Intelligent Marketing: Employing New-Age Technologies., V. Kumar
Автор: Simakova Название: Marketing Technologies ISBN: 1138205990 ISBN-13(EAN): 9781138205994 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation.
Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution.
Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.
Автор: Lee, Seungwon "Shawn " Название: The 21st Century Meeting and Event Technologies ISBN: 1774633426 ISBN-13(EAN): 9781774633427 Издательство: Taylor&Francis Рейтинг: Цена: 84710.00 T Наличие на складе: Нет в наличии.
Автор: Elena S. Akopova Название: Marketing of Healthcare Organizations: Technologies of Public-Private Partnership ISBN: 1641135778 ISBN-13(EAN): 9781641135771 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 87780.00 T Наличие на складе: Нет в наличии. Описание: The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare.
The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.
Автор: Elena S. Akopova Название: Marketing of Healthcare Organizations: Technologies of Public-Private Partnership ISBN: 164113576X ISBN-13(EAN): 9781641135764 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47130.00 T Наличие на складе: Нет в наличии. Описание: The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare.
The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.
Автор: Ireneusz Czarnowski; Robert J. Howlett; Lakhmi C. Название: Intelligent Decision Technologies 2019 ISBN: 9811383022 ISBN-13(EAN): 9789811383021 Издательство: Springer Рейтинг: Цена: 186330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book presents a collection of peer-reviewed articles from the 11th KES International Conference on Intelligent Decision Technologies (KES-IDT-19), held Malta on 17–19 June 2019. The conference provided opportunities for the presentation of new research results and discussion about them. It was also an opportunity to generation of new ideas in the field of intelligent decision making. The range of topics explored is wide, and covers methods of classification, prediction, data analysis, decision support, modelling and many more in such areas as finance, cybersecurity, economy, health, management and transportation. The topics cover also problems of data science, signal processing and knowledge engineering.
Автор: Keifer-boyd, Karen Knight, Wanda B. (penn State University (harrisburg), Usa) Perez De Miles, Adetty (texas State University, Usa) Ehrlich, Cheri E. ( Название: Designing intelligent healthcare systems, products, and services using disruptive technologies and health informatics ISBN: 1032111151 ISBN-13(EAN): 9781032111155 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Нет в наличии. Описание: Insight drives innovation and enables us to understand the world from other peoples` points of view - our customers and colleagues, our advocates and competitors. Asking truly brilliant questions is the key to cutting through the clutter, thriving in a data-heavy world, and gaining meaningful insight. This book explains how.
Автор: Rocha Бlvaro, Reis Josй Luнs, Peter Marc K. Название: Marketing and Smart Technologies: Proceedings of Icmarktech 2020 ISBN: 9813341823 ISBN-13(EAN): 9789813341821 Издательство: Springer Цена: 222670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is intended for periodontal residents and practicing periodontists who wish to incorporate the principles of moderate sedation into daily practice. Comprehensive airway management and rescue skills are then documented in detail so that the patient may be properly managed in the event that the sedation progresses beyond the intended level.
Автор: Reis Josй Luнs Название: Marketing and Smart Technologies ISBN: 9811692718 ISBN-13(EAN): 9789811692710 Издательство: Springer Рейтинг: Цена: 279500.00 T Наличие на складе: Поставка под заказ. Описание: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Автор: Smith Pr, Zook Ze Название: Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies ISBN: 1789666953 ISBN-13(EAN): 9781789666953 Издательство: Неизвестно Рейтинг: Цена: 208440.00 T Наличие на складе: Невозможна поставка. Описание: Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
Автор: Keifer-boyd, Karen Knight, Wanda B. (penn State University (harrisburg), Usa) Perez De Miles, Adetty (texas State University, Usa) Ehrlich, Cheri E. ( Название: Designing intelligent healthcare systems, products, and services using disruptive technologies and health informatics ISBN: 1032224916 ISBN-13(EAN): 9781032224916 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book enables leaders to lead with conscious awareness to build and sustain psychologically safe cultures through which team members may positively engage with work in a far more meaningful and purposeful way.
Автор: Wagner, Katja Название: Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels ISBN: 3658351497 ISBN-13(EAN): 9783658351496 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.
Автор: Y.M. Rabkin Название: Diffusion of New Technologies in the Post-Communist World ISBN: 9401064350 ISBN-13(EAN): 9789401064354 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Proceedings of the NATO Advanced Research Workshop on Marketing of High Tech Know How, St. Petersburg, Russia, June 1994
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