Understanding Luxury Fashion: From Emotions to Brand Building, Cantista Isabel, Sбdaba Teresa
Автор: Romaniuk Jenni Название: Building Distinctive Brand Assets ISBN: 0190311509 ISBN-13(EAN): 9780190311506 Издательство: Oxford Academ Рейтинг: Цена: 25330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
Автор: Chris K. Y. Lo; Jung Ha-Brookshire Название: Sustainability in Luxury Fashion Business ISBN: 9811342644 ISBN-13(EAN): 9789811342646 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.
Автор: Daniella Ryding; Claudia E. Henninger; Marta Blazq Название: Vintage Luxury Fashion ISBN: 303010141X ISBN-13(EAN): 9783030101411 Издательство: Springer Рейтинг: Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.
Автор: Tsan-Ming Choi; Bin Shen Название: Luxury Fashion Retail Management ISBN: 9811097550 ISBN-13(EAN): 9789811097553 Издательство: Springer Рейтинг: Цена: 186330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.
"If you're building a business, it starts with brand building. If that's not your expertise, this terrific entrepreneur will hold your hand every step of the way."- Bob Dorf, Author of The Startup Owners Manual
It's hard to start something. You're facing brutal competition from other entrepreneurs, writers or app developers - all hoping to make it big.
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Build a powerful brand experience.
The book includes over 250 illustrations and a collection of FREE tools to build your own brand.
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Автор: Wilson Ozuem, Yllka Azemi Название: Digital Marketing Strategies for Fashion and Luxury Brands ISBN: 1522526978 ISBN-13(EAN): 9781522526971 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 204210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
Автор: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi Название: Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities ISBN: 1522551433 ISBN-13(EAN): 9781522551430 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 141370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Автор: Kai D. Wright Название: Follow the Feeling: Brand Building in a Noisy World ISBN: 1119600499 ISBN-13(EAN): 9781119600497 Издательство: Wiley Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Elevate your brand, rise above the crowd, and build tribe
In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one metric that trumps the hundreds entangling brand value, feelings.
Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories--lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization:
Efficiently create and deploy a comprehensive brand strategy across the organization
Quickly launch new brands or reboot existing brands for growth
Build tribes from audiences, consumers, clients, and partners
Lean into the convergence of communication, culture, digital, and technology
Regardless of industry or sector, branding is essential for companies, non-profits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, the most important signal of brand health is how you, through your brand, make people feel.
Автор: Minsky Laurence, Geva Ilan Название: Global Brand Management: A Guide to Developing, Building & Managing an International Brand ISBN: 1789660408 ISBN-13(EAN): 9781789660401 Издательство: Wiley Рейтинг: Цена: 165790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Hone your understanding of international brand management with this textbook, showcasing why it`s critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
If you want to discover how to create a strong and positive perception about your business or cause, then keep reading...
In a market dominated by conglomerates, competition between small businesses is at its peak.
Branding is a way for a business to make it to the top, plus improve its operations.
It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available.
Fortunately for you, this book is here to set the record straight for branding.
This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
In this book, you'll:
Learn how to start a branding campaign from A to Z
Find out how to avoid the most common branding pitfalls
Take a peek at the branding secrets of the most successful brands
Discover how to determine the type of branding that's most suitable for almost any business
Find new ways that allow you to integrate more than one branding method in a campaign
Discover where exactly the problem is in your branding campaign
Learn how to best go head-to-head with competitors when it comes to a brand war
This book will prove its value as you see immediate and long-term gains as you slowly incorporate the branding techniques covered here.
Expect to learn all there is to learn about branding, from its ancient roots to the most current sophisticated techniques.
So if you want to master branding, scroll up and click the "add to cart" button
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading...
Are you sick and tired of not being able to use the world's most valuable marketing platforms?
Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you?
If so, then you've come to the right place.
Two manuscripts in one book:
Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers
Instagram Marketing: Unlock the Secrets to Using this Social Media Platform for Personal Branding, Growing Your Small Business and Connecting with Influencers Who Will Grow Your Brand
Making social media work for your marketing purposes does not have to be difficult, even if you've tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
In part 1 of this book you will discover:
The top social media trends of 2020 and the changes to expect
Which platform will work best for you
How to know and grow with your audience
How to use Facebook, YouTube, Twitter, Instagram, and Snapchat
The top 7 social media tools for 2020
... and much, much more
In part 2 of this book you will learn:
The Instagram changes you need to know to stay one step ahead
Why you're missing out by not having a proper Instagram presence and the 6 best ways to use stories to build your brand
How to use hashtags to your advantage (the right way)
Creating consistent content (that converts)
How to sell your products on Instagram
How Instagram advertising is different from other platforms and what to do to run ads effectively
The little-known secrets to leveraging other users with a massive fan following to skyrocket your own success on Instagram
The future of influencer marketing so you can always be ahead of the curve
Take a second to imagine how you'll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you've been able to make social media work for you
So even if you are completely new to the game, you can achieve success with the knowledge you'll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click "add to cart."
Автор: Hackett Aaron Название: 80/20 Brand: Brand Building with a P&G Edge ISBN: 1096291754 ISBN-13(EAN): 9781096291756 Издательство: Неизвестно Цена: 22980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Think like a Procter & Gamble brand manager.
Brand building is challenging because one must master both the science and the art of brand growth to deliver success. One of the most powerful brand-building tools is merely a placebo
After many years of teaching Brand Management at Georgia Tech, Aaron Hackett has distilled his two decades of brand experience into the 20% of academic theory that delivers 80% of real-world results. His passion has been coaching students and clients using the proven methods he learned at Procter & Gamble and throughout his career.
Professor Hackett identifies the most compelling aspects of brand management and breaks them down with a focus on results:
We've got it Backward - The 80/20 of Targeting
Consumer is Boss - The 80/20 of Consumer Understanding
Less is More - The 80/20 of Positioning
Marketers Lie, but Numbers Don't - The 80/20 of Analysis
Opportunity from Chaos - The 80/20 of Messaging
Sell a Little, Learn a Lot - The 80/20 of Marketing Activation
First Moment of Truth - The 80/20 of Shopper Purchase
Product Placebo - The 80/20 of Quality Perception
The content in this book has been vetted semester after semester by students who do not settle for theoretical.
For detailed feedback from people who have had extensive interactions with Professor Hackett, please visit 8020brand.com/train
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