Brand Beauty Unleashed, ?lvarez del Blanco, Roberto M.
Автор: ?lvarez del Blanco, Roberto M. Название: Brand Beauty Unleashed ISBN: 0367112418 ISBN-13(EAN): 9780367112417 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
Автор: Gwyneth Moore Название: Basics Fashion Management 02: Fashion Promotion ISBN: 2940411875 ISBN-13(EAN): 9782940411870 Издательство: Bloomsbury Academic Рейтинг: Цена: 25330.00 T Наличие на складе: Невозможна поставка. Описание: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
Автор: Wheeler Alina Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team ISBN: 1118980824 ISBN-13(EAN): 9781118980828 Издательство: Wiley Рейтинг: Цена: 44300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
Автор: Steenkamp, Jan-benedict Название: Global brand strategy ISBN: 1349956996 ISBN-13(EAN): 9781349956999 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Автор: Wilson Ozuem, Yllka Azemi Название: Digital Marketing Strategies for Fashion and Luxury Brands ISBN: 1522526978 ISBN-13(EAN): 9781522526971 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 204210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
Автор: Van Tilborgh Martijn Название: Unleashed: How to Turn Your Message Into Impact! ISBN: 1950718190 ISBN-13(EAN): 9781950718191 Издательство: Неизвестно Рейтинг: Цена: 27650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
When God gives you a message it needs to be heard.
What if I told you that, by applying some simple strategies, your message could reach more people, more effectively, while making a bigger impact--an impact, not only on others, but also on you?
The tragedy is that many Christian leaders and influencers are thinking two-dimensionally about their message. They either preach it, or in some cases, they write a book around it, cutting their audience short, and also themselves.
People consume content multiple ways. They read, they listen, they watch, they attend and they participate. By utilizing different vehicles that facilitate information consumption, we can innovate the way we package our message and bring it to market. Not only will we reach more people, we will also position ourselves to generate tremendous streams of income.
The principles, concepts and strategies that are outlined in this book have helped me to personally:
- Generate $500K in 40 days from an idea that wasn't yet an actual product.
- Build a niche database of over 100K leads in less than 3 months.
- Build the largest children's pastors conference in the country in less than one year.
- Produce half a million dollars in revenue by giving away 4,500 books.
- Create $30K in sales, in less than 10 days, by selling a $9 product.
- Generate $100K in 5 minutes of a webinar (and double that in the 24 hours. ...and much, much more
This is not an illusion. This stuff is real Let's open up our minds, and let's jump in.
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Автор: Dana Connell Название: A Buyer`s Life: A Concise Guide to Retail Planning and Forecasting ISBN: 1563677717 ISBN-13(EAN): 9781563677717 Издательство: Bloomsbury Academic Рейтинг: Цена: 79190.00 T Наличие на складе: Невозможна поставка. Описание: This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level.
Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke Название: Power Brands: Measuring, Making, and Managing Brand Success ISBN: 3527507817 ISBN-13(EAN): 9783527507818 Издательство: Wiley Рейтинг: Цена: 36910.00 T Наличие на складе: Поставка под заказ. Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.
Автор: Capsule Название: The Physics of Brand: An Exploration of Brand Perceptions and Measurements for Success ISBN: 1440342679 ISBN-13(EAN): 9781440342677 Издательство: David & Charles Рейтинг: Цена: 30340.00 T Наличие на складе: Нет в наличии. Описание: Welcome to a brand-new way of thinking about branding."The Physics of Brand" is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, "The Physics of Brand" is your new textbook on brand theory.
Автор: Chernev Alexander Название: Strategic Brand Management, 2nd Edition ISBN: 1936572354 ISBN-13(EAN): 9781936572359 Издательство: Неизвестно Цена: 45930.00 T Наличие на складе: Невозможна поставка. Описание:
In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.
Автор: Taylor Angela Название: The Beauty and Vanity of Denial ISBN: 097253377X ISBN-13(EAN): 9780972533775 Издательство: Неизвестно Рейтинг: Цена: 22950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: More often than not, it seems easier for other people to examine our lives; however, when we decide to examine our own lives and are truthful, we can discover how the stories of denial have been controlling our thoughts, attitudes, and behaviors. This insight can be a path to self-discovery, liberation, and fulfillment. The denials that cause negative situations and circumstances culminating in "our life" can lead to the land of anxiety, depression, and more. Living in denial can keep us from preparing for, or even seeing, opportunities available to us. Our denial stories can keep us in limbo, unable to progress beyond where we are. Nevertheless, you don't have to be a permanent resident. Within these pages your relationship with denial will become clear, assisting you on your journey out of denial; still, you cannot knowingly or unknowingly allow denial to become your place of residence. In your hands are the keys for traversing and eliminating the fear and pain that come as byproducts from living in denial. Uncover your denial stories and discover the opportunities that are available to you.
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