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Social Commerce, Rosy Boardman; Marta Blazquez; Claudia E. Henninge


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Цена: 149060.00T
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: 194 шт.  
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Rosy Boardman; Marta Blazquez; Claudia E. Henninge
Название:  Social Commerce
ISBN: 9783030036164
Издательство: Springer
Классификация:




ISBN-10: 3030036162
Обложка/Формат: Hardcover
Страницы: 277
Вес: 0.62 кг.
Дата издания: 2019
Язык: English
Издание: 1st ed. 2019
Иллюстрации: 3 illustrations, color; 15 illustrations, black and white; xxi, 277 p. 18 illus., 3 illus. in color.
Размер: 157 x 218 x 29
Читательская аудитория: Professional & vocational
Основная тема: Business and Management
Подзаголовок: Consumer Behaviour in Online Environments
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Дополнительное описание: 1. The Historical Development of Social Commerce; Nina B?rklin, Claudia E. Henninger and Rosy Boardman.- 2. Social Media’s Evolution in S-commerce; Claudia E. Henninger, Nina B?rklin and Christopher J. Parker.- 3. Cultural Considerations in Social Commer


Platform Strategy

Автор: Reillier Laure Claire
Название: Platform Strategy
ISBN: 1472480244 ISBN-13(EAN): 9781472480248
Издательство: Taylor&Francis
Рейтинг:
Цена: 36740.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.

Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.

Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.


Digital Media and Wireless Communication in Developing Nations

Название: Digital Media and Wireless Communication in Developing Nations
ISBN: 1771887850 ISBN-13(EAN): 9781771887854
Издательство: Taylor&Francis
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Цена: 118410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores how digital media and wireless communication, especially mobile phones and social media platforms, offer concrete opportunities for developing countries to transform different sectors of their economies. The volume focuses on the agricultural, economic, and education sectors.

Plunkett`s E-Commerce & Internet Business Almanac 2019: E-Commerce & Internet Business Industry Market Research, Statistics, Trends and Leading Compan

Автор: Plunkett Jack W.
Название: Plunkett`s E-Commerce & Internet Business Almanac 2019: E-Commerce & Internet Business Industry Market Research, Statistics, Trends and Leading Compan
ISBN: 1628314850 ISBN-13(EAN): 9781628314854
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 317670.00 T
Наличие на складе: Невозможна поставка.
Описание: This new almanac will be your ready-reference guide to the e-commerce & Internet business worldwide! You'll get all of the data you need, including complete e-commerce statistics, trends and technologies analysis, Internet research and development, growth companies, online services and markets, bricks & clicks and other online retailing strategies, emerging e-commerce technologies and Internet usage trends. Plus, you also get access to our profiles of nearly 450 E-Commerce & Internet companies-our own unique list of companies that are the leaders in this field, from online retailers, to manufacturers of software and equipment for Internet communications, to Internet services providers. Our corporate profiles include executive contacts, growth plans, financial records, addresses, phone and fax numbers and more. This innovative book offers unique information, all indexed and cross-indexed. Our industry analysis section covers business to consumer, business to business, online financial services and technologies, as well as Internet access and usage trends. The book includes numerous statistical tables covering such topics as e-commerce revenues, access trends, global Internet users, etc. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

GDPR

Автор: Foulsham
Название: GDPR
ISBN: 1138326178 ISBN-13(EAN): 9781138326170
Издательство: Taylor&Francis
Рейтинг:
Цена: 37760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written by two industry experts, this book will allow you to navigate new General Data Protection Regulations from a real-world business perspective. Whether you are an Information Security expert or a business manager, this book provides a well-structured approach to managing your GDPR alignment.

E-Commerce: Business Models and Service Management

Автор: Rocus Anthony
Название: E-Commerce: Business Models and Service Management
ISBN: 1632405881 ISBN-13(EAN): 9781632405883
Издательство: Неизвестно
Цена: 166240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: E-commerce is a relatively nascent yet swiftly expanding field of study. It is concerned with trading via computer networks, primarily internet. The aim of this book is to present researches that have transformed this discipline and aided its advancement. This book strives to put across a plethora of tools and techniques that e-commerce business specialists employ like online shopping websites, online marketplaces and electronic data interchange, etc. The text also lays forth multiple business applications of e-commerce that are prevalent across the globe. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts and applications of the subject. For all readers who are interested in E-commerce, the case studies included herein will serve as an excellent guide to develop a comprehensive understanding of the field.

International Handbook of Electronic Commerce

Название: International Handbook of Electronic Commerce
ISBN: 1579582605 ISBN-13(EAN): 9781579582609
Издательство: Taylor&Francis
Рейтинг:
Цена: 132710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. The book is designed as a practical "how to" guide, offering extensive examples to illustrate practical applications.

E-Commerce: Principles, Technologies and Business Applications

Автор: Porter Nathalie
Название: E-Commerce: Principles, Technologies and Business Applications
ISBN: 1635490537 ISBN-13(EAN): 9781635490534
Издательство: Неизвестно
Цена: 157710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business and internet e-commerce is a rapidly evolving new field. It has changed the way we view business and internet use. With the emergence of e-commerce, the traditional way business and trade works is being challenged and new and innovative ways are being added everyday. As social media is developing very fast thus, by utilizing these resources to advertise, promote, trade and perform other business related activities, e-commerce is expanding. This book will give thorough insights into the growing field of business and internet e-commerce. It will explain in detail the different new methods and uses of internet in business and e-commerce. While understanding the long-term perspectives of the topics, this text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. The book is meant for students who are looking for an elaborate reference text on this field.


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