Customer relationship management (crm) for medium and small enterprises, Specchia, Antonio

Автор: Michael Pearce
Название: Customer Relationship Management: How To Develop and Execute a CRM Strategy
ISBN: 1953349641 ISBN-13(EAN): 9781953349644
Издательство: Mare Nostrum (Eurospan)
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Цена: 29250.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The subject of the book is “Customer Relationship Management (CRM).” The target audience is multi-layered:Businesses of all types and sizes from SME’s upwards. Board Directors, Senior Managers and middle managers in CRM related functions: IT, Marketing, Sales, Customer Service etc.MBA and masters’ students and upper level graduates studying business related degrees.Students or independent learners seeking CRM education or certification through organisations such as AARM (Association for the Advancement of Relationship Marketing).Those pursuing professional qualifications in marketing through international organisations such as the Chartered Institute of Marketing.CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognised that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community starting to address the subject in the early 2000’s.To-day, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the centre of the business.The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. This book is designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the “C,” “R” and “M” in CRM. It is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to go about converting them into delivery. It is written in an easily digestible, non-academic style. It is intended that the reader can relate to the subject as part of “real” business whilst treating the subject with the utmost respect. In so doing, really engaging and involving the reader.

Автор: Nedra Bahri-Ammari
Название: Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
ISBN: 179989553X ISBN-13(EAN): 9781799895534
Издательство: Mare Nostrum (Eurospan)
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Цена: 239310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.

Название: Sustainability and small and medium-sized enterprises
ISBN: 1138387274 ISBN-13(EAN): 9781138387270
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: This book demonstrates how the development of `combining` research methodologies into a mixed approach provides a richer, more diverse and truer understanding of sustainable business and the role of SMEs.

Автор: Peter J. Buckley; Jaime Campos; Eduardo White
Название: International Technology Transfer by Small and Medium-Sized Enterprises
ISBN: 1349256889 ISBN-13(EAN): 9781349256884
Издательство: Springer
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Цена: 181670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book is the culmination of a research effort which spanned all continents and involved a large number of research teams from both the industrialised and developing countries. A key aspect of the research was the fact that firms in source and host countries were matched to assure a degree of consistency in the firm coverage and their responses.

Автор: Crovini Chiara
Название: Risk Management in Small and Medium Enterprises
ISBN: 036766187X ISBN-13(EAN): 9780367661878
Издательство: Taylor&Francis
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Цена: 44910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a fresh, multidisciplinary method of measuring and managing risk in SMEs. It suggests an appropriate way of thinking about risk, starting with the amalgamation of both past and present theories, enabling SMEs to find a solution to improving the effectiveness of their risk management strategies.

Автор: North Klaus, Varvakis Gregorio
Название: Competitive Strategies for Small and Medium Enterprises: Increasing Crisis Resilience, Agility and Innovation in Turbulent Times
ISBN: 3319801120 ISBN-13(EAN): 9783319801124
Издательство: Springer
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Цена: 137200.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on the findings of a 4-yearEuropean and Latin American research project, this book provides a theoreticalframework, practical instruments and cases on how SMEs in diverse economic,social and cultural contexts can develop crisis resilience, increase agility,innovate and thus successfully compete in turbulent times.

Автор: Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain
Название: Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
ISBN: 1522578919 ISBN-13(EAN): 9781522578918
Издательство: Mare Nostrum (Eurospan)
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Цена: 150610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies.Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Автор: Kotecha, Ketan (patron Nuicone 2015 And Director, Institute Of Technology, Nirma University, Ahmedabad, Gujarat, India) Kumar, Satish Bongale, Arunkum
Название: Industry 4.0 in small and medium-sized enterprises (smes)
ISBN: 1032061316 ISBN-13(EAN): 9781032061313
Издательство: Taylor&Francis
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Цена: 91860.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on the broader areas of Industry 4.0 as it applies to small and medium-sized enterprises (SMEs), this book offers a smooth adoption of techniques and technologies and presents advances, challenges, and opportunities for implementation. It will also enhance the role of academia by training new engineers on Industry 4.0 and digital transformation. Industry 4.0 in Small and Medium-Sized Enterprises (SMEs): Opportunities, Challenges, and Solutions presents concepts of predictive maintenance, digital factory, digital twin, additive manufacturing, and machining for sustainable development. It discusses the challenges faced by adopting Industry 4.0 including new security and privacy measures in the whole smart manufacturing setup while also explaining the impact of Industry 4.0 on Lean production systems. Implementation recommendations in the form of case studies, research studies, and the role academia can play are also provided. Practitioners, research scholars, academicians, and those studying or working in the Industry 4.0 sector will find this book of interest.

Автор: Agostino Villa
Название: Managing Cooperation in Supply Network Structures and Small or Medium-sized Enterprises
ISBN: 1447160878 ISBN-13(EAN): 9781447160878
Издательство: Springer
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Цена: 104480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book outlines different approaches to the analysis of the organization of small- or medium-sized enterprises (SMEs). It gives managers a simple methodology that helps them to understand when and why becoming a partner in an SME network can be profitable.

Название: Business intelligence and analytics in small and medium enterprises
ISBN: 0367173883 ISBN-13(EAN): 9780367173883
Издательство: Taylor&Francis
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Цена: 168430.00 T
Наличие на складе: Нет в наличии.
Описание: The use of new technologies in business intelligence and analytics is critical for managers to have a set of tools for better decision-making on business decisions. This book addresses several dimensions of BI&A in favor of SMEs. This book includes research related to new trends in the SME arena.

Название: Sustainability and small and medium-sized enterprises
ISBN: 0367751410 ISBN-13(EAN): 9780367751418
Издательство: Taylor&Francis
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Цена: 37760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates how the development of `combining` research methodologies into a mixed approach provides a richer, more diverse and truer understanding of sustainable business and the role of SMEs.

Автор: Rajola Federico
Название: Customer Relationship Management in the Financial Industry
ISBN: 3642355536 ISBN-13(EAN): 9783642355530
Издательство: Springer
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Цена: 81050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.