Account-Based Marketing offers readers privileged access to lessons learned by pioneering companies in the field, including BT, Fujitsu, IBM, Juniper Networks, Microsoft, SAP, and many more. The text is fully endorsed by the Information Technology Services Marketing Association (ITSMA), who run the only formally recognized qualification in the sector: the Account-Based Marketing Certification Programme. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers strengthen relationships, build reputation, and increase revenues in their most important accounts.

Автор: Burgess Bev
Название: Executive Engagement Strategies: How to Have Conversations and Develop Relationships That Build B2B Business
ISBN: 1789661927 ISBN-13(EAN): 9781789661927
Издательство: Неизвестно
Рейтинг:
Цена: 59910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.