Food Advertising: Nature, Impact and Regulation, Gunter Barrie
Автор: Ralph A. Bradshaw Название: Regulation of Organelle and Cell Compartment Signaling, ISBN: 0123822130 ISBN-13(EAN): 9780123822130 Издательство: Elsevier Science Рейтинг: Цена: 65110.00 T Наличие на складе: Поставка под заказ. Описание: Suitable for researchers across molecular biology, biochemistry, cell biology and genetics, this title includes articles that emphasize signaling to and from intracellular compartments including transcriptional responses to cytoplasmic and nuclear signaling events, chromatin remodeling and stress responses, and more.
Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Fisher Название: Urban Green ISBN: 1469619954 ISBN-13(EAN): 9781469619958 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In early twentieth-century America, affluent city-dwellers made a habit of venturing out of doors and vacationing in resorts and national parks. Yet the rich and the privileged were not the only ones who sought respite in nature. In this pathbreaking book, historian Colin Fisher demonstrates that working-class white immigrants and African Americans in rapidly industrializing Chicago also fled the urban environment during their scarce leisure time. If they had the means, they traveled to wilderness parks just past the city limits as well as to rural resorts in Wisconsin and Michigan. But lacking time and money, they most often sought out nature within the city itself--at urban parks and commercial groves, along the Lake Michigan shore, even in vacant lots. Chicagoans enjoyed a variety of outdoor recreational activities in these green spaces, and they used them to forge ethnic and working-class community. While narrating a crucial era in the history of Chicago's urban development, Fisher makes important interventions in debates about working-class leisure, the history of urban parks, environmental justice, the African American experience, immigration history, and the cultural history of nature.
Автор: Ochs Название: Metabolic Regulation ISBN: 1482236087 ISBN-13(EAN): 9781482236088 Издательство: Taylor&Francis Рейтинг: Цена: 183750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Metabolism impacts cellular functions and plays an integral role in human biology. This book presents metabolic regulation as a system, describing novel principles developed over the past several decades.
Автор: Palmatier, Robert W. Martin, Kelly D. Название: Intelligent marketer`s guide to data privacy ISBN: 3030037231 ISBN-13(EAN): 9783030037239 Издательство: Springer Рейтинг: Цена: 35390.00 T Наличие на складе: Невозможна поставка. Описание: Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships.This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in today’s data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors’ own work and extant research, this book offers a compelling guide for building and implementing big data- and privacy-informed business strategies. Specifically, the book:· -Describes the consumer psychology of privacy· -Deconstructs relevant legal and regulatory issues· - Offers defensive privacy strategies· - Describes offensive privacy strategies· Provides an executive summary with the Six Tenets for Effective Privacy MarketingThis book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. In the future, many firms will be competing through an integrated, customer-centric big data privacy strategy and this book will guide managers in this journey.
Автор: Arslanian, Henri Fischer, Fabrice Название: Future of finance ISBN: 3030145328 ISBN-13(EAN): 9783030145323 Издательство: Springer Рейтинг: Цена: 30740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book, written jointly by an engineer and artificial intelligence expert along with a lawyer and banker, is a glimpse on what the future of the financial services will look like and the impact it will have on society.The first half of the book provides a detailed yet easy to understand educational and technical overview of FinTech, artificial intelligence and cryptocurrencies including the existing industry pain points and the new technological enablers.The second half provides a practical, concise and engaging overview of their latest trends and their impact on the future of the financial services industry including numerous use cases and practical examples.The book is a must read for any professional currently working in finance, any student studying the topic or anyone curious on how the future of finance will look like.
Автор: Montanari, Francesco Jezso, Veronika Donati, Carlo Название: Risk regulation in non-animal food imports ISBN: 3319140132 ISBN-13(EAN): 9783319140131 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This Brief aims at providing a general understanding of the rationale - scientific as well as political - behind EU policy and related risk management decisions in the area on non-animal food imports.
Автор: Khan, M. Iqbal Название: Plant Signalling Molecules ISBN: 0128164514 ISBN-13(EAN): 9780128164518 Издательство: Elsevier Science Рейтинг: Цена: 250400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Plant Signaling Molecule: Role and Regulation under Stressful Environments explores tolerance mechanisms mediated by signaling molecules in plants for achieving sustainability under changing environmental conditions. Including a wide range of potential molecules, from primary to secondary metabolites, the book presents the status and future prospects of the role and regulation of signaling molecules at physiological, biochemical, molecular and structural level under abiotic stress tolerance. This book is designed to enhance the mechanistic understanding of signaling molecules and will be an important resource for plant biologists in developing stress tolerant crops to achieve sustainability under changing environmental conditions.
Focuses on plant biology under stress conditions
Provides a compendium of knowledge related to plant adaptation, physiology, biochemistry and molecular responses
Identifies treatments that enhance plant tolerance to abiotic stresses
Illustrates specific physiological pathways that are considered key points for plant adaptation or tolerance to abiotic stresses
Автор: Fletcher Winston Название: Advertising: A Very Short Introduction ISBN: 0199568928 ISBN-13(EAN): 9780199568925 Издательство: Oxford Academ Рейтинг: Цена: 10550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Автор: Holiday Ryan Название: Growth Hacker Marketing ISBN: 1781254362 ISBN-13(EAN): 9781781254363 Издательство: Profile Рейтинг: Цена: 10110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Join Ryan Holiday`s revolution and learn how the secret new art of growth hacking can help grow your business exponentially.
Автор: Stange Claudia Название: Carotenoids in Nature: Biosynthesis, Regulation and Function ISBN: 3319818244 ISBN-13(EAN): 9783319818245 Издательство: Springer Рейтинг: Цена: 186330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This comprehensive, edited book explores carotenoids and their important functional roles in yeast, bacteria and plants and a profound exposition on the structures of carotenoid molecules, focusing in the first of three parts on the biosynthesis of carotenoids. The regulation of carotenoid biosynthesis in photosynthesis as well as in plant, fruits, storage roots and algae is central to the second part, and discoveries about the function of carotenoids in human health feature in the third and final part. Many helpful illustrations, explanations, overviews and examples help to bring readers up to date on relevant themes including carotenogenic genes, carotenoids in fruits and metabolic engineering. The book explores where carotenoids are synthesized in nature, including in carrots and algae. Contributing expert authors examine enzyme functions and plant models, and analyze the structure of carotenoid molecules. The function of carotenoids in photosynthesis and in photosynthetic organs as well as during fruit ripening are then explored. A whole chapter is dedicated to the latest research on apocarotenoids and further chapters cover interesting and novel themes on plastid development and the epigenetic regulation that affects carotenoid synthesis in plants. The metabolic engineering of carotenoids that has been done in fruits, plants, and seeds is another area that readers can explore, along with evidences on the function of carotenoids in human nutrition, as antioxidants, as in the control of lipid metabolism and in the absorption of carotenoids. This is a highly informative and wide-ranging work which will update researchers in the field, as well as supporting students of plant physiology and biotechnology, as supplementary reading.
Автор: Gunter Название: Food Advertising ISBN: 3319407058 ISBN-13(EAN): 9783319407050 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
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