The Customer Copernicus: How to be Customer-Led, Dawson Charlie, Meehan Seбn
Автор: Dawson Charlie, Meehan Seбn Название: The Customer Copernicus: How to be Customer-Led ISBN: 0367539195 ISBN-13(EAN): 9780367539191 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Based on in-depth interviews and stories from leaders of some of the leading organisations in the world, including easyJet, DBS, Handelsbanken, O2, and Sky, this book describes not only how organisations can become more customer-led (which is where most books stop), but how to address the trickiest growth challenges.
Автор: Debruyne Marion, Tackx Koen Название: Customer Innovation: Delivering a Customer-Led Strategy for Sustainable Growth ISBN: 0749484187 ISBN-13(EAN): 9780749484187 Издательство: Неизвестно Рейтинг: Цена: 62520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Draws customer-centric marketing and innovative business strategy together into a breakthrough formula for transformative, long-term growth.
Автор: V. Kumar; Werner Reinartz Название: Customer Relationship Management ISBN: 3662553805 ISBN-13(EAN): 9783662553800 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Поставка под заказ. Описание: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
Автор: Bailey Christine Название: Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing ISBN: 1789662508 ISBN-13(EAN): 9781789662504 Издательство: Неизвестно Рейтинг: Цена: 38000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.
The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
Автор: Johnston Mark W Название: Sales Force Management ISBN: 1138951722 ISBN-13(EAN): 9781138951723 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Нет в наличии. Описание: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include:? Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Автор: Heapy Joe, King Oliver, Samperi James Название: Customer-Driven Transformation: How Design-Led Companies Get the Right Services to Market ISBN: 0749483016 ISBN-13(EAN): 9780749483012 Издательство: Неизвестно Рейтинг: Цена: 56010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Transform your company`s value proposition by using design thinking to instigate organizational change and create winning services with this actionable guide.
Автор: Debruyne Marion, Tackx Koen Название: Customer Innovation: Delivering a Customer-Led Strategy for Sustainable Growth ISBN: 0749497785 ISBN-13(EAN): 9780749497781 Издательство: Неизвестно Рейтинг: Цена: 229290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Draws customer-centric marketing and innovative business strategy together into a breakthrough formula for transformative, long-term growth.
Автор: Aliekperov, Adyl Название: The Customer Experience Model ISBN: 0367478250 ISBN-13(EAN): 9780367478254 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the ustomer Experience Model (CXM).
Автор: Karin Zaghi Название: Visual Merchandising: In-store Communication to Enhance Customer Value ISBN: 888548641X ISBN-13(EAN): 9788885486416 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 72070.00 T Наличие на складе: Невозможна поставка. Описание: Buying behavior is a process that is conditioned by a complex receptive system, originating with the product`s physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.
Develop an AI strategy that works for your clients and customers with this essential resource
What's Your AI Strategy? The Forbes Ignite Guide to Customer-Centric Artificial Intelligence cuts to the quick of crafting an AI strategy that adds value for your users and customers--and your bottom line. Written by renowned strategists and consultants Will Thompson, VP and Managing Director of ForbesInsights and publisher of Forbes AI, and Nicole Cacal, CEO of Forbes Ignite, this book provides straightforward frameworks that guide readers in the development and implementation of customer-centric artificial intelligence that yields end-to-end value.
What's Your AI Strategy? presents thinking and design tools that help decision-makers, data teams, and consultants:
Plan and complete artificial intelligence projects that make sense for their business and customers
Understand the math and technology you'll need to know to effectively implement AI in their business
Create a business and data plan that considers people, process, technology, capital, and strategy
This book couples the proprietary AI Customer Experience Canvas that Thompson and Cacal have developed with original research from Forbes Insights and interviews with famous experts in the field of artificial intelligence. It is an invaluable resource for anyone in business or government who wishes to contribute to digital transformation within their organization in a way that benefits their constituents or clients.
What's Your AI Strategy? The Forbes Ignite Guide to Customer-Centric Artificial Intelligence cuts to the quick of crafting an AI strategy that adds value for your users and customers--and your bottom line. Written by renowned strategists and consultants Will Thompson, VP and Managing Director of ForbesInsights and publisher of Forbes AI, and Nicole Cacal, CEO of Forbes Ignite, this book provides straightforward frameworks that guide readers in the development and implementation of customer-centric artificial intelligence that yields end-to-end value.
What's Your AI Strategy? presents thinking and design tools that help decision-makers, data teams, and consultants:
- Plan and complete artificial intelligence projects that make sense for their business and customers
- Understand the math and technology you'll need to know to effectively implement AI in their business
- Create a business and data plan that considers people, process, technology, capital, and strategy
Автор: Arif Naeem Название: Customer First ISBN: 1912774313 ISBN-13(EAN): 9781912774319 Издательство: Неизвестно Рейтинг: Цена: 24740.00 T Наличие на складе: Нет в наличии.
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