If you're searching for a bigger and faster business than you ever expected, then this step-by-step guide on how to use social media marketing is for you
Social media is more powerful and reliable consistently and has much higher ROI than mainstream advertising and media.
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The vast majority of businesses have insufficient marketing strategies for social media. Many businesses are playing catch-up with current trends in digital marketing, and when the business has perfected them, their tactics will be obsolete.
You need to be confident for the future to excel in ads on social media. Social media is quickly and regularly evolving.
This book discusses:
The future of Facebook, Twitter, Instagram and YouTube and how to leverage their power to build your business and attract customers
Technological developments that redefine the pace of social media
How to use new technology and resources to improve the brand and achieve a competitive edge.
and much more
Don't spend another day asking when the best time to join in the madness on social media is.
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Автор: Michal E. Ptaszynski, Fumito Masui Название: Automatic Cyberbullying Detection: Emerging Research and Opportunities ISBN: 1522552499 ISBN-13(EAN): 9781522552499 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Due to the prevalence of social network service and social media, the problem of cyberbullying has risen to the forefront as a major social issue over the last decade. Internet hate, harassment, cyberstalking, cyberbullying—these terms, which were almost unknown 10 years ago—are in the everyday lexicon of all internet users. Unfortunately, it is becoming increasingly difficult to undertake continuous surveillance of websites as new ones are appearing daily. Methods for automatic detection and mitigation for online bullying have become necessary in order to protect the online user experience.Automatic Cyberbullying Detection: Emerging Research and Opportunities provides innovative insights into online bullying and methods of early identification, mitigation, and prevention of harassing speech and activity. Explanations and reasoning for each of these applied methods are provided as well as their pros and cons when applied to the language of online bullying. Also included are some generalizations of cyberbullying as a phenomenon and how to approach the problem from a practical technology-backed point of view. The content within this publication represents the work of deep learning, language modeling, and web mining. It is designed for academicians, social media moderators, IT consultants, programmers, education administrators, researchers, and professionals and covers topics centered on identification methods and mitigation of internet hate and online harassment.
Название: Research Anthology on Strategies for Using Social Media As a Service and Tool in Business ISBN: 1799890201 ISBN-13(EAN): 9781799890201 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1942250.00 T Наличие на складе: Нет в наличии. Описание: Provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. Chapters discuss how social tools work, what services businesses are utilizing, the benefits and challenges to how social media is changing modern business, and more.
Автор: Taskiran Nurdan Oncel, Yilmaz Recep Название: Handbook of Research on Effective Advertising Strategies in the Social Media Age ISBN: 146668125X ISBN-13(EAN): 9781466681255 Издательство: Mare Nostrum (Eurospan) Цена: 353760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--
Название: Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture ISBN: 1668463075 ISBN-13(EAN): 9781668463079 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1252950.00 T Наличие на складе: Нет в наличии. Описание: Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet.
The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals' identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.
Название: Research Anthology on Social Media Advertising and Building Consumer Relationships ISBN: 1668462877 ISBN-13(EAN): 9781668462874 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2056830.00 T Наличие на складе: Нет в наличии. Описание: Presents best practices and strategies of utilizing social media successfully in various business fields to promote products, build relationships, and maintain relevancy. The book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world.
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