Название: Research Anthology on Social Media Advertising and Building Consumer Relationships ISBN: 1668462877 ISBN-13(EAN): 9781668462874 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2056830.00 T Наличие на складе: Нет в наличии. Описание: Presents best practices and strategies of utilizing social media successfully in various business fields to promote products, build relationships, and maintain relevancy. The book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world.
Автор: N. Raghavendra Rao Название: Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities ISBN: 1522557210 ISBN-13(EAN): 9781522557210 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 141370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Globalization has created an increase in the number of business opportunities presented to enterprises. A competitive market places demands on businesses to think differently and follow new approaches to managing their business goals and remaining acceptable to suppliers and service providers.Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities is a comprehensive resource that focuses on the importance of interdisciplinary concepts in open innovation projects. Using case illustrations, the book examines concepts such as virtual reality, knowledge harvesting, and business process reengineering in relation to open innovation initiatives. As a publication exploring the areas of management and information technology disciplines, this resource is useful for corporate executives, business managers, entrepreneurs, business professionals, and graduate-level students seeking current research on business innovation techniques and approaches.
Название: Research Anthology on Strategies for Using Social Media As a Service and Tool in Business ISBN: 1799890201 ISBN-13(EAN): 9781799890201 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1942250.00 T Наличие на складе: Нет в наличии. Описание: Provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. Chapters discuss how social tools work, what services businesses are utilizing, the benefits and challenges to how social media is changing modern business, and more.
Автор: Taskiran Nurdan Oncel, Yilmaz Recep Название: Handbook of Research on Effective Advertising Strategies in the Social Media Age ISBN: 146668125X ISBN-13(EAN): 9781466681255 Издательство: Mare Nostrum (Eurospan) Цена: 353760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--
Название: Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture ISBN: 1668463075 ISBN-13(EAN): 9781668463079 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1252950.00 T Наличие на складе: Нет в наличии. Описание: Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet.
The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals' identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.
If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading...
Did you know:
The brand worth the most in the entire world is Alphabet--better known as Google, and it s worth $286 billion.
It takes 5 to 7 impressions to produce a fragment of brand awareness.
It takes just 10 seconds for people to form an impression of your brand.
When people see the most popular brands, they form a mental shortcut associating their brands to the qualities the company's products and services are known for. For example, when buyers see the Apple logo printed on a smartphone, they're likely thinking "functional to use" and "reliable" which leads them to buy the product.
Unfortunately, to think that just creating a cool looking logo for their website would immediately translate to sales is not the case; it takes a strategical approach to build a brand that buyers would love and continue coming back to.
Aside from strategic planning, building a brand also means promoting it to where your target audience is.
Gary Vee always says "If you're not putting relevant content in relevant places, you don't exist."
Did you know that:
The average person spends 142 minutes of their day using social media.
In 2019, there were 3.8 billion social media users.
On average, people have 7.6 social media accounts.
It is no surprise, social media is the most lucrative and beneficial marketplace to target and create your audience. This is why social media is the key to exposure for big brands as well as small brands.
In this complete step-by-step guide, Branding and Marketing: Practical Step-by-Step Strategies on How to Build your Brand and Establish Brand Loyalty using Social Media Marketing to Gain More Customers and Boost your Business, you will discover:
The single most critical element in your branding that leaves a lasting impression for buyers
How to build the "golden gate bridge" of alignment between your business and your branding objectives so it leads to more sales
The difference between 'marketing' and 'branding' and which of these two methods is more efficient and valuable for your business
The 4 most important social media networks to use to promote your brand
The common mistake that almost all businesses make when posting content on social media
How to portray your vision through a brand image that people will love, share and stick to
...and much, much more
Added BONUS: - Includes a Bonus Chapter on the crucial time when rebranding is necessary to maintain business success
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