The Complexity Turn: Cultural, Management, and Marketing Applications, Woodside Arch G.
Автор: Sterne Jim Название: Artificial Intelligence for Marketing: Practical Applications ISBN: 1119406331 ISBN-13(EAN): 9781119406334 Издательство: Wiley Рейтинг: Цена: 41190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
Автор: Rajagopal Название: Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management ISBN: 1466609699 ISBN-13(EAN): 9781466609693 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.
Автор: Hatice Aydin Название: Digital Marketing Applications ISBN: 363180251X ISBN-13(EAN): 9783631802519 Издательство: Peter Lang Рейтинг: Цена: 72590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.
Автор: Evrim Celtek Название: Handbook of Research on Smart Technology Applications in the Tourism Industry ISBN: 1799819892 ISBN-13(EAN): 9781799819899 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 264270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today's modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism.
The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.
Автор: Christiansen, Bryan Skrinjaric, Tihana Название: Handbook of research on applied ai for international business and marketing applications ISBN: 1799850773 ISBN-13(EAN): 9781799850779 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 264270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academics, practitioners, researchers, and students.
Автор: Vinicius Andrade Brei Название: Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments ISBN: 1680837206 ISBN-13(EAN): 9781680837209 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 49890.00 T Наличие на складе: Нет в наличии. Описание: Discusses the central role that artificial intelligence and, more specifically, machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of machine learning and to analyse required learning, applications, and future developments.
Автор: Stephan Dahl Название: Social Media Marketing: Theories and Applications ISBN: 1529720826 ISBN-13(EAN): 9781529720822 Издательство: Sage Publications Рейтинг: Цена: 59130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
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