The Complexity Turn: Cultural, Management, and Marketing Applications, Woodside Arch G.
Автор: Sterne Jim Название: Artificial Intelligence for Marketing: Practical Applications ISBN: 1119406331 ISBN-13(EAN): 9781119406334 Издательство: Wiley Рейтинг: Цена: 41190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications ISBN: 1522551875 ISBN-13(EAN): 9781522551874 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2102100.00 T Наличие на складе: Невозможна поставка. Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Автор: Veronica Cinti Название: Marketing Applications ISBN: 1773611380 ISBN-13(EAN): 9781773611389 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 145990.00 T Наличие на складе: Невозможна поставка. Описание: This book reveals the theories, the strategies, and real-life case studies of marketing practices, explaining core principles in the context of organizations, business management practice and the changing business environment. It is equally useful for the undergraduate and postgraduate students of management, and is an essential read for all marketing and business administration students.
Автор: Information Resources Management Association Название: E-Marketing: Concepts, Methodologies, Tools, and Applications ISBN: 1466615982 ISBN-13(EAN): 9781466615984 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1789790.00 T Наличие на складе: Невозможна поставка. Описание: E-Marketing: Concepts, Methodologies, Tools and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Автор: Evrim Celtek Название: Handbook of Research on Smart Technology Applications in the Tourism Industry ISBN: 1799819892 ISBN-13(EAN): 9781799819899 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 264270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today's modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism.
The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.
Автор: Stephan Dahl Название: Social Media Marketing: Theories and Applications ISBN: 1529720826 ISBN-13(EAN): 9781529720822 Издательство: Sage Publications Рейтинг: Цена: 59130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
Название: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications ISBN: 1522571167 ISBN-13(EAN): 9781522571162 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1723260.00 T Наличие на складе: Невозможна поставка. Описание: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace.Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Автор: Rajagopal Название: Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management ISBN: 1466609699 ISBN-13(EAN): 9781466609693 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.
Автор: Koen W. De Bock Название: Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships ISBN: 1409444619 ISBN-13(EAN): 9781409444619 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Невозможна поставка. Описание: While the definition of database marketing hasn`t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems.
Автор: Hatice Aydin Название: Digital Marketing Applications ISBN: 363180251X ISBN-13(EAN): 9783631802519 Издательство: Peter Lang Рейтинг: Цена: 72590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.
Автор: Christiansen, Bryan Skrinjaric, Tihana Название: Handbook of research on applied ai for international business and marketing applications ISBN: 1799850773 ISBN-13(EAN): 9781799850779 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 264270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academics, practitioners, researchers, and students.
