Handbook of research on applied ai for international business and marketing applications, Christiansen, Bryan Skrinjaric, Tihana

Автор: Sujata Dash, Bidyadhar Subudhi
Название: Handbook of Research on Computational Intelligence Applications in Bioinformatics
ISBN: 1522504273 ISBN-13(EAN): 9781522504276
Издательство: Mare Nostrum (Eurospan)
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Цена: 192280.00 T
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Описание: Examines emergent research in handling real-world problems through the application of various computation technologies and techniques. Featuring theoretical concepts and best practices in the areas of computational intelligence, artificial intelligence, big data, and bio-inspired computing, this publication is a reference source for graduate students, professionals, academics, and researchers.

Автор: Evrim Celtek
Название: Handbook of Research on Smart Technology Applications in the Tourism Industry
ISBN: 1799819892 ISBN-13(EAN): 9781799819899
Издательство: Mare Nostrum (Eurospan)
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Цена: 264270.00 T
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Описание: In today's modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism.

The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
ISBN: 1522551875 ISBN-13(EAN): 9781522551874
Издательство: Mare Nostrum (Eurospan)
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Цена: 2102100.00 T
Наличие на складе: Невозможна поставка.
Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Автор: Bhattacharyya Siddhartha, Banerjee Pinaki, Majumdar Dipankar
Название: Handbook of Research on Advanced Hybrid Intelligent Techniques and Applications
ISBN: 1466694742 ISBN-13(EAN): 9781466694743
Издательство: Mare Nostrum (Eurospan)
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Цена: 277200.00 T
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Описание: Conventional computational methods, and even the latest soft computing paradigms, often fall short in their ability to offer solutions to many real-world problems due to uncertainty, imprecision, and circumstantial data. Hybrid intelligent computing is a paradigm that addresses these issues to a considerable extent.The Handbook of Research on Advanced Research on Hybrid Intelligent Techniques and Applications highlights the latest research on various issues relating to the hybridization of artificial intelligence, practical applications, and best methods for implementation. Focusing on key interdisciplinary computational intelligence research dealing with soft computing techniques, pattern mining, data analysis, and computer vision, this book is relevant to the research needs of academics, IT specialists, and graduate-level students.

Название: Handbook of research on emerging trends and applications of machine learning
ISBN: 1522596437 ISBN-13(EAN): 9781522596431
Издательство: Mare Nostrum (Eurospan)
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Цена: 335410.00 T
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Описание: Provides a high-level understanding of various machine learning algorithms along with modern tools and techniques using Artificial Intelligence. In addition, the book explores the critical role that machine learning plays in a variety of professional fields including healthcare, business, and computer science.

Автор: Sathiyamoorthi Velayutham
Название: Handbook of Research on Applications and Implementations of Machine Learning Techniques
ISBN: 1522599029 ISBN-13(EAN): 9781522599029
Издательство: Mare Nostrum (Eurospan)
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Цена: 264270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Artificial intelligence is at the forefront of research and implementation in many industries including healthcare and agriculture. Whether it's detecting disease or generating algorithms, deep learning techniques are advancing exponentially. Researchers and professionals need a platform in which they can keep up with machine learning trends and their developments in the real world.

The Handbook of Research on Applications and Implementations of Machine Learning Techniques provides innovative insights into the multi-disciplinary applications of machine learning algorithms for data analytics. The content within this publication examines disease identification, neural networks, and language support. It is designed for IT professionals, developers, data analysts, technology specialists, R&D professionals, industrialists, practitioners, researchers, academicians, and students seeking research on deep learning procedures and their enactments in the fields of medicine, engineering, and computer science.

Автор: Padmavathi Ganapathi, D. Shanmugapriya
Название: Handbook of Research on Machine and Deep Learning Applications for Cyber Security
ISBN: 1522596119 ISBN-13(EAN): 9781522596110
Издательство: Mare Nostrum (Eurospan)
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Цена: 264270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the advancement of technology continues, cyber security continues to play a significant role in today's world. With society becoming more dependent on the internet, new opportunities for virtual attacks can lead to the exposure of critical information. Machine and deep learning techniques to prevent this exposure of information are being applied to address mounting concerns in computer security.

The Handbook of Research on Machine and Deep Learning Applications for Cyber Security is a pivotal reference source that provides vital research on the application of machine learning techniques for network security research. While highlighting topics such as web security, malware detection, and secure information sharing, this publication explores recent research findings in the area of electronic security as well as challenges and countermeasures in cyber security research. It is ideally designed for software engineers, IT specialists, cybersecurity analysts, industrial experts, academicians, researchers, and post-graduate students.

Автор: Albena Dimitrova Mihovska, Roshani Raut
Название: Handbook of Research on the Impact of Deep Learning and IoT on Multi-Industry Applications
ISBN: 1799875113 ISBN-13(EAN): 9781799875116
Издательство: Mare Nostrum (Eurospan)
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Цена: 260570.00 T
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Описание: Deep learning, as a recent AI technique, has proven itself efficient in solving many real-world problems. Deep learning algorithms are efficient, high performing, and an effective standard for solving these problems. In addition, with IoT, deep learning is in many emerging and developing domains of computer technology. Deep learning algorithms have brought a revolution in computer vision applications by introducing an efficient solution to several image processing-related problems that have long remained unresolved or moderately solved. Various significant IoT technologies in various industries, such as education, health, transportation, and security, combine IoT with deep learning for complex problem solving and the supported interaction between human beings and their surroundings.

The Handbook of Research on the Impact of Deep Learning and IoT on Multi-Industry Applications provides insights on how deep learning, together with IoT, impacts various sectors such as healthcare, agriculture, cyber security, and social media analysis applications. The chapters present solutions to various real-world problems using these methods from various researchers' points of view. While highlighting topics such as medical diagnosis, power consumption, livestock management, security, and social media analysis, this book is ideal for IT specialists, technologists, security analysts, medical practitioners, imaging specialists, diagnosticians, academicians, researchers, industrial experts, scientists, and undergraduate and postgraduate students who are working in the field of computer engineering, electronics, and electrical engineering.

Автор: Vallverdu Jordi, Casacuberta David
Название: Handbook of Research on Synthetic Emotions and Sociable Robotics: New Applications in Affective Computing and Artificial Intelligence
ISBN: 1605663549 ISBN-13(EAN): 9781605663548
Издательство: Mare Nostrum (Eurospan)
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Цена: 221540.00 T
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Описание: Decades of scientific research on neurophysiology have proven emotions are not simply a minor aspect of human activity, but rather a fundamental one. This handbook provides comprehensive coverage and definitions of the most important issues, concepts, trends, and technologies in artificial emotions and related topics.

Автор: Christiansen, Yildiz & Yildiz
Название: Handbook Of Research On Effective Marketing In Contemporary Globalism
ISBN: 1466662204 ISBN-13(EAN): 9781466662209
Издательство: Mare Nostrum (Eurospan)
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Цена: 316010.00 T
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Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Автор: Wheeler Scot R
Название: Architecting Experience: A Marketing Science And Digital Analytics Handbook
ISBN: 9814678414 ISBN-13(EAN): 9789814678414
Издательство: World Scientific Publishing
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Цена: 68640.00 T
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Описание: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

Автор: CARVAULHO & ISIAS
Название: Handbook of research on entrepreneurship and marketing for global reach in the digital economy /
ISBN: 1522563075 ISBN-13(EAN): 9781522563075
Издательство: Mare Nostrum (Eurospan)
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Цена: 382270.00 T
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Описание: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.