Автор: V. Kumar; Werner Reinartz Название: Customer Relationship Management ISBN: 3662553805 ISBN-13(EAN): 9783662553800 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Поставка под заказ. Описание: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
Автор: Nunno Tina Название: The Wolf in CIO`s Clothing ISBN: 1629560871 ISBN-13(EAN): 9781629560878 Издательство: Taylor&Francis Рейтинг: Цена: 25510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Machiavellians are few in number in IT. The massive pressure on CIOs continues to increase as the opportunities to use technology in business become more prevalent and more competitive. As CIOs often find themselves at the center of business conflict, they must not only familiarize themselves with Machiavellian tactics as a defensive weapon, but also learn to use them as an offensive weapon in extreme situations so that they can increase IT's contribution to their enterprises. As Italian political philosopher Niccolo Machiavelli implied, you're either predator or prey, and the animal you most resemble determines your position on the food chain. In The Wolf in CIO's Clothing Gartner analyst and author Tina Nunno expands on Machiavelli's metaphor, examining seven animal types and the leadership attributes of each. Nunno posits the wolf -- a social animal with strong predatory instincts -- as the ideal example of how a leader can adapt and thrive. Technology may be black and white, but successful leadership demands an ability to exist in the grey. Drawing on her experience with hundreds of CIOs, Nunno charts a viable way to master the Machiavellian principles of power, manipulation, love, and war. Through compelling case studies, her approach demonstrates how CIOs and IT leaders can adjust their leadership styles in extreme situations for their own success and that of their teams.
Named a Top 10 Business Strategy Book of 2018 by Inc. magazine
In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.
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Автор: Kai Lucks; Reinhard Meckl Название: Internationale Mergers & Acquisitions ISBN: 3642627390 ISBN-13(EAN): 9783642627392 Издательство: Springer Рейтинг: Цена: 47880.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Reiner Dumke; Alain Abran Название: Software Measurement ISBN: 382446876X ISBN-13(EAN): 9783824468768 Издательство: Springer Рейтинг: Цена: 81050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Software developers are faced with the challenge of making software systems and products of ever greater quality and safety, while at the same time being faced with the growing pressure of costs reduction in order to gain and maintain competitive advantages. As in any scientific and engineering discipline, reliable measurement is essential for talking on such a challenge. "Software measurement is an excellent abstraction mechanism for learning what works and what doesn't" (Victor Basili). Measurement of both software process and products provides a large amount of basic information for the evaluation of the software development processes or the software products themselves. Examples of recent successes in software measurement span multiple areas, such as evaluation of new development methods and paradigms, quality and management improvement programs, tool-supporting initiatives and company- wide measurement programs. The German Computer Science Interest (GI) Group of Software Metrics and the Canadian Interest Group in Software Metrics (CIM) have attended to these concerns in the recent years. Research initiatives were directed initially to the definition of software metrics and then to validation of the software metrics themselves. This was followed by more and more investigation into practical applications of software metrics and by critical analysis of the benefits and weaknesses of software measurement programs. Key findings in this area of software engineering have been published in some important books, such as Dumke and Zuse's Theory and Practice of Software Measurement, Ebert and Dumke's Software Metrics in Practice and Lehner, Dumke and Abran's Software Metrics.
Автор: Michael Fritsch; Reinhold Grotz Название: Empirische Analysen zum Gr?ndungsgeschehen in Deutschland ISBN: 3642621902 ISBN-13(EAN): 9783642621901 Издательство: Springer Рейтинг: Цена: 87070.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Reindl, Cornelia Ulrike Название: Managing work and the rest of life ISBN: 3631625235 ISBN-13(EAN): 9783631625231 Издательство: Peter Lang Рейтинг: Цена: 81570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book empirically examines the impact of (in)formal organizational demands and resources on the work-life conflict of professionals in professional service firms (PSFs). Above (formal) work-life initiatives, results highlight the crucial role of a supportive organizational culture for achieving successful management of work and non-work roles.
Автор: Reinhard Brandl; Prof. Dr. Martin Bichler Название: Cost Accounting for Shared IT Infrastructures ISBN: 3834946478 ISBN-13(EAN): 9783834946478 Издательство: Springer Рейтинг: Цена: 69870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: During the past few years, determining the "value of IT" has ranked high on the agenda of IT managers and Chief Information O?cers (CIOs). The rather broad and abstract topic has been intensively discussed in the Information Systems literature for many years. It turns into a very tangible problem in the ?eld of IT cost accounting. Nowadays, c- porate information systems are distributed systems. A detailed measurement of resource demands of IT services on a distributed IT-infrastructure and respective accounting and cost allocation turns out to be very expensive and impractical in most cases. The large proportion of indirect costs and the di?culty of ?nding adequate allocation rates are a signi?cant problem in practice, regularly leading to free-rider problems. This problem has largely been ignored in the academic literature so far. Dr. Brandl proposes a method to derive estimators for the resource demand of service requests in a distributed IT infr- tructure. This estimator is based on a set of load tests and respective measurements as they are often performed during the deployment phase of new information systems. Cost allocation keys can now be determined based on the number of service invocations per user or per department and the respective estimators. While these measurements provide a lean method for the determination of usage-based cost allocation keys, it is not obvious that the estimators have su?cient accuracy, in p- ticular concerning di?erent types of services and volatile workloads.
Автор: Reinhard Moser Название: Internationale Unternehmensf?hrung ISBN: 3834918857 ISBN-13(EAN): 9783834918857 Издательство: Springer Рейтинг: Цена: 65290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Politische Aspekte spielen im Rahmen der internationalen Unternehmenstдtigkeit seit jeher eine bedeutende Rolle. Dabei geht es keineswegs allein um die Identifikation und Bewдltigung politischer Risiken im internationalen Geschдft, sondern im weitesten Sinne um Einflussnahmen unterschiedlicher Art, die nicht zuletzt angesichts vermehrter staatlicher Eingriffe ins Wirtschaftsleben - aktuell vor dem Hintergrund einer Krisenphase - stark beachtet werden. Ergдnzend dazu umfasst die Vorgabe natьrlich auch politische Entscheidungen innerhalb von Unternehmen bzw. zwischen Stammhaus und auslдndischen Tochtergesellschaften, die im vorliegenden Band angesprochen werden. Er beinhaltet Beitrдge, die anlдsslich der in Wien abgehaltenen Jahrestagung 2008 der wissenschaftlichen Kommission "Internationales Management" im Verband der Hochschullehrer fьr Betriebswirtschaft e.V. prдsentiert wurden und ein breites Themenspektrum abdecken.
Автор: Reinhard Altenburger Название: Innovation Management and Corporate Social Responsibility ISBN: 3030066975 ISBN-13(EAN): 9783030066970 Издательство: Springer Рейтинг: Цена: 149060.00 T Наличие на складе: Поставка под заказ. Описание: This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating stakeholder groups in their innovation process, and by considering sustainability and the needs of society at large. The book reflects the immense strides made in recent years in the discussion about the relationship between business and society, and demonstrates the increasing impact on innovation management.
Автор: Andreas Hebbel-Seeger; Torsten Reiners; Dennis Sch Название: Synthetic Worlds ISBN: 1493941208 ISBN-13(EAN): 9781493941209 Издательство: Springer Рейтинг: Цена: 144410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Focusing on science, and integrating business uses, this book shows how companies can participate in virtual worlds while earning a return on investment. Includes cases and scenarios of virtual worlds in business, from design to implementation to application.
Автор: Rainer Alt; Olaf Reinhold Название: Social Customer Relationship Management ISBN: 3030233421 ISBN-13(EAN): 9783030233426 Издательство: Springer Рейтинг: Цена: 43780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.
In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
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