How People Buy Online: The Psychology Behind Consumer Behaviour, Seema Gupta

Автор: Mattia Giovanni, Di Leo Alessio, Principato Ludovica
Название: Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
ISBN: 3030659224 ISBN-13(EAN): 9783030659226
Издательство: Springer
Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Автор: Racat Margot, Capelli Sonia
Название: Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments
ISBN: 3030369242 ISBN-13(EAN): 9783030369248
Издательство: Springer
Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This accessible guide will tell you everything you need to know about parenting a child with a hidden condition, such as autism, dyspraxia, ADHD or bipolar, whether or not a formal diagnosis has been received. With information on various conditions and diagnoses, it includes candid advice and strategies from parents as well as young adults who grew up with a hidden condition themselves.

Автор: Rosy Boardman; Marta Blazquez; Claudia E. Henninge
Название: Social Commerce
ISBN: 3030036162 ISBN-13(EAN): 9783030036164
Издательство: Springer
Рейтинг:
Цена: 149060.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

Автор: Mattia Giovanni, Di Leo Alessio, Principato Ludovica
Название: Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
ISBN: 3030659259 ISBN-13(EAN): 9783030659257
Издательство: Springer
Рейтинг:
Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Автор: Margot Racat, Sonia Capelli
Название: Haptic Sensation and Consumer Behaviour
ISBN: 3030369218 ISBN-13(EAN): 9783030369217
Издательство: Springer
Рейтинг:
Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers an overview of haptic sensation and its influence on consumers’ behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical understanding of the importance of consumers’ senses to the processing of brands, products and advertising information. Since the development of the internet, however, there have been questions as to how markets and consumers can reach out to products in different environments. Recent advances in technologies allow sensations to render or stimulate physical sensations similar to the handling of the same product. These emerging possibilities question the way consumers are and will be able to feel a product according to the reality it relies on. The book begins by defining and discussing haptic consumption, before introducing the challenge of appealing to consumers’ senses in the digital age and examining how marketing managers have overcome this tangible barrier to date. The authors go on to further investigate the role of interfaces in rendering tactile sensations, with a particular focus on technological innovations. Finally, the book presents the authors’ original research in the field and offers a prospective vision of consumption for the coming years.

Название: The Practice of the Meal
ISBN: 0367870983 ISBN-13(EAN): 9780367870980
Издательство: Taylor&Francis
Рейтинг:
Цена: 42870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Revealing food consumption through both material and symbolic aspects, and the role that marketplace institutions, discourses and places play in shaping, perpetuating or transforming them, this holistic book reveals how consumer practices of `the meal`, and the attendant meaning making processes which surround them, are shaped.

Автор: Colbert, Francois (hec Montreal, Canada) D`astous, Alain (hec Montreal, Canada)
Название: Consumer behaviour and the arts
ISBN: 0367207303 ISBN-13(EAN): 9780367207304
Издательство: Taylor&Francis
Рейтинг:
Цена: 45930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

Автор: Gupta Karnika, Singh Narendra
Название: Consumption Behaviour and Social Responsibility: A Consumer Research Approach
ISBN: 9811530041 ISBN-13(EAN): 9789811530043
Издательство: Springer
Рейтинг:
Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of `consumption behaviour` and `social responsibility`.

Автор: Jo M. Martins; Farhat Yusuf; David A. Swanson
Название: Consumer Demographics and Behaviour
ISBN: 9400793235 ISBN-13(EAN): 9789400793231
Издательство: Springer
Рейтинг:
Цена: 125770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products.

Автор: ?lvarez del Blanco, Roberto M.
Название: Brand Beauty Unleashed
ISBN: 036711240X ISBN-13(EAN): 9780367112400
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.

Автор: Ziliani, Cristina , Ieva, Marco
Название: Loyalty Management
ISBN: 0367077620 ISBN-13(EAN): 9780367077624
Издательство: Taylor&Francis
Рейтинг:
Цена: 137810.00 T
Наличие на складе: Нет в наличии.
Описание: In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.

Автор: ?lvarez del Blanco, Roberto M.
Название: Brand Beauty Unleashed
ISBN: 0367112418 ISBN-13(EAN): 9780367112417
Издательство: Taylor&Francis
Рейтинг:
Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.