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Customer Relationship Management: How To Develop and Execute a CRM Strategy, Michael Pearce


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Цена: 29250.00T
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Автор: Michael Pearce
Название:  Customer Relationship Management: How To Develop and Execute a CRM Strategy
ISBN: 9781953349644
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 1953349641
Обложка/Формат: Paperback
Страницы: 150
Вес: 0.29 кг.
Дата издания: 30.03.2021
Язык: English
Размер: 22.86 x 15.24 x 1.42 cm
Ключевые слова: Customer services
Подзаголовок: How to develop and execute a crm strategy
Рейтинг:
Поставляется из: Англии
Описание: The subject of the book is “Customer Relationship Management (CRM).” The target audience is multi-layered:Businesses of all types and sizes from SME’s upwards. Board Directors, Senior Managers and middle managers in CRM related functions: IT, Marketing, Sales, Customer Service etc.MBA and masters’ students and upper level graduates studying business related degrees.Students or independent learners seeking CRM education or certification through organisations such as AARM (Association for the Advancement of Relationship Marketing).Those pursuing professional qualifications in marketing through international organisations such as the Chartered Institute of Marketing.CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognised that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community starting to address the subject in the early 2000’s.To-day, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the centre of the business.The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. This book is designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the “C,” “R” and “M” in CRM. It is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to go about converting them into delivery. It is written in an easily digestible, non-academic style. It is intended that the reader can relate to the subject as part of “real” business whilst treating the subject with the utmost respect. In so doing, really engaging and involving the reader.
Дополнительное описание: Customer services


Social Media Marketing for Beginners: How to Build and Execute Your Own Internet Marketing Strategy with Facebook, Twitter, YouTube, LinkedIn and Inst

Автор: Media Micheal
Название: Social Media Marketing for Beginners: How to Build and Execute Your Own Internet Marketing Strategy with Facebook, Twitter, YouTube, LinkedIn and Inst
ISBN: 1801764646 ISBN-13(EAN): 9781801764643
Издательство: Неизвестно
Рейтинг:
Цена: 22040.00 T
Наличие на складе: Нет в наличии.
Описание:

★ 55% OFF for Bookstores NOW at $ 23.97 instead of $ 33.97 LAST DAYS ★


Do you want to scale your business despite the competition?


There is the argument that the products you are offering are not unique, as others are selling it too, so how does one go about scaling up their business despite the competition? That is where social media marketing comes into play, the ones with the same products as you, are making more money because these businesses know how to use platforms and social media to their advantage.


Social media is more popular than ever, and when it comes to advertising, it's a fantastic way to take your business to the next level.

To achieve such success, it will take constant learning and application of new marketing strategies, embracing emerging marketing technologies and investing a lot of time and money in getting maximum exposure for your business.


Use this guide to kickstart your social media marketing efforts, define your target audience and find out which is the most effective platform to reach them and to convert them to customers. While Facebook, Twitter, Instagram, YouTube, and LinkedIn are the top social media tools for small business to promote their products and run effective branding campaigns, not all of them are suitable for every type of business. As an entrepreneur and marketer, it is your job to research the available social media platforms, integrate effective tools, and select the most rewarding platforms to focus on to streamline your marketing campaigns and make them a success.


Each year, social media platforms gain more users, continuing to grow and expand. Social media marketing is the way of the future, and both long-standing and startup businesses have plenty to gain from these platforms-gains which can help propel their business to greater heights and connect with consumers in a way that they never could before. Within these fast-paced, ever-changing social media platforms lies the potential for a huge boost for businesses to bring awareness about their products and services if they tap into this resource.


Understanding how social media works is the secret that you need to online success. Understanding how your target audience works-what they want and what they need-and understanding how these elements will work to help your business get to the next level you're looking to accomplish. Social media platforms are a world of variety and potential. Allow yourself time to learn the ropes and really get the hang of it. After all, Rome wasn't built in a day-and neither was your business. Your social media presence, like everything else, needs time to grow organically on its own. All you need to do is to keep that great content coming, utilize every available tool, be consistent, and be persistent-and it will happen.


This book covers:


  • Defining Social Media Marketing
  • Separating Social Media Marketing (SMM)
  • Social Media Marketing Strategy
  • Importance of Social Media Marketing
  • Create a winning social media marketing strategy
  • Tips for Picking the Right Social Media Platform for Your Business
  • Best Social Networks for Ecommerce Advertising
  • Step by step instructions to Set Up Facebook Advertising Campaigns
  • Ways to Manage Social Advertising Campaigns
  • How social media platform improves your business
  • Mistakes you must avoid
  • Tips to guarantee your success



★ 55% OFF for Bookstores NOW at $ 23.97 instead of $ 33.97 LAST DAYS ★

You will Never Stop Using this Awesome Cookbook

Buy it NOW and get addicted to this amazing book


Customer Relationship Management in the Financial Industry

Автор: Rajola Federico
Название: Customer Relationship Management in the Financial Industry
ISBN: 3642355536 ISBN-13(EAN): 9783642355530
Издательство: Springer
Рейтинг:
Цена: 81050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.

Customer Relationship Management in the Financial Industry

Автор: Federico Rajola
Название: Customer Relationship Management in the Financial Industry
ISBN: 3642435645 ISBN-13(EAN): 9783642435645
Издательство: Springer
Рейтинг:
Цена: 81050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.

Social Media Marketing for Beginners: How to Build and Execute Your Own Internet Marketing Strategy with Facebook, Twitter, YouTube, LinkedIn and Inst

Автор: Media Micheal
Название: Social Media Marketing for Beginners: How to Build and Execute Your Own Internet Marketing Strategy with Facebook, Twitter, YouTube, LinkedIn and Inst
ISBN: 1801764670 ISBN-13(EAN): 9781801764674
Издательство: Неизвестно
Рейтинг:
Цена: 34000.00 T
Наличие на складе: Нет в наличии.
Описание:

★ 55% OFF for Bookstores NOW at $ 36.97 instead of $ 46.97 LAST DAYS ★


Do you want to scale your business despite the competition?


There is the argument that the products you are offering are not unique, as others are selling it too, so how does one go about scaling up their business despite the competition? That is where social media marketing comes into play, the ones with the same products as you, are making more money because these businesses know how to use platforms and social media to their advantage.


Social media is more popular than ever, and when it comes to advertising, it's a fantastic way to take your business to the next level.

To achieve such success, it will take constant learning and application of new marketing strategies, embracing emerging marketing technologies and investing a lot of time and money in getting maximum exposure for your business.


Use this guide to kickstart your social media marketing efforts, define your target audience and find out which is the most effective platform to reach them and to convert them to customers. While Facebook, Twitter, Instagram, YouTube, and LinkedIn are the top social media tools for small business to promote their products and run effective branding campaigns, not all of them are suitable for every type of business. As an entrepreneur and marketer, it is your job to research the available social media platforms, integrate effective tools, and select the most rewarding platforms to focus on to streamline your marketing campaigns and make them a success.


Each year, social media platforms gain more users, continuing to grow and expand. Social media marketing is the way of the future, and both long-standing and startup businesses have plenty to gain from these platforms-gains which can help propel their business to greater heights and connect with consumers in a way that they never could before. Within these fast-paced, ever-changing social media platforms lies the potential for a huge boost for businesses to bring awareness about their products and services if they tap into this resource.


Understanding how social media works is the secret that you need to online success. Understanding how your target audience works-what they want and what they need-and understanding how these elements will work to help your business get to the next level you're looking to accomplish. Social media platforms are a world of variety and potential. Allow yourself time to learn the ropes and really get the hang of it. After all, Rome wasn't built in a day-and neither was your business. Your social media presence, like everything else, needs time to grow organically on its own. All you need to do is to keep that great content coming, utilize every available tool, be consistent, and be persistent-and it will happen.


This book covers:


  • Defining Social Media Marketing
  • Separating Social Media Marketing (SMM)
  • Social Media Marketing Strategy
  • Importance of Social Media Marketing
  • Create a winning social media marketing strategy
  • Tips for Picking the Right Social Media Platform for Your Business
  • Best Social Networks for Ecommerce Advertising
  • Step by step instructions to Set Up Facebook Advertising Campaigns
  • Ways to Manage Social Advertising Campaigns
  • How social media platform improves your business
  • Mistakes you must avoid
  • Tips to guarantee your success



★ 55% OFF for Bookstores NOW at $ 36.97 instead of $ 46.97 LAST DAYS ★

You will Never Stop Using this Awesome Cookbook

Buy it NOW and get addicted to this amazing book


Social Media Marketing for Beginners: How to Build and Execute Your Own Internet Marketing Strategy with Facebook, Twitter, YouTube, LinkedIn and Inst

Автор: Media Micheal
Название: Social Media Marketing for Beginners: How to Build and Execute Your Own Internet Marketing Strategy with Facebook, Twitter, YouTube, LinkedIn and Inst
ISBN: 1801764654 ISBN-13(EAN): 9781801764650
Издательство: Неизвестно
Рейтинг:
Цена: 24800.00 T
Наличие на складе: Нет в наличии.
Описание:

★ 55% OFF for Bookstores NOW at $ 26.97 instead of $ 36.97 LAST DAYS ★


Do you want to scale your business despite the competition?


There is the argument that the products you are offering are not unique, as others are selling it too, so how does one go about scaling up their business despite the competition? That is where social media marketing comes into play, the ones with the same products as you, are making more money because these businesses know how to use platforms and social media to their advantage.


Social media is more popular than ever, and when it comes to advertising, it's a fantastic way to take your business to the next level.

To achieve such success, it will take constant learning and application of new marketing strategies, embracing emerging marketing technologies and investing a lot of time and money in getting maximum exposure for your business.


Use this guide to kickstart your social media marketing efforts, define your target audience and find out which is the most effective platform to reach them and to convert them to customers. While Facebook, Twitter, Instagram, YouTube, and LinkedIn are the top social media tools for small business to promote their products and run effective branding campaigns, not all of them are suitable for every type of business. As an entrepreneur and marketer, it is your job to research the available social media platforms, integrate effective tools, and select the most rewarding platforms to focus on to streamline your marketing campaigns and make them a success.


Each year, social media platforms gain more users, continuing to grow and expand. Social media marketing is the way of the future, and both long-standing and startup businesses have plenty to gain from these platforms-gains which can help propel their business to greater heights and connect with consumers in a way that they never could before. Within these fast-paced, ever-changing social media platforms lies the potential for a huge boost for businesses to bring awareness about their products and services if they tap into this resource.


Understanding how social media works is the secret that you need to online success. Understanding how your target audience works-what they want and what they need-and understanding how these elements will work to help your business get to the next level you're looking to accomplish. Social media platforms are a world of variety and potential. Allow yourself time to learn the ropes and really get the hang of it. After all, Rome wasn't built in a day-and neither was your business. Your social media presence, like everything else, needs time to grow organically on its own. All you need to do is to keep that great content coming, utilize every available tool, be consistent, and be persistent-and it will happen.


This book covers:


  • Defining Social Media Marketing
  • Separating Social Media Marketing (SMM)
  • Social Media Marketing Strategy
  • Importance of Social Media Marketing
  • Create a winning social media marketing strategy
  • Tips for Picking the Right Social Media Platform for Your Business
  • Best Social Networks for Ecommerce Advertising
  • Step by step instructions to Set Up Facebook Advertising Campaigns
  • Ways to Manage Social Advertising Campaigns
  • How social media platform improves your business
  • Mistakes you must avoid
  • Tips to guarantee your success



★ 55% OFF for Bookstores NOW at $ 26.97 instead of $ 36.97 LAST DAYS ★

You will Never Stop Using this Awesome Cookbook

Buy it NOW and get addicted to this amazing book


Social Media Marketing for Beginners: How to Build and Execute Your Own Internet Marketing Strategy with Facebook, Twitter, YouTube, LinkedIn and Inst

Автор: Media Micheal
Название: Social Media Marketing for Beginners: How to Build and Execute Your Own Internet Marketing Strategy with Facebook, Twitter, YouTube, LinkedIn and Inst
ISBN: 1801764662 ISBN-13(EAN): 9781801764667
Издательство: Неизвестно
Рейтинг:
Цена: 31240.00 T
Наличие на складе: Нет в наличии.
Описание:

★ 55% OFF for Bookstores NOW at $ 33.97 instead of $ 43.97 LAST DAYS ★


Do you want to scale your business despite the competition?


There is the argument that the products you are offering are not unique, as others are selling it too, so how does one go about scaling up their business despite the competition? That is where social media marketing comes into play, the ones with the same products as you, are making more money because these businesses know how to use platforms and social media to their advantage.


Social media is more popular than ever, and when it comes to advertising, it's a fantastic way to take your business to the next level.

To achieve such success, it will take constant learning and application of new marketing strategies, embracing emerging marketing technologies and investing a lot of time and money in getting maximum exposure for your business.


Use this guide to kickstart your social media marketing efforts, define your target audience and find out which is the most effective platform to reach them and to convert them to customers. While Facebook, Twitter, Instagram, YouTube, and LinkedIn are the top social media tools for small business to promote their products and run effective branding campaigns, not all of them are suitable for every type of business. As an entrepreneur and marketer, it is your job to research the available social media platforms, integrate effective tools, and select the most rewarding platforms to focus on to streamline your marketing campaigns and make them a success.


Each year, social media platforms gain more users, continuing to grow and expand. Social media marketing is the way of the future, and both long-standing and startup businesses have plenty to gain from these platforms-gains which can help propel their business to greater heights and connect with consumers in a way that they never could before. Within these fast-paced, ever-changing social media platforms lies the potential for a huge boost for businesses to bring awareness about their products and services if they tap into this resource.


Understanding how social media works is the secret that you need to online success. Understanding how your target audience works-what they want and what they need-and understanding how these elements will work to help your business get to the next level you're looking to accomplish. Social media platforms are a world of variety and potential. Allow yourself time to learn the ropes and really get the hang of it. After all, Rome wasn't built in a day-and neither was your business. Your social media presence, like everything else, needs time to grow organically on its own. All you need to do is to keep that great content coming, utilize every available tool, be consistent, and be persistent-and it will happen.


This book covers:


  • Defining Social Media Marketing
  • Separating Social Media Marketing (SMM)
  • Social Media Marketing Strategy
  • Importance of Social Media Marketing
  • Create a winning social media marketing strategy
  • Tips for Picking the Right Social Media Platform for Your Business
  • Best Social Networks for Ecommerce Advertising
  • Step by step instructions to Set Up Facebook Advertising Campaigns
  • Ways to Manage Social Advertising Campaigns
  • How social media platform improves your business
  • Mistakes you must avoid
  • Tips to guarantee your success



★ 55% OFF for Bookstores NOW at $ 33.97 instead of $ 43.97 LAST DAYS ★

You will Never Stop Using this Awesome Cookbook

Buy it NOW and get addicted to this amazing book


Customer relationship management (crm) for medium and small enterprises

Автор: Specchia, Antonio
Название: Customer relationship management (crm) for medium and small enterprises
ISBN: 0367708868 ISBN-13(EAN): 9780367708863
Издательство: Taylor&Francis
Рейтинг:
Цена: 32650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Автор: Nedra Bahri-Ammari
Название: Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
ISBN: 179989553X ISBN-13(EAN): 9781799895534
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 239310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.

B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement

Автор: Taylor Heidi
Название: B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement
ISBN: 0749481064 ISBN-13(EAN): 9780749481063
Издательство: Неизвестно
Рейтинг:
Цена: 50790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.

Analytisches Customer Relationship Management in Kreditinstituten

Автор: Simone Kerner
Название: Analytisches Customer Relationship Management in Kreditinstituten
ISBN: 382447607X ISBN-13(EAN): 9783824476077
Издательство: Springer
Рейтинг:
Цена: 65290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ausgehend von den wichtigsten Kundenbindungsdeterminanten stellt Simone Kerner grundlegende analytische Informationssysteme vor und untersucht ihren Einsatz.

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Автор: Nina Krey; Patricia Rossi
Название: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
ISBN: 3319991809 ISBN-13(EAN): 9783319991801
Издательство: Springer
Рейтинг:
Цена: 279500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.comThis proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pok?mon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Kooperatives Customer Relationship Management

Автор: Malte Geib; Prof. Dr. Walter Brenner
Название: Kooperatives Customer Relationship Management
ISBN: 3835002783 ISBN-13(EAN): 9783835002784
Издательство: Springer
Рейтинг:
Цена: 47880.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.


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