Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice 9783631674949

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Автор: Toni Schmidt
Название: Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice
ISBN: 9783631674949
Издательство: Peter Lang
Классификация:

Управление распределением и складированием

Исследование рынка

ISBN-10: 3631674945
Обложка/Формат: Hardcover
Страницы: 135
Вес: 0.28 кг.
Дата издания: 20.04.2016
Серия: Schriften zu marketing und handel
Язык: English
Издание: New ed
Размер: 211 x 150 x 15
Читательская аудитория: Professional & vocational
Ключевые слова: Distribution & warehousing management,Market research, BUSINESS & ECONOMICS / Marketing / Research
Подзаголовок: Drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice
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Поставляется из: Англии
Описание: This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors.
Дополнительное описание: Contents: Effects of In- and Out-of-Store Factors on Attention and Evaluation – In- and Out-of-Store Factors’ Interaction and Moderation Effects on Attention and Evaluation – Degree of Attention and Likelihood to Choose Favorite Brand – Determinants of Ch

Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice, Toni Schmidt