Reinvent Your Business Model: How to Seize the White Space for Transformative Growth 9781633696464

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Автор: Johnson Mark W. (Марк У. Джонсон)
Название: Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
Перевод названия: Марк У. Джонсон: Переосмыслите свою бизнес-модель. Как использовать пустое пространство для преобраз
ISBN: 9781633696464
Издательство: NBN International
Классификация:

Стратегическое планирование

Предпринимательство

Управление и методы управления

Управление: лидерство и мотивация

ISBN-10: 1633696464
Обложка/Формат: Hardcover
Страницы: 256
Вес: 0.41 кг.
Дата издания: 10.07.2018
Язык: English
Размер: 164 x 242 x 21
Читательская аудитория: General (us: trade)
Подзаголовок: How to seize the white space for transformative growth
Рейтинг:
Поставляется из: Англии
Описание:

Named a Top 10 Business Strategy Book of 2018 by Inc. magazine

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys R Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business worlds hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.

In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.

With rich new case studies of companies that have achieved new success and postmortems of those that havent, Reinvent Your Business Model will show you how to:

Determine if and when your organization needs a new business model
Identify powerful new opportunities to serve your existing customers in existing markets
Reach entirely new customers and create new markets through disruptive business models and products
Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies
Make business model innovation a more predictable discipline inside your organization

Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.

Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.

Reinvent Your Business Model: How to Seize the White Space for Transformative Growth, Johnson Mark W.