Make Your Nonprofit Social: Engage Your Users With Social Media, Heather Sallee, Jennifer Morehead, Lindsay Chambers
Автор: Wojewoda, Nicolo Название: How to engage youth to drive corporate sustainability ISBN: 1909293482 ISBN-13(EAN): 9781909293489 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Young people can bring significant value to corporate sustainability efforts, in their multiple roles as social customers, future intrapreneurs, and impact partners. How to Engage Youth to Drive Corporate Sustainability raises awareness among business professionals of the specific roles that young people could play in their projects or more widely in their organizations. It provides practical steps that professionals can take to engage young people and drive forward - with more effectiveness and legitimacy - their corporate sustainability efforts. The book focuses on the three key roles that young people can play (social customers, future intrapreneurs, and impact partners). For each of these roles, there is a case study illustrating how successful companies or youth organizations have harnessed the energy and talent of young people in that role. Finally, some considerations are outlined on the future of youth engagement in CSR, taking into account the changing nature of the sustainability space.
Автор: Heather Sallee, Jennifer Morehead, Lindsay Chambers Название: Make Your Business Social: Engage Your Customers With Social Media ISBN: 1952538009 ISBN-13(EAN): 9781952538001 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence.
In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you’re not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners.
Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.
Автор: Asencio Hugo, Sun Rui Название: Cases on Strategic Social Media Utilization in the Nonprofit Sector ISBN: 1466681888 ISBN-13(EAN): 9781466681880 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 163020.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Brings together cases and chapters that examine both the practical and theoretical components of creating an online social community for nonprofit organisations. The technologies discussed in this book provide organisations with the necessary cost-effective tools for fundraising, marketing, and civic engagement.
Автор: Pagnoni Laurence A. Название: Fundraising 401: Masterclasses in Nonprofit Fundraising That Would Make Peter Drucker Proud ISBN: 1734645903 ISBN-13(EAN): 9781734645903 Издательство: Неизвестно Рейтинг: Цена: 34430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: ITIL(R) 4 Managing Professional CoursewareITIL 4 Managing Professional (ITIL MP) consists of four modules and is the next level of ITIL 4 to be released after ITIL 4 Foundation. ITIL MP targets IT practitioners working within technology and digital teams across businesses. The Managing Professional (MP) stream provides practical and technical knowledge about how to run successful IT-enabled services, teams and workflows. The Managing Professional Transition module is designed to allow ITIL v3 candidates to easily transition to ITIL 4. They can get the ITIL 4 Managing Professional designation through one course and one exam. The material includes;¢ Updated glossaries with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ New diagram packs with annotations for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ Updated syllabi with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ The `High Velocity IT` manuscript, syllabus, glossary and diagram pack remain unchanged¢ Practices Overviews and the product brochure remain unchanged¢ An up-to-date Quick Reference Guide with all the information you need¢ Updated Core Manuscripts, for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ While the changes are quite large, they have been made for streamlining or refinement only¢ There have been no changes to the examinable content or the key concepts
Автор: Gamble Stephen Название: Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers ISBN: 1119157439 ISBN-13(EAN): 9781119157434 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.
Автор: Burnett, John J. Название: Nonprofit marketing best practices ISBN: 047179189X ISBN-13(EAN): 9780471791898 Издательство: Wiley Рейтинг: Цена: 35890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Introducing services marketing as the foundation for nonprofit marketing planning, this book addresses vital issues including: how to market intangibles; defining services and service products; the unique characteristics of service products; the marketing related needs and wants of nonprofits; and best practices marketing strategies and tactics.
Автор: Fortenberry John L. Название: Nonprofit Marketing ISBN: 0763782610 ISBN-13(EAN): 9780763782610 Издательство: Jones & Bartlett Рейтинг: Цена: 102770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank
Автор: Brooks Jeff Название: Money-raising Nonprofit Brand ISBN: 1118583426 ISBN-13(EAN): 9781118583425 Издательство: Wiley Рейтинг: Цена: 44880.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Why commercial-style branding doesn`t work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn`t worked.
Автор: Rushton Michael Название: Pricing Strategy for the Arts ISBN: 0415713676 ISBN-13(EAN): 9780415713672 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.
Автор: Menzel Название: Ethics Management for Public and Nonprofit Managers ISBN: 1138190160 ISBN-13(EAN): 9781138190160 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This practical book is dedicated to building ethical organizations. It has been written for college students preparing for careers in public service as well as for elected and appointed officials, administrators, and career public servants in the United States and elsewhere. Concise and comprehensive, Ethics Management for Public and Nonprofit Managers takes a managerial ethics approach to building and leading ethical public organizations. It includes:
a discussion of the U.S. constitutional and administrative environment in which officials carry out their duties;
descriptions and assessments of the tools available to elected and appointed officials who are committed to building ethical organizations;
an overview of legislative and administrative measures taken by Congress, presidents, the judiciary, and the fifty states to foster ethical governance;
unique coverage of ethics management around the world, with a focus on the US, Europe, and Asia; and
hands-on skill-building exercises with active learning opportunities that conclude each chapter.
This third edition includes a new chapter on 'achieving ethical competence, ' exploring a wide range of ethical issues that confront public and nonprofit managers in their efforts to lead and build organizations of integrity. Examples and cases from both the public and the nonprofit sectors are incorporated throughout the third edition so that the book acts as a kind of 'field guide' for ethical behavior, with descriptions and assessments of the tools available to elected and appointed officials at every level. Accompanying the third edition text is a series of exercises that build ethical competence skills, asking the reader to judge the ethical competence of key actors in cases drawn from recent headlines.
Автор: Chew Название: Strategic Positioning in Voluntary and Charitable Organizations ISBN: 1138879444 ISBN-13(EAN): 9781138879447 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.
Автор: Levy Michele Название: Building Your Brand: A Practical Guide for Nonprofit Organizations ISBN: 1614486751 ISBN-13(EAN): 9781614486756 Издательство: Неизвестно Рейтинг: Цена: 16510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get * Can everyone in your organization explain how all the pieces (programs and services) fit together * Do you feel like you're the best kept secret in town? * Have you been debating a name change for years? * If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site * Do you have brand guidelines that are consistently used by everyone creating communications? If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand.
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