Follow the Feeling: Brand Building in a Noisy World, Kai D. Wright
Автор: Romaniuk Jenni Название: Building Distinctive Brand Assets ISBN: 0190311509 ISBN-13(EAN): 9780190311506 Издательство: Oxford Academ Рейтинг: Цена: 25330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
Автор: Ambrosi Jean-Luc Название: Branding to Differ: The Brand Building Handbook for Business Leaders ISBN: 099229360X ISBN-13(EAN): 9780992293604 Издательство: Неизвестно Цена: 27580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular clich s. A must read for any senior executive.
Название: Brand Building and Marketing in Key Emerging Markets ISBN: 331919481X ISBN-13(EAN): 9783319194813 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.
Автор: Park Choong Название: Exponential Branding: Building, Enhancing and Leveraging Customers` Admiration of Your Brand ISBN: 1119308062 ISBN-13(EAN): 9781119308065 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.
In today's world of constant distractions, most business owners struggle to get their marketing messages heard.
Authority Content provides a simple process that any company can use to break through the noise.
It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you.
Built on the -3 Ps- framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.
Автор: Parment Anders Название: Auto Brand: Building Successful Car Brands for the Future ISBN: 0749476427 ISBN-13(EAN): 9780749476427 Издательство: Неизвестно Цена: 174570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
Автор: Levy Michele Название: Building Your Brand: A Practical Guide for Nonprofit Organizations ISBN: 1614486751 ISBN-13(EAN): 9781614486756 Издательство: Неизвестно Рейтинг: Цена: 16510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get * Can everyone in your organization explain how all the pieces (programs and services) fit together * Do you feel like you're the best kept secret in town? * Have you been debating a name change for years? * If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site * Do you have brand guidelines that are consistently used by everyone creating communications? If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand.
Автор: Coleman Darren Название: Building Brand Experiences: A Practical Guide to Retaining Brand Relevance ISBN: 0749481560 ISBN-13(EAN): 9780749481568 Издательство: Неизвестно Рейтинг: Цена: 50790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
Автор: Niklas Schaffmeister Название: Brand Building and Marketing in Key Emerging Markets ISBN: 3319367692 ISBN-13(EAN): 9783319367699 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.
Автор: Minsky Laurence, Geva Ilan Название: Global Brand Management: A Guide to Developing, Building & Managing an International Brand ISBN: 1789660408 ISBN-13(EAN): 9781789660401 Издательство: Wiley Рейтинг: Цена: 165790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Hone your understanding of international brand management with this textbook, showcasing why it`s critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
Автор: Elena Veselinova, Marija Gogova Samonikov Название: Building Brand Equity and Consumer Trust Through Radical Transparency Practices ISBN: 1522524177 ISBN-13(EAN): 9781522524175 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customersÕ loyalty.Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.Topics CoveredThe many academic areas covered in this publication include, but are not limited to:Brand AwarenessCorporate governanceEmployee EngagementProduct InnovationRisk ManagementSupply Chain ManagementWorkforce Quality
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