Kids and Branding in a Digital World, Gunter Barry
Автор: Webb Rick Название: Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing ISBN: 1137279869 ISBN-13(EAN): 9781137279866 Издательство: Springer Рейтинг: Цена: 19370.00 T Наличие на складе: Нет в наличии. Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Автор: Simanowski, Roberto, Название: The death algorithm and other digital dilemmas / ISBN: 0262536374 ISBN-13(EAN): 9780262536370 Издательство: MIT Press Рейтинг: Цена: 21390.00 T Наличие на складе: Невозможна поставка. Описание:
Provocative takes on cyberbullshit, smartphone zombies, instant gratification, the traffic school of the information highway, and other philosophical concerns of the Internet age.
In The Death Algorithm and Other Digital Dilemmas, Roberto Simanowski wonders if we are on the brink of a society that views social, political, and ethical challenges as technological problems that can be fixed with the right algorithm, the best data, or the fastest computer. For example, the "death algorithm " is programmed into a driverless car to decide, in an emergency, whether to plow into a group of pedestrians, a mother and child, or a brick wall. Can such life-and-death decisions no longer be left to the individual human?
In these incisive essays, Simanowski asks us to consider what it means to be living in a time when the president of the United States declares the mainstream media to be an enemy of the people--while Facebook transforms the people into the enemy of mainstream media. Simanowski describes smartphone zombies (or "smombies") who remove themselves from the physical world to the parallel universe of social media networks; calls on Adorno to help parse Trump's tweeting; considers transmedia cannibalism, as written text is transformed into a postliterate object; compares the economic and social effects of the sharing economy to a sixteen-wheeler running over a plastic bottle on the road; and explains why philosophy mat become the most important element in the automotive and technology industries.
Автор: Vincent Miller Название: Understanding Digital Culture ISBN: 1473993873 ISBN-13(EAN): 9781473993877 Издательство: Sage Publications Рейтинг: Цена: 42230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From profiling databases and mashups to cybersex and the truth about social networking, Miller`s insightful second edition traces the pervasive influence of `digital culture` throughout contemporary life.
Название: Epica Book 28: Creative Communications ISBN: 1472590694 ISBN-13(EAN): 9781472590695 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Нет в наличии. Описание:
Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.
Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogot ) and fascinating background stories on all the latest Epica d'Or winners.
Автор: Gottlieb, Dr Baruch Название: Digital materialism ISBN: 1787436691 ISBN-13(EAN): 9781787436695 Издательство: Emerald Рейтинг: Цена: 66390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital materiality (digimat) proposes a set of basic principles for how we understand the world through digital processes. This short book sets out a methodical materialist understanding of digital technologies, where they come from, how they work, and what they do.
How digital technology is profoundly renewing our sense of what is real and how we perceive.
Digital technologies are not just tools; they are structures of perception. They determine the way in which the world appears to us. For nearly half a century, technology has provided us with perceptions coming from an unknown world. The digital beings that emerge from our screens and our interfaces disrupt the notion of what we experience as real, thereby leading us to relearn how to perceive. In Being and the Screen, St phane Vial provides a philosophical analysis of technology in general, and of digital technologies in particular, that relies on the observation of experience (phenomenology) and the history of technology (epistemology). He explains that technology is no longer separate from ourselves--if it ever was. Rather, we are as much a part of the machine as the machine is part of us. Vial argues that the so-called difference between the real and the virtual does not exist and never has. We are living in a hybrid environment--which is both digital and nondigital, online and offline. With this book, Vial endows philosophical meaning to what we experience daily in our digital age.
In A Short Treatise on Design, Vialoffers a concise introduction to the discipline of design--not a history book, but a book built of philosophical problems, developing a theory of the effect of design.
This book is published with the support of the University of N mes, France.
Автор: Natalie Jomini Stroud, Shannon McGregor Название: Digital discussions stroud ISBN: 0815381867 ISBN-13(EAN): 9780815381860 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The scholars involved in Digital Discussions represent forward thinkers who aim to inform the study of political communication by analyzing the behavior of and messages left by citizens, elites, and journalists in digital spaces. It is critical reading for those studying and working in communication studies with a focus on big data.
Автор: Massimo Ragnedda Название: Digital inclusion : ISBN: 1498562124 ISBN-13(EAN): 9781498562126 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 126720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This collection examines the risks and social opportunities created by the growth of information and communication technologies. In particular, the contributors analyze how digital inclusion is affected by the social and cultural contexts of access around the world.
Автор: Kennedy, Jenny Название: Digital domesticity : ISBN: 0190905794 ISBN-13(EAN): 9780190905798 Издательство: Oxford Academ Рейтинг: Цена: 40120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital Domesticity is a timely socio-material account of media technologies and domestic life during the first two decades of the twenty-first century.
Автор: Lerman Название: The Language of Branding ISBN: 0415806747 ISBN-13(EAN): 9780415806749 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
Автор: Cliffe Kenneth Название: Advertising and Branding: Creating a Global Business ISBN: 1682854558 ISBN-13(EAN): 9781682854556 Издательство: Неизвестно Цена: 155570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of advertising and marketing. It will help the readers in keeping pace with the rapid changes in this field.
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