Digital Marketing Applications, Hatice Aydin

Автор: Bogost Ian
Название: How to Talk about Videogames
ISBN: 0816699127 ISBN-13(EAN): 9780816699124
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 16680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Videogames! Aren’t they the medium of the twenty-first century? The new cinema? The apotheosis of art and entertainment, the realization of Wagnerian gesamtkunstwerk? The final victory of interaction over passivity? No, probably not. Games are part art and part appliance, part tableau and part toaster. In How to Talk about Videogames, leading critic Ian Bogost explores this paradox more thoroughly than any other author to date.Delving into popular, familiar games like Flappy Bird, Mirror’s Edge, Mario Kart, Scribblenauts, Ms. Pac-Man, FarmVille, Candy Crush Saga, Bully, Medal of Honor, Madden NFL, and more, Bogost posits that videogames are as much like appliances as they are like art and media. We don’t watch or read games like we do films and novels and paintings, nor do we perform them like we might dance or play football or Frisbee. Rather, we do something in-between with games. Games are devices we operate, so game critique is both serious cultural currency and self-parody. It is about figuring out what it means that a game works the way it does and then treating the way it works as if it were reasonable, when we know it isn’t.Noting that the term games criticism once struck him as preposterous, Bogost observes that the idea, taken too seriously, risks balkanizing games writing from the rest of culture, severing it from the “rivers and fields” that sustain it. As essential as it is, he calls for its pursuit to unfold in this spirit: “God save us from a future of games critics, gnawing on scraps like the zombies that fester in our objects of study.”

Автор: Berkowitz, Eric N.
Название: Essentials of Health Care Marketing 4 edf.
ISBN: 1284094316 ISBN-13(EAN): 9781284094312
Издательство: Jones & Bartlett
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Цена: 105590.00 T
Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market.
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.
New to the Fourth Edition:

Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform.
Chapter 4 now includes discussion of exchanges.
Chapter 10 addresses increasing amount of system consolidation.

Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
ISBN: 1522551875 ISBN-13(EAN): 9781522551874
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 2102100.00 T
Наличие на складе: Невозможна поставка.
Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovations in Social Marketing and Public Health Communication

Автор: Kaufman
Название: Digital Marketing
ISBN: 0415716756 ISBN-13(EAN): 9780415716758
Издательство: Taylor&Francis
Рейтинг:
Цена: 43890.00 T
Наличие на складе: Нет в наличии.
Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

Автор: Kingsnorth Simon
Название: Digital Marketing Strategy
ISBN: 074947470X ISBN-13(EAN): 9780749474706
Издательство: TBS/GBS
Рейтинг:
Цена: 39590.00 T
Наличие на складе: Поставка под заказ.
Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

Автор: Ryan Damian
Название: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
ISBN: 0749478438 ISBN-13(EAN): 9780749478438
Издательство: TBS/GBS
Рейтинг:
Цена: 27440.00 T
Наличие на складе: Невозможна поставка.
Описание: Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Автор: Sterne Jim
Название: Artificial Intelligence for Marketing: Practical Applications
ISBN: 1119406331 ISBN-13(EAN): 9781119406334
Издательство: Wiley
Рейтинг:
Цена: 41190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.

Автор: Veronica Cinti
Название: Marketing Applications
ISBN: 1773611380 ISBN-13(EAN): 9781773611389
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 145990.00 T
Наличие на складе: Невозможна поставка.
Описание: This book reveals the theories, the strategies, and real-life case studies of marketing practices, explaining core principles in the context of organizations, business management practice and the changing business environment. It is equally useful for the undergraduate and postgraduate students of management, and is an essential read for all marketing and business administration students.

Название: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
ISBN: 1522571167 ISBN-13(EAN): 9781522571162
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 1723260.00 T
Наличие на складе: Невозможна поставка.
Описание: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace.Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Автор: Rajagopal
Название: Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
ISBN: 1466609699 ISBN-13(EAN): 9781466609693
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.

Автор: Information Resources Management Association
Название: E-Marketing: Concepts, Methodologies, Tools, and Applications
ISBN: 1466615982 ISBN-13(EAN): 9781466615984
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 1789790.00 T
Наличие на складе: Невозможна поставка.
Описание: E-Marketing: Concepts, Methodologies, Tools and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.