Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making, Efosa Carroll Idemudia

Автор: Das
Название: Strategic Alliances For Innovation And R&D
ISBN: 162396623X ISBN-13(EAN): 9781623966232
Издательство: Mare Nostrum (Eurospan)
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Цена: 94250.00 T
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Описание: Strategic Alliances for Innovation and R&D is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances.Strategic Alliances for Innovation and R&D contains contributions by leading scholars in the field of strategic alliance research. The 11 chapters in this volume cover a number of significant topics that encompass innovation and R&D through strategic alliances. The chapter topics cover both the broader issues, such as the governance of high-tech alliances, knowledge flows in innovation clusters, co-innovation, and incomplete contracting, and the more focused problems of inexperienced firms in R&D consortia, new product development, and managing alliance portfolio evolution in service innovation. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on the role of strategic alliances in the pursuit of innovation and R&D.

Автор: Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, Tapan Kumar Panda
Название: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
ISBN: 1522509976 ISBN-13(EAN): 9781522509974
Издательство: Mare Nostrum (Eurospan)
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Цена: 267030.00 T
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Описание: Features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

Автор: Mohd Suki Norazah
Название: Handbook of Research on Technology Applications for Effective Customer Engagement
ISBN: 1799847721 ISBN-13(EAN): 9781799847724
Издательство: Mare Nostrum (Eurospan)
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Цена: 246620.00 T
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Описание: In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Автор: Mueller, Barbara
Название: Dynamics of international advertising
ISBN: 1433127598 ISBN-13(EAN): 9781433127595
Издательство: Peter Lang
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Цена: 76000.00 T
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Описание:

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.

With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well.

Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.

Автор: Toni Schmidt
Название: Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice
ISBN: 3631674945 ISBN-13(EAN): 9783631674949
Издательство: Peter Lang
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Цена: 52900.00 T
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Описание: This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors.

Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
ISBN: 1522551875 ISBN-13(EAN): 9781522551874
Издательство: Mare Nostrum (Eurospan)
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Цена: 2102100.00 T
Наличие на складе: Невозможна поставка.
Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Автор: Kapoor & Kulshrestha
Название: Dynamics Of Competitive Advantage And Consumer Perception In Social Market
ISBN: 1466644303 ISBN-13(EAN): 9781466644304
Издательство: Mare Nostrum (Eurospan)
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Цена: 170010.00 T
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Описание: Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilises a systematic approach to defining concepts, behaviors, and products for promotion and distribution. <br><br><em>Dynamics of Competitive Advantage and Consumer Perception in Social Marketing</em> explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment. This publication will guide readers in the understanding and appreciation of social marketing and give insight to how it can be used to positively alter social conscience and create social change.

Автор: Anand, Adarsh (assistant Professor, Department Of Operational Research, University Of Delhi, Delhi, India) Aggrawal, Deepti (assistant Professor, Univ
Название: Market assessment with or applications
ISBN: 0367226928 ISBN-13(EAN): 9780367226923
Издательство: Taylor&Francis
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Цена: 168430.00 T
Наличие на складе: Нет в наличии.
Описание: This book will provide a platform to academicians, practitioners, and researchers to understand marketing management concepts from an OR perspective. This book will help to improve decision making, prediction procedures, and the management of resources more efficiently.

Название: Business Statistics for Competitive Advantage with Excel 201
ISBN: 3030203735 ISBN-13(EAN): 9783030203733
Издательство: Springer
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Цена: 102480.00 T
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Описание: The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.

Автор: Fraser Cynthia
Название: Business Statistics for Competitive Advantage with Excel 2016: Basics, Model Building, Simulation and Cases
ISBN: 3319812173 ISBN-13(EAN): 9783319812175
Издательство: Springer
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Цена: 79190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, auto-correlation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models.

Автор: Diderich Claude
Название: Design Thinking for Strategy: Innovating Towards Competitive Advantage
ISBN: 3030258777 ISBN-13(EAN): 9783030258771
Издательство: Springer
Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Part I: The Concepts and Theories Behind Innovative Strategy Design.- Part II: A Structured Approach to Strategy Development.- Part III: Laying the Foundation for a Successful Strategy.- Part IV: Iteratively Developing the Business Model Underlying the Strategy.- Part V: Exposing the Designed Strategy to the Competitive Environment.

Автор: Sathit Parniangtong
Название: Competitive Advantage of Customer Centricity
ISBN: 9811351384 ISBN-13(EAN): 9789811351389
Издательство: Springer
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Цена: 74530.00 T
Наличие на складе: Поставка под заказ.
Описание: This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.