Sports and entertainment marketing 9780357124970

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Автор: Oelkers, Dotty (developing Educational Solutions) Kaser, Ken (clements High School, Sugarland Tx)
Название: Sports and entertainment marketing
ISBN: 9780357124970
Издательство: Cengage Learning
Классификация:

Навыки и методы преподавания

Торговля и маркетинг

Индустрия спорта и отдыха

ISBN-10: 0357124979
Обложка/Формат: Hardcover
Вес: 1.16 кг.
Дата издания: 01.01.2021
Язык: English
Издание: 5 revised edition
Иллюстрации: Illustrations, unspecified
Размер: 27.69 x 22.10 x 3.56 cm
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии
Описание: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators. MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform today�s students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes.

Sports and entertainment marketing, Oelkers, Dotty (developing Educational Solutions) Kaser, Ken (clements High School, Sugarland Tx)