Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications, Sroka Wlodzimierz

Автор: David Brinberg; Richard J. Lutz
Название: Perspectives on Methodology in Consumer Research
ISBN: 146138611X ISBN-13(EAN): 9781461386117
Издательство: Springer
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Цена: 97820.00 T
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Описание: This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.

Автор: Foxall Gordon
Название: Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
ISBN: 1138832391 ISBN-13(EAN): 9781138832398
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decisionmaking. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Автор: Grigsby Mike
Название: Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
ISBN: 0749482168 ISBN-13(EAN): 9780749482169
Издательство: Неизвестно
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Цена: 42230.00 T
Наличие на складе: Невозможна поставка.
Описание: Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.

Автор: Sterne Jim
Название: Artificial Intelligence for Marketing: Practical Applications
ISBN: 1119406331 ISBN-13(EAN): 9781119406334
Издательство: Wiley
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Цена: 41190.00 T
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Описание: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.

Автор: Ali Avan, Elbeyi Pelit, Hasan Huseyin Soybali
Название: HOSPITALITY & TOURISM: MANAGERIAL PERSPECTIVES & PRACTICES
ISBN: 363183490X ISBN-13(EAN): 9783631834909
Издательство: Peter Lang
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Цена: 74960.00 T
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Описание:

As a service-oriented industry and with its distinctive characteristics, tourism is based on experiences. It is necessary to provide the highest level of service and to keep the quality of interaction at a certain level. In the tourism industry, differentiation and new perspectives are needed in order to increase the quality of experiences and to have a different position in the minds of individuals than competitors. There is a crucial role of efficient management of business processes in order to ascertain this differentiation. Herein, especially in tourism and hospitality industry, the pursuance of new tendencies will provide substantial benefits to the relevant enterprises at all of these processes. From this point of view, with this book, the aim is to guide tourism organizations in terms of improving service encounter processes and quality of experiences by giving crucial tips about current managerial perspectives and practices.

Автор: Margot Racat, Sonia Capelli
Название: Haptic Sensation and Consumer Behaviour
ISBN: 3030369218 ISBN-13(EAN): 9783030369217
Издательство: Springer
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Цена: 55890.00 T
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Описание: This book offers an overview of haptic sensation and its influence on consumers’ behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical understanding of the importance of consumers’ senses to the processing of brands, products and advertising information. Since the development of the internet, however, there have been questions as to how markets and consumers can reach out to products in different environments. Recent advances in technologies allow sensations to render or stimulate physical sensations similar to the handling of the same product. These emerging possibilities question the way consumers are and will be able to feel a product according to the reality it relies on. The book begins by defining and discussing haptic consumption, before introducing the challenge of appealing to consumers’ senses in the digital age and examining how marketing managers have overcome this tangible barrier to date. The authors go on to further investigate the role of interfaces in rendering tactile sensations, with a particular focus on technological innovations. Finally, the book presents the authors’ original research in the field and offers a prospective vision of consumption for the coming years.

Автор: Zaraket, Sarah
Название: Consumer behaviour and social network sites
ISBN: 0367532832 ISBN-13(EAN): 9780367532833
Издательство: Taylor&Francis
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Цена: 55110.00 T
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Описание: This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

Автор: Foxall
Название: Perspectives on Consumer Choice
ISBN: 1137501197 ISBN-13(EAN): 9781137501196
Издательство: Springer
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Цена: 107130.00 T
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Описание: Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

Автор: Rishi Bikramjit
Название: Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
ISBN: 146668139X ISBN-13(EAN): 9781466681392
Издательство: Mare Nostrum (Eurospan)
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Цена: 208830.00 T
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Описание: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Автор: Aliakbar Jafari, Ozlem Sandikci
Название: Islam, Marketing and Consumption: Critical Perspectives on the Intersections
ISBN: 0367279215 ISBN-13(EAN): 9780367279219
Издательство: Taylor&Francis
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Цена: 44910.00 T
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Описание: Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
ISBN: 1522551875 ISBN-13(EAN): 9781522551874
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 2102100.00 T
Наличие на складе: Невозможна поставка.
Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Автор: Aysel Kurnaz, Hatice Aydin
Название: Current Perspectives on Consumer Psychology
ISBN: 3631816340 ISBN-13(EAN): 9783631816349
Издательство: Peter Lang
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Цена: 54510.00 T
Наличие на складе: Невозможна поставка.
Описание:

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.