Kaufmann Hans Ruediger, Panni Mohammad Fateh Ali Khan Socio-Economic Perspectives on Consumer Engagement and Buying Behavior 9781522521396

Варианты приобретения

Цена: 199590.00T
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Америка: 200 шт.
При оформлении заказа до:
Ориентировочная дата поставки:
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Автор: Kaufmann Hans Ruediger, Panni Mohammad Fateh Ali Khan
Название: Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
ISBN: 9781522521396
Издательство: Mare Nostrum (Eurospan)
Классификация:

Управление продажами и маркетингом

ISBN-10: 1522521399
Обложка/Формат: Hardback
Страницы: 350
Вес: 1.32 кг.
Дата издания: 30.05.2017
Серия: Advances in marketing, customer relationship management, and e-services
Язык: English
Размер: 279 x 216 x 25
Читательская аудитория: Professional and scholarly
Ключевые слова: Sales & marketing management
Рейтинг:
Поставляется из: Англии
Описание: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior, Kaufmann Hans Ruediger, Panni Mohammad Fateh Ali Khan