Social Media Marketing 2021: The 7 Secret Digital Marketing Strategies to Turn Your Online Business, Personal Brand or Marketing Agency into a Cash, Branding Michael
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 18470.00 T Наличие на складе: Есть Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Publications Sandu Название: Win Out: Sports Graphic Design and Branding ISBN: 3943330222 ISBN-13(EAN): 9783943330229 Издательство: Неизвестно Рейтинг: Цена: 41380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Whether for globally recognized sporting spectacles like the Olympics or the World Cup, or for lesser-known brands and local tournaments, visual language is critical for promoters and organizers to establish an identity, create fan bases, and generate positive influence. WIN OUT: Sports Graphic Design and Branding hand-picks from around the globe more than eighty inspiring incidences of sports design and branding, from the 2020 Tokyo Olympics to Clube, a sports bar in Porto, Portugal, and includes teams, gyms, facilities, and tournaments in a variety of sports. Interviews with select designers and collectors reveal the inspirations and processes in this field and demonstrate how all the things we love about sports--athleticism, excellence, sportsmanship, togetherness, cultural identity--manifest in visual design.
Автор: Heller Steven, Anderson Gail Название: The Logo Design Idea Book: (Logo Beginners Guide, LOGO Design Basics, Visual Branding Book) ISBN: 1786274124 ISBN-13(EAN): 9781786274120 Издательство: Laurence King Рейтинг: Цена: 15170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Название: Epica Book 32: Creative Communications ISBN: 1350065781 ISBN-13(EAN): 9781350065789 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Невозможна поставка. Описание:
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.
As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.
Автор: Schaefer Wolfgang, Kuehlwein J. P. Название: Rethinking Prestige Branding: Secrets of the Ueber-Brands ISBN: 0749479221 ISBN-13(EAN): 9780749479220 Издательство: Неизвестно Цена: 174570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they`re sold, but how consumers respond to them.
Автор: Dalton Rob Название: Power Up Your B2B Branding: And Make Your Competitors Hate You in 35 Days ISBN: 1543969186 ISBN-13(EAN): 9781543969184 Издательство: Неизвестно Рейтинг: Цена: 22070.00 T Наличие на складе: Невозможна поставка. Описание: Framing Healthcare instruction: An Information Literacy Handbook for the health sciences will analyze bibliographic instruction in the health sciences through the lens of the ACRL Information Literacy Framework. The handbook covers information literacy instruction in progressively higher-stakes health sciences populations in multiple settings.
Many people would like to further their career, create a successful blog, work as a personality on YouTube, and so much more.
But all of this is going to take some time and some effort, and many will five up before they even start. But creating a good personal brand will be able to help you reach your goals in no time at all, you just need to know the right steps to use to get started.
This guidebook is going to take some time to explore how you can make your own personal brand as well. If you are willing to take your time, and really explore all that there is with creating this kind of brand, you will be amazed at the results that you can get as well Whether you want to increase your chances of getting a job, you want to start your own career, or you are looking to become a type of celebrity with enough work, you will find that personal branding is going to help you get there.
Some of the topics that we are going to explore when it comes to personal branding will include:
The basics of having your own personal brand
How you can have the right mentality to help you start your own personal brand.
The tools that you need to build up your own personal brand.
The steps that you need to take to get started.
Remembering the importance of being yourself.
How to choose your audience to get the best return on your time.
The importance of using a mentor during this time.
Why you should consider having a good team behind you, to ensure you get started on the right track.
How to create a brand on Facebook, YouTube, Instagram, and Twitter.
How you can grow your personal brand over time.
Creating a personal brand is going to be similar to what you would see when working on a brand for a company or for a product. It is going to take some time, and it won't happen overnight. But with the right mindset, and some hard work, you will be able to see some amazing results with your personal brand today.
Автор: Chen Joshua C., Hartwell Margaret Название: Archetypes in Branding: A Toolkit for Creatives and Strategists ISBN: 1440308187 ISBN-13(EAN): 9781440308185 Издательство: David & Charles Цена: 34640.00 T Наличие на складе: Поставка под заказ. Описание:
"Archetypes in Branding: A Toolkit for Creatives and Strategists" offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
Forge relationships with the myriad stakeholders that affect your business.
Empower your team to access their creativity and innovate with integrity.
Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
If you want to learn how you can build a HUGE personal brand in the modern digital age then keep reading...
Do you want to learn how to grow a HUGE and authentic Social Media following? Do you want to learn the secrets to providing huge value and monetizing your audience? Do you want to learn how to stand out and become an authority in your niche?
As you are someone who is reading this I'm guessing you answered yes to one of those questions. Unfortunately, many resources overcomplicate the whole process leaving you confused and without a blueprint to Personal Branding success.
Luckily for you, this is what this book is all about. Inside, you will discover the EXACT practical blueprint to growing, maintaining and sustaining your Personal Brand on an array of Social Media.
What is often overlooked, is the different strategies you need to optimize your presence on ALL Social Media and what are the most important for your situation.
For example, we go over Simple and Proven strategies for growing your Instagram, Facebook, YouTube and Twitter as well as for the most overlooked websites you probably haven't considered...
No matter your niche, you can become an authority figure and DOMINATE for years to come.
Here is just a slither of what you will discover inside... - The 10 Golden Rules of Personal Branding
- How to gain more followers by spending less on ads
- Think you need millions of followers to have a successful personal brand? Think again.
- Stop wasting time trying to build a following using sly tactics, do THIS instead
- What successful influencers know about monetizing their audience, that you don't
- How unemployed teenagers are building HUGE Instagram accounts and getting rich
- The most overlooked Social Media platform to build your Personal Brand - The ESSENTIAL steps to profitable Facebook Ads
- The best ways to monetize your following without selling your soul to the devil
- Proven blueprints to success on all major Social Media
- How Instagram stars maximise engagement on every post
- The secret strategies to growing your YouTube FAST
- Why Instagram ads could hold the key to your success
- 11 Startling ways to grow your Facebook following - How Influencers get incredible brand deals CONSISTENTLY
- The crucial secret that all but guarantees you more likes, comments and engagement on every post
- How to find your corner of the market and dominate it
And much, much more
So, even if you currently have 0 followers and have never entered into the realm of Personal Branding, this book outlines easy to follow and proven systems that will see your follower count rise faster than you could've ever imagined. No longer will you have any excuses left.
So, if you want to start your path to Personal Branding success then scroll up and click "Add to Cart"
Автор: Blokdyk Gerardus Название: Employer Branding a Complete Guide - 2019 Edition ISBN: 0655542361 ISBN-13(EAN): 9780655542360 Издательство: Неизвестно Рейтинг: Цена: 122770.00 T Наличие на складе: Невозможна поставка. Описание:
Is the legal department comfortable with this design in the current legal/regulatory environment? What employers have the largest hiring or retraining needs? How much are the Employer Branding costs? Does it conflict with regulations?
Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department.
Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Employer Branding investments work better.
This Employer Branding All-Inclusive Self-Assessment enables You to be that person.
All the tools you need to an in-depth Employer Branding Self-Assessment. Featuring 967 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Employer Branding improvements can be made.
In using the questions you will be better able to:
- diagnose Employer Branding projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- implement evidence-based best practice strategies aligned with overall goals
- integrate recent advances in Employer Branding and process design strategies into practice according to best practice guidelines
Using a Self-Assessment tool known as the Employer Branding Scorecard, you will develop a clear picture of which Employer Branding areas need attention.
Your purchase includes access details to the Employer Branding self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:
- The latest quick edition of the book in PDF
- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
- The Self-Assessment Excel Dashboard
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
- In-depth and specific Employer Branding Checklists
- Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Автор: Srivastava, Ankit Название: Social media marketing & branding ISBN: 938817691X ISBN-13(EAN): 9789388176910 Издательство: Неизвестно Рейтинг: Цена: 22930.00 T Наличие на складе: Невозможна поставка. Описание: The Micro MBA Key FeaturesComplete this book to earn an exclusive certificate in "Digital Campaign Design" and "Social Media Marketing"Prepare for Social Media Certification from Facebook, Twitter and moreDigital Marketing Career Guide Included Free Resume templates45 Digitally Interactive Chapters 20+ Case Studies160+ Chapter-wise Interview QuestionsBecome Job ready in 4-weeks DescriptionBefore you invest your time in this book, you should find the answers to the following questions;How can this book help you get a job? Why not study online? Why this book? Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, you'll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebook(TM), Twitter(TM), Hootsuite(TM) and HubSpot(TM) certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms. What will you learnBook has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience.Who this book is forYou could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.Table of Contents Social Media Marketing for Each Step of the Digital Customer's Life Cycle The Digital Customer Life Cycle Phases and Stages of the Customer Experience Funnel Digital Ads Programmatic and Real Time Digital Ad Buying (How Digital Ads Work) Programmatic Bidding for ADS on Facebook Setting up A Facebook & Instagram Ad Campaign Facebook Ad Types Creating Facebook Ad's Creative and Copy Ad Reporting and Optimization Segmentation Convectional Segmentation Segmenting Audience with Facebook Remarketing with Facebook's Custom Audience Digital Behavioral Segmentation Using Custom Audience Creating Buyer Personas Digital Value and Marketing Message Unique Digital Value Proposition Perceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message Designing a Unique Digital Value Proposition Digital Media and Engagement Paid, Earned, and Owned Media Social Media Engagement Content Marketing for Social Engagement and Story Telling Content Marketing User-Generated Content Transmedia Storytelling Digital Influence Driven Marketing Digital Influence Influencer Marketing UI, UX, CX, and BX for Digital Marketing Understanding UI, UX, CX and BX CX and UX for Social Media Digital Brand Experience and Management Digital Branding Brand Promotors and Detractors Social Listening, Selling, Care, and Crisis Social Listening Social Selling Social Media for Customer Service, Support, and Delight Setting Up Social Customer Care Managing a Social Media Crisis Agile Testing for Social Media A/B Testing A/B Testing Facebook Ad Campaigns
Автор: Sterling Cynthia Название: Branding: Distilled ISBN: 0991043677 ISBN-13(EAN): 9780991043675 Издательство: Неизвестно Рейтинг: Цена: 25750.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
