Social Customer Relationship Management, Rainer Alt; Olaf Reinhold

Автор: Lin & Foster
Название: Consumer Information Systems And Relationship Management
ISBN: 1466640820 ISBN-13(EAN): 9781466640825
Издательство: Mare Nostrum (Eurospan)
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Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: <em>Consumer Information Systems and Relationship Management: Design, Implementation, and Use</em> highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.

Автор: V. Kumar; Werner Reinartz
Название: Customer Relationship Management
ISBN: 3662553805 ISBN-13(EAN): 9783662553800
Издательство: Springer
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Цена: 74530.00 T
Наличие на складе: Поставка под заказ.
Описание: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.

Автор: Rajola Federico
Название: Customer Relationship Management in the Financial Industry
ISBN: 3642355536 ISBN-13(EAN): 9783642355530
Издательство: Springer
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Цена: 81050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.

Автор: Khanlari
Название: Strategic Customer Relationship Management In The Age Of Social Media
ISBN: 1466685867 ISBN-13(EAN): 9781466685864
Издательство: Mare Nostrum (Eurospan)
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Цена: 194040.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms.Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations.This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

Автор: Pepper Edward
Название: Customer Relationship Management: Concepts and Strategies
ISBN: 1682851257 ISBN-13(EAN): 9781682851258
Издательство: Неизвестно
Цена: 160930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Customer relationship management is a branch of business management that focuses on organization's relationship and interaction with their customers and client base. It has developed as a management strategy in recent era. This book discusses the fundamental as well as modern approaches to different models of customer relationship management systems. The topics included in the book are the various types of customer relationship management systems, integrating marketing, sales and customer service aspects, etc. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included in this book. It is a vital tool for all researching and studying this field.

Автор: Pepper Edward
Название: Customer Relationship Management
ISBN: 1632401312 ISBN-13(EAN): 9781632401311
Издательство: Неизвестно
Цена: 116420.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.